How to use AI and LinkedIn with Joe Apfelbaum and evyAI

All right, we're good to go. Let's get started.

Yep. One sec, one sec. Okay, but please, you're sharing your screen?

Yep, but I'll stop sharing my screen so you can do the intro and then we'll keep going.

Sure. Let me first get the right page. So what, what do you want to call this? This, this, uh, AI for LinkedIn. AI for LinkedIn. Yeah, it's, it's technically not a webinar, is it?

It's a workshop.

A workshop. Yeah. Okay, I'm good to go. Good morning. Good afternoon. Good evening. Welcome to this IPO Network Workshop on AI and LinkedIn, and allow me to introduce Joe Apfelbaum, the CEO of Evi AI, the AI sales assistant with over 15,000 users in 37 countries around the world. Joe is a LinkedIn trainer, an AI expert with over two decades of experience running marketing campaigns for businesses. His company Ajax Union. Was featured in Inc. 500, and he's a professional speaker for EO, YPO, Fistage, and a certified Google speaker. Joe, I am super pleased that you took the time to train us a little bit what AI can do in the— in, yeah, in relation to LinkedIn.

Thank you so much for having me. Really appreciate being here. I have been teaching people how to use LinkedIn for over a decade. LinkedIn has over a billion members now. in 200 countries around the world, and there are 3 new members joining LinkedIn every single day. So LinkedIn is growing very fast and it's a very powerful platform for people to network. But just going on LinkedIn alone is not really enough because just using LinkedIn could be very time-consuming. People are not sure what to do on LinkedIn. There's a lot of bells and whistles. Anything that Microsoft owns can be very cumbersome to use. And so we built a technology that allows people to be able to do things on LinkedIn faster, better, and I wanna show you how to use AI with LinkedIn. So if you're on LinkedIn, and you want to be able to leave a comment on a post. So let's say, for example, a client puts a post up and you want to leave a comment. You press comment over here, you click on Evvy AI, the icon, you press generate, which you selected your goal, your tone, your persona, and it comes up with a comment for you that you can just simply insert and then press comment and boom, there you go. Just like that. In just a few seconds, you were able to leave a comment on a post. And so you can go down through all the different posts from the people that are either centers of influence, influencers like Gary Vaynerchuk or whoever, and you could simply just leave comments. My goal is to leave 50 comments every single day. That'll help me stay top of mind with 50 different authors, with 50 different people. So think about the impact that you could make if you're leaving several hundred comments every single month with people in your network, and you don't have to think about what to say. You're building those relationships with having AI draft it for you. Now, if you're not, you're not sure that you like what the AI wrote, you can always change your tone. You can make it more assertive. You can change your goal. You can promote a product, offer tips, provide feedback, and you hit generate and it's going to go ahead and provide some feedback over here just like that. And so building those relationships in the comments helps you be able to build trust with people and it just saves a lot of time. The other thing that you can do with artificial intelligence is you can reply to people in the DM as well. So somebody like Dharma sends me a DM, I wanna draft a reply, I hit generate, it reads the whole conversation, drafts a reply. I said, I appreciate your honesty, Dharma. It's really good to get sidetracked. Let's reconnect soon and dive into it. You see that?

Yeah.

Um, so you, you're actually doing this live, right? I'm doing it live as we're doing it. Yeah. So, If I wanna reply to somebody, I could send a message and I can click on this. I also have a microphone where you can speak to the AI and the AI will type everything you say. So there's a little microphone here. I'm gonna be like, looking forward to hearing from you. Let me know if you're actually using LinkedIn right now. And if not, that's totally okay. I'm gonna press insert. I press send and I just sent him another message, but I typed it up with my voice. So there's different ways you could either have the AI draft it for you based on the conversation, or you can press the microphone And, and be able to do it that way. And it just really, really quick. If I go to manage my network and I click on connections, I'll see sometimes people connect with me and, and those people, like for example, Shanna Beats hit connect and she connected with me and I wanna send her thank you for connecting on LinkedIn, but I don't wanna use AI and I don't wanna use my voice. I could use a template. So Evvy AI has templates built into it. For example, thank you so much for connecting with me on LinkedIn. I can generate off this template or I could press insert. Send, and I just sent her a quick little message thanking her for connecting with me on LinkedIn using one of the templates that we provide. And you can add templates for connection notes, for messages, or you can have prompts and templates. There's many different things you can do with templates used on LinkedIn.

