Joe Apfelbaum explains how authentic networking lands $45,000-per-month retainers, not direct sales pitches. His three-step system: strategy (business, marketing, LinkedIn plan), building personal brand assets, and consistent engagement. Networking clients pay far more than SEO leads because they come with trust.
So when you're starting to communicate with someone, you don't go straight for the close. You go with the close in mind, but you don't go straight for the close. If you try to go straight for the close, you're going to get— Getting clients from SEO is not the same as getting clients through relationship building because through SEO you get anybody and everybody, so the clients are usually lower value. In terms of how much they're willing to spend and lower trust. But when I was able to get clients through networking and relationship building, I was able to get clients that were paying me $45,000 a month retainers. A lot of people connect with other people and then they pitch them right away. That's one thing you definitely should not do. It's a big mistake. The point of LinkedIn is not to be on LinkedIn. The point of LinkedIn is to actually be in a relationship with somebody, a real relationship, and not to run away from it and use it as an excuse. So for me, it's like, be authentic, be real, get to know people. I have a very specific system that has 3 steps. First, strategy, then building assets, and then taking action. When it comes to strategy, there's the plan, the people, and the promise. So Dorian, you need a business plan, a marketing plan, and a LinkedIn plan.
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When you're starting to communicate with someone, you don't go straight for the close. You go with the close in mind, but you don't go straight for the close. If you try to go straight for the close, you're gonna get rejected. So when I connect with somebody, the first thing I do is thank them for connecting without asking them to buy my products and services. Because no one's ready to buy your products and services right when they meet you. What they need to do is get to know who you are, know your story, build a relationship with them. The difference between AI and a human connection is that a human has a soul and AI is just a bot, a prediction machine. So if you just have a profile, someone's profile, there's no real value in the connection by just having someone's LinkedIn profile. But if I know you, if we meet and we just are like soul brothers, we like connect on a deeper level, and I'm able to really show you who I am without ego, without wearing a mask, just being there with you, connecting with you, and building that relationship. If you give enough people what they want, you can get anything you want in life. So if you want to make money, help other people make money. If you want to get healthy, help other people get healthy. And what's going to happen is you're going to take your life and your business to a whole new level. Want to make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
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