How to leverage AI with LinkedIn 080 LinkedIn Live 2024 with Joe Apfelbaum

of Ajax Union and Evvy AI. I run a digital marketing agency and we help clients with marketing automation, AI automation, all different types of things. And when people come to me and they say, Joe, why should I automate my marketing?

It's very simple. You need to automate your marketing if you want to have consistent results. Most people are spraying and praying. They're hoping for the best. Hope is, hope is a great thing.

It's just not a great strategy. So if you want to succeed online, You have to learn how to have something called consistency. How do you have consistency? What do you need to do? It's called setting up automations. Are you able to set up automations to help you in your business? If you want to expand your business, you gotta set up the right strategies, the right automations, and do it in a way that has a human touch. I spoke to a sales trainer today and she said, Joe, I, I, I, I don't believe in AI. I don't believe in automation.

I don't believe in this stuff. And I said, okay, don't, you know, you don't have to believe in it.

Can I just show you? Can I just show you what it is? And she's like, I'm scared to look. I'm actually, I'm actually scared to look. And I said, listen, there's a phone number. Call the phone number. Have a conversation with my AI agent. Have a conversation and then see what it is. And she's like, well, me knowing that it's an AI agent repels me from even wanting to talk to it. I said, what do you have against the agent? It has a regular conversation with you like a human being. It's literally the same. She's like, it's not the same. It's not a real person. And I was like, are you a real person? Think about that for a second. Some people are so allergic to technology, they're not willing to even use it. Some people are against computers, against cars, against whatever it is. They're not willing to interact with it. So if you're afraid of it or you have an allergic reaction to it, you have to do some personal development, maybe get a therapist or somebody to help you. But if you're not allergic to it, I'm curious to know in the chat right now, whether you're watching on YouTube, Facebook, LinkedIn, whatever, let me know in the, in the comments. Are you allergic to it or are you embracing it? Is it something that you feel is useful in your business? And also give this a little heart if you're watching this, a little, gimme a little heart over there so that I can see you're watching this and that you're live with me over here. So the video before this video on my LinkedIn, I show a conversation that I had with my new agent, Evie AI, and people can literally call it. There's a phone number. You can pick up the phone, you can call it if you wanna test it out because you want it for your business. Let me know.

It costs me money every time somebody calls it, so I'm not just gonna put the number out there for now.

Uh, I'm gonna wanna make sure that people are actually serious and that they wanna try it out for themselves so that I can apply it to their business. I'm creating it as an example, not really that I need it in my business right now, but it's nice to have an agent that will qualify leads for me, especially if I'm reaching out and doing advertising and maybe I don't have an agent 24/7 that's available to pick up the phone, like a person. And so it's a lot less expensive. It's like 25 cents for them to, you know, Pick up the phone. Think about that. Imagine you can have a customer service agent or a sales agent qualify leads and just to pick up the phone is 25 cents. That's what it costs you.

Wouldn't you want to have somebody that picks up the phone all day, every day, and then books a meeting?

And that, you know, they're like, hey, thank you for calling Joe Apfelbaum's office. Oh, hi, I'd like to book a meeting with Joe. Sure, I can book you a meeting. I'm looking at his calendar now and I see that tomorrow at 2:00 PM he's available. Does that work for you? Actually, can you do Friday? Friday is pretty booked, but I see over here he has one spot at 11:30 Eastern. Is that good for you? Yeah, perfect. Book me. Okay, I just sent you a calendar invite. Thank you very much. Anything else you need? Yeah, can you send me the latest demo of Evie AI? Oh, of course. I could send you the latest demo of Evie AI. Here you go. I'll just text it to you right now. Did you get it? Yep, I got it. Thank you so much. All right, take care.

Have a good day.

That's literally the type of conversation you can have with artificial intelligence right now today. You can do that. That works. But most people don't even know that and they don't even believe it because they haven't actually experienced it. But you will experience that very soon 'cause every company's gonna implement this. Literally, this is like akin to having a website. When websites came out, my mother did not want a website. She said, no, I don't want a website. Now, if you don't have a website, like how are you gonna rank on Google? Everybody has a website. AI just builds a website with a click of a button. So I'm gonna hop onto LinkedIn. I wanna know, first of all, if we, if we get you to comment, let me know if you want me to show you the video of me talking to the AI. I'm happy to kind of pull up the video and show it to you, but I just need you to say, I wanna see it in the chat, and then I'll, I'll know that you're interested in seeing it. This is episode 80, How to Leverage AI with LinkedIn. We literally just launched. A new version of Evie AI. I don't know if you guys know what Evie AI is, but I'm gonna share my screen in just a moment. But leave a comment, give it a like, like on this post for a minute. I'm gonna go ahead and just share my screen right now just to kind of show you what I have going on over here. So hopefully you can see my screen here. This is my LinkedIn page. You see, this is my LinkedIn page.

