How to get clients with LinkedIn Surveys - 157 LinkedIn Live 2024 with Joe Apfelbaum

Joe Apfelbaum walks through using AI-generated LinkedIn polls to promote a posting party, a Zoom session that keeps participants posting daily. He posts the poll across ten LinkedIn groups, comments daily using AI persona generators, then replicates the approach on Twitter with Claude prompts automated through Make.com.
Chapters
Good morning. It's Monday morning and this is our next episode of us getting clients on LinkedIn. If you haven't been following, definitely go back and watch some of the other videos. I've been teaching how to get clients on LinkedIn. And one of the methods that I use often is I use something called LinkedIn surveys. So let's go back here to my posts on LinkedIn just to kind of see the last time I did a survey on LinkedIn. I do a survey at least once a week, and today we're going to put up a survey on LinkedIn just to kind of show you how this works. So let's go back to my last survey that I did. Let me scroll back, back, back, back. So I did a survey here. It says, do you want an invite to my lives? Okay, so this is 3 days ago. I did a survey and I had 18 people that said yes, they want to get, they want to get an invite to my LinkedIn lives. And I left this survey on. Oh, there's 3 days left. So I did this 3 days ago. There's 3 days left because I put it up for a week. 800 people saw the survey. So I'm going to create another survey right now. And I'm going to use this tool called Evy AI to help me create the survey. So I'm going to press login. That's evyai.com. I'm going to click on PostWriter. I'm going to select the goal would be to create a survey, which is a poll. I'm going to select my tone. My tone is going to be motivational. Actually conversational. And then my persona is gonna be the Joe Apfelbaum persona. I'm gonna say create a poll. I'm actually gonna talk to it cuz we have a new feature that allows you to speak. Create an interactive poll and survey my LinkedIn audience to help me understand if they're interested in joining something called a posting party. It's a way for people to join on a regular basis and create posts together. Many people are not posting on LinkedIn. Mm-hmm. Because they don't have the accountability. Now with artificial intelligence, we can create posts very quickly. So creating a posting party will allow people to come together on a Zoom call and be able to create posts together and schedule them out into the future. My goal is to post every single day, but if you can't post every day, at least schedule one each week. So this way you have consistency. If you have several hundred or several thousand followers, you not posting on LinkedIn. Is not allowing you to be able to get the exposure that you really deserve and that you can get. Many people have many reasons and excuses why they're not posting on LinkedIn. My recommendation is get over your excuses, say no to excuses. Please go onto this poll right now and tell me if you're interested in joining the posting party. Either choose yes, I'm interested in joining the posting party, or no, I'm not interested in posting on LinkedIn. Now I hit generate, and in about 3 seconds it creates a hook, main points, call to action, and hashtags. You see that? I'm going to press copy. I'm going to go into LinkedIn. I'm going to go to the homepage of LinkedIn just like this. I'm going to click on start a new post. Now there's a secret little place over here that you got to click on the plus button, and then you got to click on this little create a poll button. But I'm going to first paste this in over here so that I have it. See that? Yes, I'm interested in joining a posting party. No, I'm not interested. Okay, so let me create this little poll over here. Now I'm going to grab it from Evie AI. So right here I have the 2 options. Interested in joining the party. Not interested. So let's go in here. Interested. Now this is too long. So the interested in the posting party. Okay, I'm gonna put a capital I. Um, I'm just gonna go back here. Not interested in posting. Let's see, not interested in posting. I'm not interested in posting. All right, I'm gonna do it for one week. I'm gonna click here. It's gonna— what is your question? Are you interested in joining a Zoom posting party? Want an invite so we can post, create posts together, and schedule them out into the future. All right, I'm gonna press done. All right. Are you tired of excuses holding you back from posting on LinkedIn? Many professionals struggle to maintain consistent posts because of ultimate accountability. But what if there was a way to change that? Enter the concept of a posting party, a collaborative space where you come together, brainstorm, and create posts in real time. Imagine hopping onto a Zoom call with like-minded individuals, leveraging the power of AI to draft compelling content quickly, and scheduling posts that keep your presence alive and thriving on LinkedIn. My goal is to create a post party. My goal is to create a post every day. I know there are many. If you have hundreds or thousands of followers but aren't sharing your insights, you're missing out on the exposure. Let's cut through the clutter and take action. I want to hear from you. Are you interested in joining a posting party? Your feedback. Da da da. If you are, if you find this idea exciting, leave a comment. Okay. All