And how do you organize the templates? Are there little folders or?

Yeah, you have templates, you have tags, you can add them to different tags. So for example, you can have a tag for messages, you can add your custom tag for say, Connection notes. You can have a tag for, say, comments.

Is every comment you make, are you training your AI so it learns your voice? You're doing this a long time, but let's say I would start new.

So if you start new, what you do is you go into the persona section over here on the left, and then you can add personas, and you could add as many personas as you want. But I'm going to add a persona called Tammy Joy to this. I press edit. You put in your name, your industry, your tone, your keywords, and then you put in some background and history. Act as Tammy Joyce Slickton and reply to comments with these core principles. Keep responses casual and warm if texting a friend. Maximum 17 words. Be genuine. Ban buzzwords. Response patterns. Pattern B, pattern C, pattern D. Dos.

This is not pre-filled, is it? You wrote this prompt yourself?

Yeah, this prompt was written using artificial intelligence and we can help you write your prompt for your persona. You can tell us a little bit about yourself, fill out a form, and then we'll go ahead and make sure that you, you know, we can create this prompt for you. You don't have to create the whole prompt yourself.

Got it.

But you can put whatever you want in there. So for example, if I wanted a one-word comment, I can just say, just say one word, you know, or one sentence, or if I wanted a very lengthy comment, I can have, you know, I can show you different examples of personas, but that's the persona.

Got it.

Now let's say, for example, you wanna use artificial intelligence to come up with ideas for posts. You click on the idea generator, you select your goal for the types of posts, for example, personal story. You select your tone, inspirational, persona, and then you can just click on the microphone here and you can say, gimme ideas to create posts related to the content matrix. When it comes to using people's pains, goals, dreams, and fears. Okay, I press generate ideas and it'll generate 4 different ideas for me within 3 seconds. I can decide which idea, describe a dream that seemed impossible and a journey you persevered related to this, or discuss a moment in a setback or reflect on a time and blah, blah, blah. So related to fears. So I press generate. And it's going to go ahead and write a post. Now this post usually takes 5 to 10 seconds to create. It includes a hook, it includes main points, a call to action, and it includes 3 hashtags. So it does it just like that in a few seconds. And you can have unlimited access to this tool where you can create as many posts, as many ideas, as many templates and things like just through here. One of the things that we love to do is to be able to go into the learning hub. And then be able to check out people's birthdays, people's anniversaries, people's job changes on LinkedIn. So for example, if I click on birthdays, you're gonna see everybody's birthday on LinkedIn. If I wanna wish them a happy birthday, I could use a standard happy birthday message.

Yep.

That's built into LinkedIn, or I can use Evvy AI to craft a birthday wish that's a little bit better and that ties into the conversation we just had. So happy birthday, Angelina. I hope your day is filled with joy and connection. Looking forward to celebrating many more milestones together. Wishing you a very happy birthday.

Here it makes sense to have different personas because most people use LinkedIn for their, for their business, right? It's, it's, it's a social network, but it's mostly business related. And here I can see that if you have friends on, on, on LinkedIn, you don't want to be as distant as you would be with with business, with colleagues and clients. So that makes sense.

And it also builds a relationship. So happy birthday, Dora. You see the way it enters her name and it had— it like continues the conversation. So happy birthday, Dora. I hope your day is filled with joy and celebration. Looking forward to connecting more this year. Wishing you a happy birthday. You see, kind of continued the conversation. Um, that's really, really key. Like for example, Jake. So most people will just write a standard happy birthday message, but with the AI, you can have it write a whole next level happy birthday message that's much better than the standard happy birthday message, and it's also personalized for the particular person.

And did I hear you say that it looks into the previous conversation to look for answers based on the previous conversation?

Yes, it definitely continues the conversation. So if I go into the messaging here on the left side over here and I find somebody, we can continue the conversation with anybody. So for example, Thomas or Anthony or Joanna, I can just go in here. I hit generate. It'll wish her happy birthday. Or I can just, uh, gratitude for connecting, regenerate.

Yeah.

Congrats on your 5-year milestone. Um, I can say profile. If someone looked at my profile, I can say thanks for checking out my profile. If somebody, if I wanna offer her my services, I can offer her my services.

Yep.