I'm actually also gonna share my camera so you can see me on the right over here.

Um, so you can see me. Hello. Hello.

Hi.

Good to see you. So excited that I'm here on the video. And by the way, I can actually move my camera around. This is actually pretty cool technology. Allows me to move my camera around, around, around. Do you see that?

I could put it here. I could put it here. I could put it here. I can make it big. I can make it small. This is really cool.

If you want to learn how to do technology like this, we have an automation class where we teach AI and LinkedIn automation, and you're welcome to join it if you'd like to join it.

Just write AI LinkedIn automation, and I'm going to be teaching how to do things like this. You know how to like da da da da da da da da da da da da. You know, you could, I could show you how to do all that and, and then automate the clips.

You know, you can turn this into clips and all types of stuff. All right, moving on. Let's show you how this works. I'm gonna go to the homepage of LinkedIn right now.

So I'm at the homepage of LinkedIn.

I'm gonna scroll down. I see Alana posted over here. I'm gonna click on comments. Now there's a little box, an Evi AI box right there. Do you see it? That little Evi AI box? I'm gonna click on it. It's gonna open a dialogue box and I could choose, The goal, provide value. There's lots of different goals, but I'm gonna choose provide value. The tone, conversational, authoritative, blah, blah, blah. I'm gonna do empathetic. And then the comment should be under 20 words. And I'm using 4.0. You see that it says 4.0 here?

We just upgraded it.

So I'm gonna press generate. It says, Alana, your insights are spot on. Embracing evolution, blah, blah, blah, blah, blah. So it takes 1 second now. And now I just tag her so she gets notified.

And I press post.

So I love, I love leaving comments for people. I love building relationships with people, getting to know people. And if you're not doing that right now, you are missing out on an opportunity to be able to stay top of mind with your target market. So this is artificial intelligence helping me be able to leave comments for people on LinkedIn. Now I also have artificial intelligence helping me with Sales Navigator. So if you go to Sales Navigator and you click on messaging, you'll notice, uh, how does it work? It's simple.

You just enter your, your info on this poll so we know your preferences, and then email goes out based on what you want to be involved with. Okay, so he's talking about how does the engagement work.

So I created a post over here.

I'm gonna check, I'm gonna show you something, check this out.

I'm gonna go to my profile.

I'm gonna scroll down to the section called Show All Posts. You can see all my posts over here. And by the way, has anyone commented on this yet? No, nobody commented, okay. I'm gonna comment. All right, that's okay. Don't comment. You don't want to comment, don't comment. By the way, check out this one.

Ooh, I know you like it. I know you like it.

I'm going to go down over here a little further. Uh, where are we?

Oh, this is the WhatsApp group that you can join.

So go ahead, take a moment and scan this right now. This takes you right into a WhatsApp group, and I'll show you what's going on in that WhatsApp group if you scan that. Um, and I'm going to go down over here. I see.

Okay.

Uh, interested in WhatsApp? Nope, not that one. Let's see. Did it end? It may have ended. It may have ended. It may have ended. It may have ended. Let me see if I could find that engagement daily. Okay. So it's is it still oh twenty one hours left?

Copy.

So I'm gonna go copy this, and I'm gonna go back to my Sales Navigator message, and I'm gonna say only twenty one hours left. To vote on this poll and get involved. Okay, I'm going to press A, C, copy. Now I'm going to take over here. I wanted to put CTOs. I wanted to take a moment to express my gratitude for connecting with me on LinkedIn. It's a pleasure regarding a recent connection. I appreciate the opportunity to discuss further potential collaboration. I focus on priorities. Should there be an opportunity to advance? Thank you. Okay, so I'm gonna go here and say I'm gonna do that. All right, let's see what this guy said. Anthony said read this. Okay, I'm gonna tell him that. Nathan said read it, think about it. I'm gonna go like that. Okay, LB said the following. He said, Joe, I'm working on a few threads. I I do send birthday messages. I don't wanna start posting until I have at least 5 on each. Would never be able to keep up. I know there's software out there. I haven't checked it out. You want to use software? All right, let's see. It says I have a conflict. Okay. John Berger said no thanks. Okay, I'm gonna send him this. Let's see who else. Brenda, Marcy. Look at all these people over here. I'm just replying to these people. I'm not sure. Thanks for reaching out. I'd like to learn more.