right. And then I'm going to do hashtag instead of growth posting party. And then instead of community, I'm going to do mojo. Polls. I'm going to press post, and I just posted. Look at that, 5 minutes from A to Z on LinkedIn Live showed you how to create a poll using this tool called Evie AI and together with LinkedIn. And because I was able to speak to it, this saved me a ton of time. In order for me to create this poll in the past, it would have taken me forever. I'm going to copy a link to this post. I'm going to go to my Tools, to my groups over here on LinkedIn. I'm gonna type in support group, I'm gonna press enter, and I'm gonna just post it in here. That's 1, that's 2, that is 3. Let's see. 4. That is 4, 5. See that? 6. Let's see if we have more. We definitely have more groups, but that's the idea. 7. 8. Content support thread. I got that in there. 8. Let's see what else. 9. I'm gonna do one more. We're gonna find one more. Let's see if we have one more. We have one more here. Okay. 1, 2, 3, 4, 5, 6, 7, 8, 9. Let's see if it loads another one here for me. Okay, I had to scroll up. I'm going to do an EANYC one. Oh, we have the Accelerator Group. We'll do this one here. Okay, I just did this one here. So that's 10. I just put it into 10 different groups. Each group has about 10 people in it, so 100 people will get notified that I just posted that on LinkedIn. Honey said defining a niche and selecting a target market is crucial steps for success on LinkedIn. You're right, Honey, that is really the case. Um, very powerful, very, very powerful. I'm also going to post it inside a Um, a couple of LinkedIn groups just to kind of see what people are doing in case you want to join a posting party. LinkedIn Masterminds. I have a couple of LinkedIn groups that I'm part of inside Inside WhatsApp. That's what I got. All right. This is epic, epic, epic, epic. So I restarted my journey in leaving comments each week. Each week I restart my journey. So some weeks I'll leave, let's say, 250 comments. Last week I left 500 comments. I'm going to go to view my profile real quick. I'm also going to go into Evvy AI, click on the learning center, quick links, and then create LinkedIn dashboard. And then you'll see I put 2 posts up this week so far. So since yesterday, and I left 3 comments and 0 contributions. So I'm going to go add a contribution. So I get at least 1 contribution. I'm going to start contributing to marketing now. There's a lot of people that contribute to marketing. I'm gonna go ahead and share my perspective. I'm gonna choose my collaborative article, my collaborative article persona. So it'll create like emojis and stuff with like a list. I press go, I go to the bottom, delete the last line. And there you go. We have a really nice collaborative article contribution over here. You see that? Now my goal is to leave 50 comments a day. So how am I going to leave 50 comments? It's really, really simple. The first step is you go to your saved profiles and you identify a list of people, say for example, in Jack's AI Automation Community, and identify if they recently posted. Now, when you click on those links over here, It opens up all of the recent posts right here. So she posted a year ago. I'm not going to like and comment on that. AJ, I already liked and commented on that. Rafal, I already liked and commented on that. That was a month ago. Celeste, let's see, 20 hours ago she commented. I'm going to go ahead and leave a comment on that right here. Let's see what Andrew Long said. Hit the nail on the head. I used the wrong, um, I used the wrong thing. I'm gonna say you're welcome. I used the wrong persona. My niece was born on the 40th birthday. Wow. Okay, what does Craig want? Craig said thank you, Joe. I'm gonna say you're welcome. All right, I'm gonna go into this home over here. Are you tired of letting excuses join the Zoom posting party? Carol, Caroline, Carolina Isabel Marine Marino. Just like the post. I see she reposted, reposted. She posted 3 days ago. Just like that. I'm going to go ahead and leave her a comment, but I'm going to change my persona this time. And instead of this persona, I'm going to drop a quote. Look at that. I got a quote persona here and that's going to create a quote. You see, by Helen Keller, but it decides what quote it should leave. Thank you, Joe. Now, I had this idea the other day. I'm going to chat with Claude now real quick. I'm going to chat with Claude. I had this idea to create a prompt that depending on the day of the week that the prompt is run, it will create variables inside the prompt that will allow the prompt to change the results of the prompt based on the day of the week that the prompt runs. For example, I have a Twitter automation that creates a tweet about, let's say for example, artificial intelligence. But I keep getting similar tweets that come out every single day, but I want a different tweet every day. So what I can do is I can create a prompt that says, you are a Twitter creator, create a tweet on behalf of Joe, who's the CEO of Ajax Union, and create a tweet that is less than 200 characters that is inspiring and motivational. And if it's Monday, write about AI automation. If it's Tuesday, write a networking tweet. If it's Wednesday, write about— AI. Digital marketing and marketing automation. If it's Thursday, write something related to prospecting and sales automation. And if