Um, I could send her a holiday greeting, you see? But it continues, it continues the conversation cuz it's talking about her milestone. You see, notify you about your anniversary, blah, blah, blah, 5 years. You see? So it kind of ties that into the conversation every time. So that's really key, tying that in.

And how about data insights? Does the dashboard, does the Avi AI dashboard, what does it tell you about how much you have responded or could you?

So LinkedIn has a dashboard. So if you go in here and you scroll down to the LinkedIn dashboard here in the learning hub. So LinkedIn has an analytics dashboard that tells you how many posts you did, how many comments you did. You see Jake already responded here. Um, so I did, I left 33 comments this week for this particular profile and we did 3 posts this week and we did 0 contributions. So we're going to go ahead and leave a contribution now. I'm going to press add contribution. I want to contribute in sales. These are, these are called collaborative articles and you can leave comments on collaborative articles. So I'm going to go ahead.

You're going really fast for this. This is quite new for a lot of people. So what are we looking at?

So what I'm looking— so LinkedIn has a tool called collaborative articles.

Mm-hmm.

Where you can contribute your perspective to those collaborative articles. It used to be that you would get a top voice badge when you contribute to collaborative articles.

Right.

But right now they don't give top voice badges anymore, but it's still important for you to contribute to collaborative articles cuz those show up on the feed and they let people know that you contributed to this article. So what you can do is you can easily go ahead and build yourself a persona. So I'm gonna go into another Evy AI account that has a good collaborative article persona in it. I'm gonna go to the personas and I'll show you what a persona looks like for a collaborative article, because you can have, depending on the actions that you're taking, you could have different, different programming, different, different personas.

Yeah.

So I have one that I built over here called Creative Response to a LinkedIn Collaborative Article as Joe Apfelbaum, CEO of EveryAI, and provide the, the, the context. Marketing CEO, expert at LinkedIn marketing, creator of an AI assistant focused on blah, blah, blah. The response should lead with 2 specific sentences with a call to action and blah, blah, blah. The theme should include this. Don't include markdown and keep it under 720 characters. So I'm gonna copy this. I'm going to go into Tammy's profile over here. I'm going to click on personas. I'm going to add a persona. I'm going to paste this in here. I'm going to write Tammy Joy Collaborative Article. I'm going to spell it correctly. Industry is marketing. Tone will be normal, philosophical, professional. And then the keywords will be facts and correct info. I'm going to say, as Tammy Joy, president of Evie AI, um, PhD in math. PhD in math turned software executive, expert in marketing, networking, and systems and processes. Co-founder of AI Assistant, focus on practical advice, da da da, real-world value. Okay, include 3 tips, use emojis.

Blah, blah, blah.

Okay, so I'm gonna press save persona as a person, save persona. And now if I go back to the collaborative articles in Tammy's profile, and I go back to sales development and I pick another collaborative article, you saw the way it was just a paragraph before. Look how it's gonna change now.

Yeah.

I'm gonna pick another collaborative article. I'm gonna contribute to it. I'm gonna pick the different persona called collaborative article persona I just created. I'm gonna hit generate. It's gonna read the questions that LinkedIn generated with AI and produce a much better persona, much better response. As an outbound perspective incentivizes, balancing lead quality is crucial. From my experience, leveraging AI tools can help streamline the process. Utilize AI, implement automated research, and you see the way it added emojis. So now if I press add, look at this answer. This is a solid, solid answer for this collaborative article. And this makes you look like a thought leader and then people can go ahead and like and reply and so on. But the point is there are certain activities that you need to be doing on LinkedIn, even like connecting with people. You want to be connecting with new connections on LinkedIn regularly. If I go to LinkedIn and I search, let's say, who's your target market? CEOs.

You're asking me?

Yeah. Who's your target market?

Um, I'm in, in the lighting business, so I'm— I buy with the strategical, uh, purchase officers at electrical technical companies.

Okay, so I'm gonna say buyers.

Oh, electrical technical. Yeah, but I, I do have a message for CEOs. I, I want to—

So let's say you want to target CEOs of an electrical company like this guy Tariq Mashour, right? So I'm gonna open up just a few. I'm control-clicking on them to open them up a new tab just to kind of inspect their profiles. So this guy's a director of electrical software company for The Boring Company. So I'm gonna press connect. I'm gonna hit add a note. I'm gonna have AI write me a note on behalf of Tammy. It's gonna include his name, the context of why I want to connect, and a call to action. I press insert, send, and now Ricardo has a connection request waiting from Tammy just like that. So that saved a lot of time.

