How to go deeper with your relationships 182 LinkedIn Live - Joe Apfelbaum

Joe Apfelbaum demonstrates the Evvy AI Chrome extension for systematically deepening LinkedIn relationships. He shows how to use AI-crafted comments, personalized DMs, and multiple engagement actions to occupy a contact's notification feed and maintain top-of-mind presence.
Chapters
For the first time. Have you ever done something for the first time? I literally just did something for the first time. Logging into Evvy AI, the AI for LinkedIn right now. But I just took a train home from the airport. I know that sounds like it's not a big deal, but for me it was a pretty big deal. Taking a train home from the airport, big deal. And if you've never done it before, it's a difficult thing. The first thing I'm going to do to build relationships on LinkedIn is I'm going to first install Evvy AI. How do I do that? I add the Chrome extension. You see it says add to Chrome. I'm going to go ahead and add the Chrome extension. I'll add this Chrome extension to Evvy AI, to my browser. Then what I'm going to do is I'm going to connect it here by pressing the little pin so that it kind of And then what I'm going to do is I'm going to click on it to make sure that it's logged in. And when this loads over here and I click on this icon, it shows me I have a premium member. I'm a subscription. Okay, now what I'm going to do is I'm going to find someone that recently posted on LinkedIn, select my goal for the comment. So for example, build rapport. Then select my tone and then select my persona. So I'm going to leave a friendly comment for him. I'm going to hit generate and it's going to generate a comment, a helpful comment. Now I'm going to tag him so that he gets notified. Then I'm going to press comment. And then I'm going to click on his profile and take a look at his profile just to kind of see what he has going on. I see he has 1,000 followers on LinkedIn. He follows Evvii AI's company page. And I also see in his about section, he has all these little sections over here, and he even explains how to book a free one-on-one session. And so I'm going to give him a little tip. I'm going to click on message over here. I'm going to open up the Evvy AI icon, and I'm going to say, I noticed by reading the about section on your profile that you're missing a call to action at the end with some type of link or some way for people to book a one-on-one meeting with you. I do suggest that you make it really easy for people to contact you by either including a link or an email address or something useful. Hope you make that change and more people reach out to you. Okay, I'm going to press Insert and I'm going to press Send. So I just gave him a little tip. This is how I go deeper with my relationships. I find a way that I can add value to them each day, and I go ahead and add value to them. Now, it doesn't have to take you much time. If you're using the right technology and the right tools, you can actually save a ton of time while doing this. So I found him on the feed. I'm going to go check my recent profile. You see, this is my recent profile here, my recent post. I'm going to go ahead as Tammy. Hi. And just check it to see if it works, because sometimes it's not working. I'm gonna give it a little heart here. And I see that it actually works, and there's 2 people watching it, and that's cool. I'm also gonna go ahead and repost this from Tammy's profile, so I'm gonna click the little repost button. But do you see the way the repost popped up like that? So instead of reposting it like that, I'm actually going to go to my own profile like that. And then what I'm going to do is, once I'm in my profile, I'm going to look at my recent activity from Tammy's view like this. And then what I'm going to do is I'm going to hit that repost button just like that. You see that? I just hit that repost button. I'm also going to go ahead and drop a comment here. Drop a comment here, hit reply, drop a comment here, just like that. You see that? So I left a comment, reposted. I'm also going to drop a comment here while I'm at it. Why not? The insights and leveraging offers are so relevant, Joe. It's amazing how tech can enhance our strategies. Okay, so I just left a comment on some of my content over here. From Tammy's profile, and now I'm going to close it out. Okay, I just closed it out. I'm gonna go back to my notifications now just to kind of see what shows up when someone leaves a comment. So just showing you that Tammy reacted to this post, she reposted the post, and then she loved a post. You see that? She did 3 things. And as a result of her 3 things, she took up 3 3 spots in my notifications. If you want to take up multiple spots in people's notifications, then what you want to do is make sure that you do different activities. So I showed you how I liked, how I commented, how I reacted, how I loved it instead of just liked it. You see, when you love it, when you hit the love button, it shows up as loved. You want to love your connections. Let's take a look at what Gunnar posted over here. He created a poll. And then I'm holding down the Control as I'm clicking. And the reason down— the reason I'm holding down the Control as I'm clicking is because I want the post to open up in a new tab. And I'm going to be the only one that comments on this post over here, just like this. I'm going to go ahead and drop a comment. I'm going to read the comment. And I just left him a comment. Now I'm going to be the only one that comments on Reena's post. Reena's a client of mine. She has invested thousands of dollars in herself by buying our courses and coaching programs. I