it's a Friday, write something cute like a rhyme or a quote from someone popular like Tony Robbins or Gary Vaynerchuk that is related to digital marketing, networking, and prospecting. Make sure that everything is professional and use a conversational tone like you're talking to a friend and make the tweet inspiring and clever and witty. Create that prompt for me. All right, let's just see if that works. I'll create a dynamic prompt that generates different tweets based on the day of the week. The prompt will be structured to produce varied on-brand content. Ooh. You are a professional. Generating a tweet for Joe Apfelbaum. The tweet should be inspiring, conversational, under 200 characters. Write in a friendly tone. Include relevant hashtags. Make the content inspiring and actionable. Maintain professional perspective. Based on the current day, create the following themes. Undercare. Okay. Wow. All right, let's just see if that works. Let's see if that works. Let's go to ChatGPT and let's do that. Oh, because today's Monday. Yay, it worked! And tomorrow it's going to create another tweet, ah, based on the day of the week. Let's go to X. Let's go ahead and tweet this. Oh my God, this is so good. Let me go to my notifications. Let's see. Oh, it looks like somebody liked my tweet. All right, let's go to my recent tweets. I show up because I care, not because I'm obligated to. I like that. This is really good. Really, really good. This makes me very happy. All right, let's go to make.com. Let's click login. Let's log in with my username and password. Make.com is an automation tool. Allows you to automate things with artificial intelligence. It's just unreal how cool it is. Create Twitter post. Let's look at my tweet, my Twitter prompt I have here. Create a conversational tweet about. Oh, so it pulls it from Perplexity. Make a tweet list 250 characters, include 3 hashtags. Make it clear and make it rhyme so that people smile. Okay. And what is it? What is Perplexity doing? Come up with a topic. Come up with a topic that's under 20 words that resonates with AI and automation. Oh, so the topics will change based on the day. Okay. Okay. Make a topic. Generator that is dynamic like this. Take this prompt as inspo, but use the strategy above. Let's see what it does. Uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh uh oh my God, this is so good. Based on today being Monday, generate one focused animation with the guidelines above. Oh my God, this is so good. All right, let's see how this changes. Instead of coming up with a topic that is 20 words related to AI, we're going to do this. And then because today is Monday, it'll write about enterprise AI. Press OK. I'm going to hit save. I'm going to Run once and see what it does. All right, let's see what tweet it came up with. Wow. Let's see what the topic was here. What was the topic? What was the topic? The topic was implementing AI governance for enterprise. Okay. And let's see if the tweet worked. Did I get a tweet? Can I get a tweet? Can I get a, can I get a, can I get a tweet? Wow. To automate and transform, let's set some rules. With AI governance, won't be played fools. An enterprise will thrive, making sure it's all aligned. For the future is bright, let's keep our goals defined. That's cute. Okay, we could do better than that. We could definitely do better than that. But the idea is that damn, damn, damn, damn, damn, this works. Makes me so happy. I'm gonna post a graphic. So I down— I, I found this graphic generator. I'm gonna go to— I shared about this yesterday. I found this crazy graphic generator. Look at what HeavyAI.com can do for your business. Do you like this graphic? Okay, I'm gonna hit post. Now check this out. If I go to Google and I search Joe Applebaum in Google— oh, in ChatGPT. Let's see what it comes up with. Let's see what ChatGPT comes up with. It's searching the web. Oh my God, look how ChatGPT finds me. Okay, so ChatGPT tells me who I am, but let me just search google.com and I'm gonna say Joe Applebaum. Look at this tweet. Look at the tweet 28 seconds ago. The tweet is here. Ah. Epic. This is why, this is why it's important to tweet every day, because look, look, it integrates into Google's results. My tweeter, my tweeter, I got my tweeter right in here. That's insane. All my videos are right in here. 12 hours ago, 11 hours ago. It's not instant like this, but this is, this is just incredible. Incredible. From 11 hours ago. What's this? In the normal way. Yeah, but you don't need an umbrella. Right now we're playing Fortnite with my LinkedIn connection, Barry, and we're having such a good time playing and talking about business. Are you freaking kidding me? We're all the way halfway away from you. That's epic. All right, thank you very much for watching this. I appreciate it. Let me know if you want to play Fortnite with me. We'll talk soon. Boom. Oh, before we go, before we go, get Evie AI. Try it out and let me know if you want to join that posting party. I'll see you in the comments. Hang on a second. Did anyone even leave a comment? Let me just quickly look at my— let me look at my comments real quick. Let me look at my comments just to make sure to address you guys. If somebody asked me a question or something, I want to address the questions. Okay, one person reposted. I'm going to give myself a little heart
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