Yeah.

Same thing with Tariq. Tariq, I want to connect with him. I click the more button. I click on the connect under the more. I press add a note. Now I can write it with the AI that LinkedIn has. You see, I want to introduce myself.

Mm-hmm.

But it's not the same as, hey Tariq, I'm Tammy Joy, creator of Evvy AI. Let's connect. It's not the same as what I want to do with Evvy AI because, because with Evvy AI, I built the, the initial prompts. What we're creating versus what LinkedIn has is that it specifically knows your persona.

Yeah.

So it, it has specific instructions that you can't give LinkedIn. So when I hit generate, it's gonna say, I admire your leadership at Kalshi and your insights at macro trading. I'd love to connect and share. It's so much better than whatever LinkedIn produced introducing her, 'cause nobody cares about you.

Yeah.

People only care about themselves. And so we're thinking of that when we're creating, when we're creating the connection notes, you know, so it's a much more effective connection note. Like it's all about them instead of it being all about me. That's the idea.

Yeah.

So the, the, the quality that we are able to produce in terms of the connection notes, the messages, the posts, the ideas, all the different things you can do with AI on LinkedIn is a whole nother, it's a really are just a whole nother level of what you can accomplish when you're doing. And imagine your entire team had access to this.

Yeah.

You can get access to Evie AI for your whole team. We have a Teams option that allows you to get access for your whole team, and we give you so many different things. Um, you know, and I, and, and so also, for example, we have clients that, for example, Dharma. Dharma's a client. Dharma is, has Evie AI Pro, so I can save Dharma. I could save his profile and then I can put him into a list. You see, I'm adding him to a list called Evvii AI Pro Clients. And so now if I want to be able to see all his activities, I just click on see all activities and it loads all of his recent posts. So from the backend, I don't have to, when I log into Evvii AI, I could just click on save profiles and it'll just show me all the people that I saved here. And so I can quickly find their recent posts just with one click of a button. It loads all their posts. And then I can decide if I want to comment on them or not and then stay top of mind with them very quickly. So this saves a ton of time, a ton of time.

Okay, so some of these posts you see on LinkedIn, you can see how obviously they were created by AI. You created— you posted an article on words and key phrases to exclude Yeah. I really like that.

Yeah, I, I, and, and you saw inside the, um, inside the persona that I create, I specifically say don't include these words, don't, don't add these buzzwords and so on, because you definitely don't want to say unlock this and unlock that and like whatever, like, you know, those words are just terrible. So making sure that you're, you're, you're using all the right ways and you're staying top of mind with people and building relationships, that's going to be the key. So there are really 5 things you want to do on LinkedIn every day to be successful. Only 5 things. Number 1 is you wanna be posting every day if you want exposure. Number 2 is you want to be engaging and leaving comments both on the feed, but more importantly, strategically on the right people. Number 3 is you wanna be messaging people, both your connections and people that you're not even connected yet. So for example, if you go into Sales Navigator, Evi AI loads up right in the feed of Sales Navigator. So if you have a lead that you saved in Sales Navigator, And that lead posted recently, you'll get notified through Sales Navigator. But now Evvy AI can help you draft a comment in there. If you wanna send InMails to people, you can send InMails directly with Sales Navigator, but Evvy AI will draft the InMail for you. So for same thing over here, like either with the microphone or just generate, it'll generate a response. Hope you're enjoying your holiday season, David. It's a great time to reflect. Looking forward to catching up soon. You see, I'm not gonna actually send him that, but the idea is. I can keep creating InMails for people here just like that. Just clicks of buttons and it does it. And so the idea is using this tool properly to post, to engage, to message, and then sending out connection notes and organizing your profiles are 2 things that you need to do as well each day. And so sending out connection requests is doing those connection notes. I would recommend sending at least 20 to 25 a day, and then organizing, Organizing your network and finding out who are the people that are actually, you know, so look at this woman, this woman, Heather, she just sent me a message. I noticed you engaged on Gary Vee's content. He was actually the first ever guest on my podcast. We talk about similar topics. You see that? So she just hit me up to try to connect with me because I left a comment on Gary Vaynerchuk's post.

Yeah.