want to make sure that I support her. And then I am going to give Dan a like. Dan is a loyal LinkedIn connection. He's always there. He's always curious. And I'm going to delete half the comment. It kind Comment, and boom, there you go. Now I'm gonna send a message to Dan asking him what his goals are for 2025. So I am going to click on this here and say, not sure if you saw, but I am looking to find out the goals of my connections. Would you be open to sharing your goals for 2025 with me? And I'm gonna tag him, Dan Lefebvre. I'm gonna press go. So I just tagged him in a comment. See, I've been messaging him since May and he has not responded to me. And that's okay. Maybe he's just too busy. Maybe he's just way too busy to respond to me. So I'm gonna click on contact info and I'm gonna send him several messages. I'm going to send him an email now. Now there are many ways to send people emails. Eventually through Evie AI, you're going to be able to send out emails to people, which I'm very much looking forward to making that feature available to people that are interested in leveraging Evie AI to send out emails to people. Um, it's on the roadmap, but I'm going to send him an email from here. I'm going to say, did you get my DMs? Dan, I have been sending you direct messages since May and I have not received any responses. Have you seen them? Okay, I have not received any responses. Have you seen them? Okay, I just sent them a message like that. Oh my God, don't you do things like that? Okay, she said, well, it's a well-liked program. I have many to go through. You see, Reena, um, responded to that, which is nice. I'm gonna say— I'm gonna send her a little message over here as well, and I'm gonna say, it was nice to see you post today. Hope you're doing fantastic and having a great December. Okay, I'm going to hit send, and I just sent her a little message here. Let's see what Dharma says. Dharma says, thank you, Joe, I'm working on it. I have a question, is there a way to filter out those having birthdays today in my author industries, director, or who have recently been active? The only way to filter out birthdays is for you to go to My Network and then click Click on Catch Up and then Celebrations and Birthdays. Okay, that's the way to do it. Okay, I'm going to cancel that person, ignore this person, ignore that person. As you can see, I have a lot of people here that I'm connected to. So how do I prioritize who I should be actually accepting their connection requests? Well, based on who they are. So for example, Xena, Xena, and I'm gonna say instead of building a relationship, I'm gonna say gratitude for connecting. I'm gonna hit refresh. Thanks for connecting, Xena. I'm really excited to have you in my network. Okay, that's a good one. So I just had AI write that message for me in seconds. Would you like to share your goals with me? Now I spoke it out, that's my prompt. Um, I'd love to hear more about your goals. What's going on with you? What do you hope to achieve? Okay, so that— so that's how I kind of like send some messages to my recent connections, to people that recently connected with me. Okay, so only my connections. Through let me click on every AI. If you want to advertise, I know that Facebook offers the ability to advertise to people that are currently having birthdays. Okay, let's keep it rolling, baby. Let's keep it rolling. Yes, I am tired. I need to close my eyes and meditate, but I wanted to make sure that I. Showed up on LinkedIn Live. There's only a few more days to 2025, till we hit 2025. And I'm going to be traveling next week. I'm going to a wedding. My nephew is getting married, actually. And I'm not going to be on LinkedIn Live as much when I'm traveling. So I want to make sure that I show up for you guys and I give you some tips. on how to go deeper with your relationships. So going deeper, what does it mean to go deeper with your relationships? For me, going deeper means taking that extra step, emailing people, taking that extra step and DMing the people that are in your network, taking the extra step, reading their profile. So if you see someone showing up, just take a moment and just read what they're up to. Read what, what's going on on their profile. So for example, he said, I'll hit 100,000 followers this month. It's been almost 7 years. There are 3 things I want you to share about it. Choose your goal, be the anti-comparer, and then it's a hollow history. Happens to be a round number. It looks nice. So I'm going to say, congratulations on this great milestone of 100,000 followers. It's very impressive to see your growth on this. Thank you. Amazing platform. I'm gonna hit generate. Congratulations, that's a milestone after seven years of hard work. Okay, great. So do you see the way I left him a comment? I'm gonna go ahead and message him as well. Congratulations on hitting that massive milestone. $100,000 is. No small feat. 100,000 is no small feat. Okay, so I'm going to press go. I'm going to hit this. I'm going to wait till it goes through. Then I'm going to close it, see what Dharma said back to me. He said, good. No, I thought I will build some connections this way with LinkedIn. Looks like ads are going to be very poorly these days, but I have to use it. I will go to ads next year. I'm not sure why you're targeting people that you're not connected to on their birthday. Any reason why you want to achieve that? Okay, so I'm gonna go here and see what else is going on here on the platform. So this guy over here, Sylvain, he's a nice guy, always see him in my school community. And if you want to check out our school community on the left side here, you click on