So what was this?

This is a person that says, need some help with LinkedIn. Oh, this person says they want to learn more.

So when did they say?

May 6th, I sent them the message and they replied on Monday. Oh my God.

They replied like 20 days later. How cool is that? This is the power of Sales Navigator. I send a message to president and CEO saying, hey, need help with LinkedIn? I become much more affordable to use assistance with LinkedIn.

Now I'm going to say, what's your sell? What's your sell and email? Happy to discuss. Okay, I'm going to press send, and now I'm going to get on the phone with Jill. I could just give her a call if I want, but Better to get her selling email. Okay, let's see.

Isn't that cool? Isn't that cool that I'm able to do that? I'm able to send a message like this and then get a response. That's a real lead. If you wanna learn how to automate this, just write automation in the chat.

We're having a meeting on Monday. I'm gonna walk— on Tuesday at 1:00 PM. We're gonna walk you through how to do these automations.

But look at these people. Look how many incredible people wanna be engaged. 82 incredible people wanna be engaged daily. 65 want to be engaged in a group weekly.

7 want to be involved monthly, and 5 are not interested at all.

So what I can do is I can take each one of these groups over here, and I would, I would make this into 8 different groups. You see this? I would take this and make it into 8 different groups and then email all these people separately each day.

Okay. So I would just email them separately each day.

And the goal is for me to just create 8 groups. I'll send out 8 emails a day and I'll make a little spreadsheet with the engagement and I'll know exactly what's cooking.

You know what I mean? So I don't have to sit there and like think, oh, you know, how do I, how do I build this out? What do I do? No, I'm just gonna, I'm just gonna bring people together and build relationships with each other and then they'll like and comment on each other's posts. But look how many amazing people are right over here. You see this? So incredible. So incredible to do this. Wow.

I love this.

I love networking. I love building relationships. I love automation. It's incredible.

So I have a question for you. Are you using Evvy AI? So this is our post writer.

This is what it looks like. I save people's profiles, for example, Nancy. or Malia or Renee.

And then what I can do is I could easily click on see activity here. You see, I click on see activity and then I can see all of Renee's recent activity on LinkedIn.

So I just click on like, I click on this little thing here, and now I'm able to draft a comment using artificial intelligence just like that.

Pretty cool, right? This is how you leverage AI.

So whether it's writing posts, Renee wants to send me a connection request, I'm going to accept it.

You see that? Now I could also use templates.

We have the ability to put in templates. So you see on the left side, I have many templates over here.

See all these templates that I have?

I have our, our AI automation community. So if somebody's like, hey, I want to join your AI automation community, I just send them this.

If somebody says, uh, I want your Evvy AI demo, I send them this. If I don't want to use the AI and I just want to say great post, I just write this. I just, you include that.

So how do you include it? Uh, that. I'm going to do message and I'm going to just send them this little thing over here that already just came with. But if I want to send them a particular thing, I could just go here. I'm going to type in new connection, new connection. Thanks for being connected to me. Just like that. You see, I just sent them a DM. Thank you for connecting with me on LinkedIn. I'm looking forward to getting to know you.

Okay, so that was a, that was a template.

This was the standard thing that LinkedIn sends, and this is a template that I added from Evy AI.

So I recommend using templates in a combination with templates and AI together.

It's very powerful. And you can see he's over here.

So now what I'm going to do is I'm going to take his information and I'm going to give him a buzz.

I'm going to give him a buzz.

Renee Fonseca.

Renee Fonseca. So let's go pull up his information in my CRM. Here's my CRM. Renee Fonseca. I'm going to go here. I'm going to search Renee Fonseca. Sesca. I think that's how you spell it. Did I get it right? Let me see.

Fonseca.

Fonseca. Let's see. Fonseca.

Okay.

He's not in my contacts. I'm going to add him. I'm just going to add him like this, add his cell phone number here. Let's see what else he has on his LinkedIn profile. Any juicy stuff? Look at that, his email. I'm going to add him right here. I'm going to max— I'm going to put a capital R and a capital F right here, and I'm going to press save. Oh, location does not allow duplicate contacts. So it looks like he's already in here. So let me just search for his, Oh, look at that, he's already in here.

Because he texted me for the demonstration video, Renee.

Oh, I love that.

Fonseca.

And his email is right— oh, that's not his email. His email is right here. I'm gonna copy this and I'm gonna paste it. And his LinkedIn URL, I gotta grab it from right here. And now I just have his LinkedIn URL right here. So we're gonna, what I'm gonna do is I'm gonna build the ability for me to just push a button from LinkedIn and all that information will go into your CRM so you don't have to deal with it.