How cool is that? I'm gonna press admit, uh, accept. I'm gonna accept Marie as well.

Some people might find it a bit intrusive.

Yeah, but if, you know, like at the end of the day, it's those people, they don't want to build a relationship. I love Gary Vee's content as your guest, Heather, your— so I didn't even have to type any of this. I just had my assistant, Evie AI, type this entire response. So Evie AI wrote the comment that got this person to hit me up, and then Evie AI helped me write the response to her to build a relationship. Now, if I want, I can then send her a demonstration video. Um, I can, I can talk to her. Have you seen the new assistant that we built for LinkedIn? I think you would particularly like it. I'm gonna press this. Oh, I'm going to press question mark here.

This is crazy fast.

Yeah. And, and it, this saves a ton of time. It saves a ton of time. It really does. So, okay. Okay. Yeah.

Your tool help in, in finding new staff? I'm in the middle of finding the right candidates and of course I do a lot of browsing, but I think I've been wondering how to automate that.

Well, so this is not an agent. We're not automating anything. What we're doing is we're just saving you time as an assistant. An agent goes and does things for you. That's against LinkedIn's terms and conditions. We're very big fans of Doing things with you. So this assistant will help you do things together with you. So, okay. You know, part of Evvy AI Pro is we educate and we train on how to use other tools as well. So we offer a lot of training and education and support. So we have different options. Um, we have the, the $15 a month option if you prepay annually where you get the basic stuff. And then Pro gives you access to a connections dashboard. It gives you post monitoring, it gives you a viral post library. And it gives you strategy on a regular basis.

Can you demonstrate that viral post library? It sounds really good, but—

Yeah, yeah, yeah. So for example, we have dozens and dozens and dozens and dozens of posts that we give you access to that have absolutely gone viral. So I'm gonna show you, I'll show you an example of something. Let's say, for example, have you heard of Justin Welsh?

Can't say I have.

Yeah. So Justin Welsh, here we go. Justin Welsh is a pretty popular guy on LinkedIn. He teaches people how to use LinkedIn. He has something called the LinkedIn Operating System. So I'm gonna go to marketinginspector.com. Um, so we have this like ability for us to be able to pull people's posts out of LinkedIn with artificial intelligence and be able to tell you what the most viral posts are. And then you can sort and filter all of the person's posts by their likes, comments, and reactions. And so we have a library of influencers that have been sharing stuff and then you can just literally repurpose their posts. So you can see what did the best, what got the most comments and the reactions, pull up those posts directly and then be able to repurpose those posts just like that.

Wow.

Yeah.

And what would be the best way to look for news outside of LinkedIn? Let's say you are connected, to somebody in an organization that you read on another channel that they scored a big job?

I would use Google Alerts for that. Yeah, using Google Alerts, using Google Trends, using tools like that to help you be able to stay top of mind with people, to be able to find that information about particular industries or particular companies is really key. So that's, that's, those are the tools that I would use. For that specifically.

That's, that's, that's the tools I, I use. Yeah, I was, I think I was a pretty early adopter of, of your software and I, I tried it out. So I reached out to, to people that, that were higher and higher in ranks. And I remember that I wrote in a message to the, the, yeah, one of the, the C-suite people of Microsoft in In Great Britain and I got a response within half an hour. So it was pretty cool.

Wow. Yeah. So I can easily save your profile into a list. So whenever you find someone that's interesting, you save them into a list. And then I could also search for you on Instagram, Facebook, LinkedIn, Twitter, YouTube. So I would do research on each person. So for example, I'm gonna search for you on YouTube and Google. And so it opens up a search for you on YouTube. You see, this is you here. I'm finding all your stuff here.

Yeah.

Um, and then I can go start doing research on you. I can also do research on Google like that. I just did Google research on you right from your LinkedIn profile. So that's all built into Evvy AI. Uh, and then if I wanna see all your recent posts, I just click on see recent activities and it'll show me all of your recent posts. And then I can go ahead. I see you haven't posted in a while, so maybe you need to get back on the bandwagon and start using Evvy AI more often to help you write the posts. But we'll definitely, um, write the post for you in a way that has a hook, main points, call to action, and hashtags. And you get unlimited posts with Evie AI. So you could write as many posts as you want. And you can see what an impressive lineup. The collaboration has said, oh, I'm looking forward to seeing how the next edition unfolds. And you see the way Tammy was able to, uh, leave comments on your posts just like that. Yeah. Um, and, and there's a lot of different, and there's a lot of different things that you can do when it comes to being successful.