community once you log into Evvii AI, and then you click on discover our community and you'll be able to see we have 638 members. We have a lot of people waiting to connect. We have 140 people waiting to connect, but I want to make sure that all the people that are in this community are real engaged LinkedIn users. So I go through these people to identify if they truly are. And if they see they are, like for example, I take a look at this guy Chase. And I see he's a real person. He's a connection of mine. He's trying to connect. I'm going to press approve, and then I will approve his connection with me. I'm looking for people that are real people that I can build a relationship with that are potentially using our software. You know, if they write, no, I'm not using your software, I have no idea who you are. And then I look at their profile and I see they're not a real person. Then this guy's in South Carolina. Are you looking for a situation involves your house you own? He has no yeah, I'm an open creator. I'm an open connector. We buy houses in the Spartan. We'll even having blah blah blah. If you're interested in more information, blah blah blah. Okay. Looks like the last time he posted was seven months ago. To build more followers, Joe, I don't have real followers who can use my services yet, so I want to go after IT guys first. If you want to build real followers, all you need to do is send connection requests to people. Every person that accepts your connection request. request becomes a follower of yours. Okay, let's see what Ivana said. Ivana didn't say anything. All right, let's see notifications. All right, it looks like Jack reacted to my post. So I'm going to click on Jack's profile just to kind of see who Jack is. It looks like Jack is a UX storyteller. He designs homepages and delights his audience. So let's learn a little bit more about Jack over here. Let's see what he's doing. I'm a solo founder. Your homepage probably sucks. Sorry, but honesty is better than pretending. Okay, and he has a calendar right over here, cal.com. Discover your why. He has his services laid out here, and he posted 5 hours ago. So let's go ahead and take a look at his post. Wow, ineffective. So missed opportunities, mystery. That's cute, that's cute. I'm going to go ahead and give him a like, and I'm going to comment on his post here. Jake, it's such a great— Jack, it's such a great reminder. Um, knowing your audience really makes a difference. Okay, keep it up. All right, great. I just left them a cute little comment. Let's see what Dharma says. Before I send out connection requests, it seems I need to show my face to them somehow because they're not accepting my connection request. If someone is not connect— accepting your connection request, then there are things that you can do to make it more likely that they should accept it. Someone is not accepting your connection request, then you can do things. For example, you can send them an email letting them know that there's a pending connection request. Or you can comment on their latest post telling them that you're looking forward to connecting with them and getting to know them more. Alternatively, if they have a phone number on their profile, you can also call them and tell them that you have a pending connection request. Those are 3 simple ways to help you be able to get more people to accept your connection requests. Yeah, yeah, you see that? We are building relationships, we are going deeper. We are building relationships and we're going deeper. That's what we're doing, we're going deeper. Evan, digging into those whys can really shine the light. Okay. I have 49,888 followers. 888, that's a beautiful number. That is A beautiful number. Let's see what else we got over here. All right, let's open up my Evie AI sidebar. I have a new sidebar that I'm testing out. It's called the Evie AI sidebar. And also, before I do that, let me just quickly go through my recent notifications. Let's see. What do you said over here? Hook maker. Awesome. I'll put my hand up. I must. I cover trust, trusted advisors. My target market is business owners, specifically owner-managed businesses over 255 for any reason. Okay. All right. Let's just see what it comes up with. Let's Let's go to Claude. Oh, let's go to ChatGPT. That's Chase. That's not ChatGPT. ChatGPT. Oh, wants me to log in. All right. Well, let's log in. Let's see what happens. Wants my password too. You want french fries with that? Trying to get into ChatGPT, not into the vault. Okay. Let's go to the hooks. Effective hook writing guide. Write me 10 hooks based on this information. Let's see what it does. Oh, look at that. It's writing hooks. It's writing hooks. I want to create a hook writer with AI. Let's go here and say, All right. I just went ahead and did that. Let's see what people have been messaging. Looking forward to hearing from Jen. Hi Joe, I just joined the group. I was recommended I reach out to your onboarding call. A very specific scenario I want to implement with LinkedIn. It would be great to chat. Would love to chat with you. What is your cell? Get straight to the point. Get people's cell phone numbers. I can search what I'm looking for in Sales Navigator. I just want to download the results in a spreadsheet. If you want to download the results in a spreadsheet, you can use a tool like Link Helper to do that. I am having a class on how to do that today at 1 PM EST. Okay. You can also join me today at one. All right. So let's see what this person he said brilliant thanks for the idea Joe thanks for these kind words of wisdom. Reminds me of the book by Harvey McKay. All right, let's see what else. Lincoln