Okay. That's coming soon to Evvy AI. CRM integration is coming soon. It's on the roadmap because it'll save me so much time from copying and pasting.

Okay. Now what I'm gonna do is I'm just gonna give him a buzz. So let's call him.

Just give him a buzz.

Let's see what happens. So you see it's just ringing now. I'm gonna pull up his profile while it's ringing. Let's see. I'm closing the Boot Camp.

We are sorry, an application error has occurred. Goodbye.

An application error has occurred? That's weird. Let me try again. Oh, maybe—

I don't know.

I'm gonna try again, see what happens. Let me see what else we got going on here. I'm gonna close this out.

Uh, we are sorry, an application error has occurred. Okay, goodbye.

All right, it didn't work. Something's wrong. Something's wrong with the, with his phone number or something. I don't know what's going on over there. All right. I'm gonna close this out. Close this out. Um, so yeah, if you haven't watched the demonstration video, it's right on my profile. I have a really, really nice link of a demo and I'm gonna prepare a demo soon, another demo soon, but I highly recommend you go ahead and check out the demo of Evie AI. It's a really cool demonstration video. I'm gonna refresh this right here, see what comes up. I'm gonna see if anybody left a comment with questions or concerns or, oh, look at that automation.

Look how many people want the, want the automation.

So, okay, so we have people that want the automation. I'm gonna hit like, I'm gonna click here and I'm gonna use Evie AI's template for the school community. Let's find it. Let's find it. Oh, it's right over here. You are invited to join our exclusive AI automation community. We meet a few times a month. You can join right here. Okay, so now I'm going to do that and press reply, and I just replied. I'm also going to send it to Andrew. Andrew also wrote automation, so I'm going to do the same thing. I'm going to click here, I'm going to click here, I'm going to scroll down to the school community here, AI automation community. I'm going to press insert, and now I did that. You see that?

You see what I did there? I just replied with a template.

So if you're not using templates within Evvy AI, I highly, highly, highly recommend it. Now I'm gonna go to your profile here. I'm gonna check it out and I'd be like, oh, look at this great profile.

Scottsdale, Arizona. I love Scottsdale, Arizona.

You see, you don't have any comments here. You don't have any comments here. Oh, that's because you posted inside this Arizona Networkers group. Let me go in here. Save the date. Okay, I'm gonna delete that 'cause you don't need that.

What I'm gonna do here is I'm going to drop you a, I'm gonna drop you a quote.

Look at this, a poem, a quote. I'm gonna do a quote. I'm gonna hit generate. It's gonna come up in 1 second with a nice cute quote. Sounds like an incredible event. Okay, and it gives you like a nice little quote there.

All right, so that's done. I just supported your, I just supported your post. I just supported your post. That's what I did. That's what the most supported. Oh, look at that. Reed said, you always know how to make things interesting.

Your post has me cracking up. Keep the wisdom and laughing coming. Powered by Evie AI. Boom. Boom. Boom. Alright, that's what I'm gonna do. I'm gonna boom, boom, boom in the room. Yo. Boom, boom, boom in the room.

Have you guys ever heard of Suno?

Check this out. Suno.

You guys never heard of this? Check this out.

I'm gonna go to library and I'm gonna play a song. Can you guys hear it? I don't even know if you can hear it.

Yo, check my flow. I don't know if you can hear this. Let me know if you can hear this. Is it too loud? No, it's good. Is it too loud?

I'm gonna go back to the video later and check it out.

This is just like a beat.

There's another beat.

A nice little sunshine beat. And then if I actually want words, check this out.

Yo, grow your network. So check out— oh, and then there's a gangster rap about growing your network. And then there's, there's all these Check this out.

Polling for leads.

So there's another one here.

I don't like that one. I kind of like this one better, so that's the one I'm gonna use.

I'm gonna click on the 3 dots here, and then I'm gonna hit download audio. I just downloaded the audio for this, and now I have the audio right over here. So if I wanna sing it, I could sing it.

I poll my audience just like a boss, asking questions, gaining numbers, no loss. I'm a taser on this platform, don't you see? Using polls for leads, it's all about strategy. I slide in the DMs with a poll in hand, asking what they need, it's all part of the plan. I gather their info without a hitch, making connections, that's how I get rich.

Yo, check my flow, here we go. Let me see what you know in the comments below. Let me see how you can grow.

If you want me to make a video about this, of me like going through different polls and showing them to you in real time, I'm happy to do that. For now, let me know what you think.