Yeah.

online. And you can see people are just reaching out to Tammy left and right because the reason why people are reaching out to Tammy is because Tammy's leaving comments.

Yeah.

So her connections are growing rapidly as a result of just literally being active on LinkedIn and building relationships with people and getting to know people just like that. And that's really the idea. The idea is, you know, not, not overdoing it, but building those relationships, getting to know people, seeing who looked at your profile. So for example, You know, people looked at my profile over here, like Raquel S. from For Art Partners. I can click on Raquel's profile just like that. I can send Raquel a, um, a note when connecting just like that. And I can say, thanks for looking at my profile. So I can, I can remove this if I want. And I can say, thank you so much for checking out my profile. Let's connect on LinkedIn and get to know each other.

Yeah.

I could hit generate and it'll kind of generate it off that. Okay, and I press send.

How important do you think it is to really define your domain, your, where you want to be a thought leader in? Because I think it makes sense to really sit down and see, okay, what is it that I want to portray to the world?

100%. So as part of our We have something called Pro. So our Pro version of Evvy AI gives you access to something called a persona discovery framework where you fill in information about your industry, your expertise, what you feel has the most potential, what communities you're part of, what niches you feel, your demographics, your psychographics, your geographic area, all this information, centers of influence. And when you hit analyze target market, what we do is we take all this information and we look up in many, many different databases to try to find all the best things that you can talk about as a thought leader to this particular audience and ways that we can learn a lot about this audience. And usually takes about 20 to 30 seconds and we'll produce for you a pretty robust report that will break down for you information that will help you be able to Properly identify your target market opportunities, your unique value proposition to that target market, your competitive advantage, the market size estimates, your growth potential, the competition level, the area to barrier entry, uh, persona information, like your detailed persona information broken down, the pain points and needs, decision-making factors, buying behavior, search filters to use, message to send as a note to this particular target market. Your networking strategy, key relationships to build, event participation plan, content focus areas, breaking you down what specifically you should be talking about, partnership opportunities, your networking approach, your value proposition for referrers, your center of influence search filters to find the best centers of influence that refer you to your target market up here. And then of course, 30-day networking goals, community engagement strategy, relationship building tactics. Progress tracking metrics, an implementation plan, and so much more. So we kind of build all this out for you in just literally a few seconds, but it would take you about 30 minutes to fill out the form.

Yeah. Now this, do you think it's accurate all around the world or do you think it's biased for—

Yeah, this is very accurate. It is very accurate. It is very accurate because the data that we're getting is global data. It's not like local data, but of course the more information you give it, the more it's going to be able to produce better results. And of course it's not gonna be perfect. So you can try this a few times with Evvy AI Pro. You get unlimited access to the discovery framework. And we have several other frameworks that people find super valuable, like how to create a business plan. We'll create a whole business plan for you and a LinkedIn plan.

Yeah.

We'll create for you, um, like niche content matrix. We'll pull all the pains, goals, dreams, and fears of your ideal clients, and we'll turn it into an entire content matrix for you in just seconds. So if you wanna come up with your perfect pitch and you need the perfect messaging, we have something called the Evvy AI Pro Perfect Pitch Framework. So when you sign up to Evvy AI Pro, you put in the title. So let's say recruiter, and then you put in their pains, their goals, the dreams, the fears, and you press submit framework. And then it takes about 30 seconds, does a ton of research and produces a ton, a ton of information for ideas for the things that you want to be able to. to produce. And whether it's content, whether it's information, whether it's, you know, like just an enormous amount of ideas. So it gives you all their pains, their goals, their dreams, their fears, all the metrics, you know? So you wanna take the—

Wow.

The goals and assign metrics to those goals and a timeline for those goals so that you can actually have a value proposition that has a metric and a timeline associated with the value proposition. Then we create 3 options for your perfect pitch. We help sales trainers with client acquisition strategies to achieve unlimited clients and referrals while avoiding their pain. So whatever the pain is.

Yeah.