influencers on school. Okay, let's not get carried away. Let's stay focused, focused, focused, focused. Okay, we're gonna go back over here and we are gonna go back to what I wanted to do, which was Go to my saved profiles in Evvii, select a list called JVMM Engaged. These are my JVMM engaged members. And then let's go through them one by one. I'm going to pull all 50 of them that are engaged right here. These are all the engaged members of JVMM. And then I'm going to go ahead and comment on all their posts just like this. And the reason I'm going to do that Is because I want to stay top of mind with them. I want them to remember that I exist. And so I'm going to go ahead and leave a comment for them. Totally agree, Ian. And I'm going to tag them. Ian Garlic. See, I'm going through these one at a time. You don't want to load too many at once. It could become problematic if you start loading way too many profiles at one time on LinkedIn. And the reason that becomes problematic is because LinkedIn, LinkedIn really doesn't like when you use too much of the resources too quickly. They actually get upset about that. So you want to kind of slow down. the amount of resources that you're using. I'm gonna go in here. I am curious to know why you are posting inside groups. I looked at your recent activity and it actually doesn't let me comment on those posts. Okay. Trying to comment on his post and I can't. He's just making it harder. Love the perspective, Joe. Okay, I'm gonna go see what else is going on over here. Lucy says— oh, Lucy commented on my post. Did she comment on my post? She— I think she may have liked my post. Yeah, look at that, 72 votes. 2 days left on this. I'm gonna go ahead and repost this. Just repost. I just reposted this. Reena says, thanks, I'm relaunching my re-membership. As you can see, I have a marketing— this hasn't helped me on social media. I'm posting 4 times on a platform. I want to give up on social media. I've tried a lot. It's not working. Email marketing does a lot better for me. Do you know anything about Google Ads? Is it worth a shot? Social media is definitely a long-term strategy. I like taking people from social media and building my email list with those people. Google Ads can work if you're targeting the right keywords. And it's all about testing. Marketing in general is about testing. Okay. I answered her questions. Let's see. Dharma, sure. I'll give this a try. Thanks. Looking forward to seeing you at our session today at 1:00 PM Eastern. Okay, all right, let's keep going. We did Joe, now we're going to do Bajil, Jessica, Milena. And let's close some of these here because we don't need all these open here. I'm going to go Bajil. Bajil posted 2 weeks ago the last time. I'm gonna go ahead and leave a comment on Bajeel's post. Let's see. Um, sounds like a fantastic session, Bajeel. Okay, I'm gonna hit comment. And then I'm gonna close here. And then Jessica hasn't posted. I noticed that you have not been posting on LinkedIn in several months. If you need help with posting, I'm happy to write you a few posts. Okay, let's see what Milena said. 49 minutes ago she posted, are your clients implementing? Okay, excited to see how it evolves. Okay, so I commented on Milena's post. Now we're going to do TR Garland. We're going to do Karen, Jody Cook, Jeff Cobb. We got a couple more and then we're done. See, I'm going through all these people just like this, commenting on their posts. Let's see. I see she reposted over here. Jody Cook posted 20 minutes ago. She— it looks like she posted some type of newsletter. Oh yeah, she posted a newsletter. And let's see, Jeff Cobb posted a day ago, and I'm gonna go ahead and leave a comment. Just like that. All right, so now Jeff K was the last one. We're gonna do Marie, Harshit, Swayam, Natasha, and Virginia, and then we're done. We are done for the day. We are done for the day. All right, here we go. That's done. Let's see what notifications I got. Oh, it looks like Rick Clioti mentioned me in a comment. Let's see what he said. Oh, and his own post, he replied to his own post. Looks like he just posted a few minutes ago, so. Oh, I already left him a comment 17 minutes ago, so that's nice. Tina says, you mean trial and error? More error than trial, lol. Yeah, I use my Facebook group for over 10K seniors to build my list. The same thing happens on this— that's a little guy connecting. The same thing happens on this platform. You get somebody to connect with you, then you can build rapport with them and then add them to your list. Okay, I'm going to go ahead and leave a comment for Harshit. I don't even know if Harshit is in JVMM. Let me see if Harshit— oh, I'm not even connected. Why is Harshit here? Hmm, so strange. I'm going to remove Harshit from this list here. Unrelated. And Suyam Gupta. So strange. Not even connected to Suyam Gupta, or I have no idea how they got into my list. Moving on. Marie Elizabeth. Oh, Natasha Miller, one week ago. I'm gonna go ahead and drop a comment for her. Proud of this incredible fun team. It's great seeing this, Natasha. It's clear that your team had a blast together. The energy you bring is contagious. Okay, let's see. Let's see what Joe Goldman says. Would you— would like to speak to you anytime? Call my cell, 917-865-7631. If you want to talk to me, Joe, call me. And let's just see what Virginia is up to finally. Virginia, Virginia, Virginia, Virginia, Virginia moose keys. That's her name. Okay, and that was 30 minutes. 30 minutes of love. Now I'm gonna go rest up because I had a long journey and I need to rest. Thank you for watching this.
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