So we identify the best pains and then we create achievement focus, pain elimination focus, or transformation focus. And we give you 3 different pitches. Then we give you a content matrix, which includes dreams, goals, fears, and pains, like we break them all down and all these are topics. Every one of these little boxes here is another topic that you can build off posts on Evy.ai with those topics. And then we give you content categories and then so much more. So the, yeah, and then we can kind of keep going on and on with this type of stuff. So these—

This does the heavy lifting, yeah.

This really does the heavy lifting from a strategic standpoint. So there are really 3 things that we provide to you. Number one is we provide the strategy for you. Number 2 is we provide the content for you. And number 3 is we provide the network. So between the strategy, the content, and the network, that's how we help clients be able to get $100,000 in profit in the next year.

Yeah. Okay. I can easily see that happening. So what, what, what, what started this idea to create this, this company?

I've trained over 1,000 people on how to use LinkedIn. Yeah. And through me training people on how to use LinkedIn since the pandemic, What I noticed is that people don't have the ability to actually execute the work themselves. They need an assistant. And what I found is a lot of people, they don't have the $2,000 or $3,000 a month to hire an assistant. So what we did was we built an assistant that can cost you less than $1,000 a year.

Yeah, but you, you do have to put in some time. I think it has to find a way in your, your daily agenda.

You still have to talk to your assistant every day. Your assistant doesn't just go and do it for you. That's an agent, that's an agency.

So we do have an agency, we can do it all for you.

And we'll charge you a couple dollars per week and we'll assign a person who's an agent that will do it for you. But an assistant is there for you to meet with them constantly. My assistant doesn't do things just alone, go doing things. I, she talks to me all day and we go back and forth and she helps me. I say, okay, Jen, remind this person and send this and do this and do the other thing. And then she's like, should I send this? I say, no, no, no, no, don't send that. Change it to this. Right? That's how you work with an assistant. So we are not an agent. We are an assistant and we assist you with strategy.

Mm-hmm.

With content and with network. Yeah.

Okay, nice. So maybe I can always ask, but maybe you have a nice code or something for people to try it?

Yeah, we definitely have the ability for anyone to try it with no credit card required. So you can just sign up, try it. All EO members can try it for free. And if you like it, you can upgrade. We have a special deal. We offer 50% off the annual. So if you guys sign up to annual, and right now, if you sign up before the end of the year, I don't know when you're gonna see this, we have something called a holiday deal.

Yeah.

Where we're offering $20,000 worth of training, worth of software, and worth of data with Evvy AI Pro. Plus we're throwing in all the frameworks that I showed you, which are not even advertised. And so you're gonna get the frameworks, you're gonna get the Inc. 5000 list, you're gonna get access to a CRM with social posting and many, many, many other features like, you know, recurring posts and evergreen posts and library of content and so many other things and strategy and We'll give you $20,000 worth of courses and trainings and Sales Navigator training and 52 different hacks on how to use LinkedIn. And we'll meet with you every month for 2 hours to help you with strategy. So we have, that's called the holiday deal for Evvy AI Pro. So that's a limited time only. So not only will we give you 50% off the year for the subscription, we'll also throw in $20,000 worth of bonuses. So if you're interested in the holiday deal, just hit me up. Or email hello@eviai.com and say, I'm interested in the holiday deal for Evie AI Pro. Write that you heard us in this podcast, and we'll make sure to get you that deal even after it expires. For a limited time only. For a limited time only.

I know, I know. Oh, thank you. I think a lot of people will hit pause once in a while to go back because this was really brief. But you did show that it is actually A very simple to use tool. So it is find your voice and get active in posting.

Posting, engaging, and messaging is what helped me be able to generate millions of dollars in revenue in my businesses over the past couple of years. And now I have clients in 37 countries around the world, and it all came from LinkedIn. So all of my clients, literally every single client I have came as a result of me being active on LinkedIn, networking, building relationships, I get on 1,000 conversations a year. 1,000. That's 5 a day, 20 a week, 80 a month, 1,000 a year. If you get on 1,000 conversations a year, you're gonna get results in your business. Yeah.

Yeah. Okay. Well, on that bombshell, thank you very much for your time. I really enjoyed it. If you haven't seen it, please look up Joe's profile. He has amazing content too. Really with practical tips, uh, how to sound like a robot. I really love that one.

Thank you. And you could always, you could always join our Skool community if you go to skool.com/eviai. You can join our community for free and check out all our tips there as well.

Thank you.

All right, thank you very much, everybody. We'll see you soon. Bye.

Thank you. Bye-bye.