Joe Apfelbaum, CEO of Ajax Union, shows how to use AI on LinkedIn to automate comments, personalized connection requests, and content creation. He walks through real examples using pre-built personas and demonstrates how to reach LinkedIn's billion-plus users by building up to 30,000 connections.
Joe Apfelbaum, CEO of Ajax Union and founder of Evvy AI. I'm really excited to show you how to leverage artificial intelligence to grow your business. So the first thing I want to do is share my screen, but I want to ask you a question. Where in the world are you dialing in from? If you're watching this live or you're watching the replay, leave a comment on this LinkedIn Live and let me know where in the world you're dialing in from. And if you're on YouTube or Facebook watching this live, Go to my LinkedIn page. Just go to joelinkedin.com or look me up on your mobile phone and just pull this up so that you can engage on LinkedIn as well. And if you see that repost button, make sure that you hit repost. First thing I want to let you know is that LinkedIn is the world's largest professional social network. There are over a billion people on LinkedIn right now. And I want you to know that if you start adding connections on LinkedIn, You can add up to 30,000 connections. And the benefit of adding connections on LinkedIn versus Instagram, TikTok, and Twitter and other platforms is that on LinkedIn, every connection becomes a follower. So if you want 30,000 followers, add 30,000 LinkedIn connections. I'm gonna log into LinkedIn right now and show you exactly how I add connections on LinkedIn using artificial intelligence. But more importantly, what I want you to know is that you can use AI to do many things on LinkedIn. You can write posts, you can generate ideas, you can leave comments. There are many things you can do, but if you wanna succeed, you gotta take the first step, get out of your comfort zone and start taking action because fear's gonna stop you from taking action. You wanna have courage. Courage means taking action in spite of fear. Did you know that most people on LinkedIn are afraid to post because they don't wanna be judged? Remember this, the opinions of other people are none of your business, and if you use AI to assist you with this, It's really gonna be a game changer for you. So let's log into LinkedIn right now. I'm gonna share my screen in just a moment, but I'm curious to know where in the world are you dialing in from right now? Let's share my screen. All right, let's rock and roll. So step number 1 is make sure that you leave a comment. Step number 2 is make sure that you hit reshare and you like this post. Okay? So I put myself side by side so you could see what I'm doing. So Sarah Rose just posted here on LinkedIn. I'm gonna click on comment and I'm gonna use AI to generate a quote. So I developed many personas, and if you guys want my personas, just write personas in the chat and I'll be happy to send you a link to all my 10 personas that I have. So what this is gonna do, it's gonna read her post, read her profile, and generate a quote for me. So I'm gonna go here. It says, Sarah, your insights on illuminating paths forward. And it, it left a nice little quote from Frank D. Roosevelt. Do you see that? So I just left a quote. I didn't have to write up the quote or look up the quote. It just wrote the quote just like that. All right, Nat Berman. Nat Berman. I'm also gonna drop a quote for Nat Berman. Again, I just, uh, hit generate. It reads his post and boom, it left a Mark Twain quote, which I love. Okay, I'm gonna tag him. I'm gonna tag him right here. Instead, I'm gonna do, uh, Your, your reflection. Okay. Just added my own little 2 cents there. I'm gonna press post this way. He doesn't think it's AI because, you know, you don't need people knowing that you're using artificial intelligence just because you're using it, because some people are allergic to it. You get what I'm saying? So sometimes you don't have to share that you used AI to help you draft something, just like you don't tell people that you had your assistant to help you write the email that you sent them, your human assistant. So look at this, Evvy AI just said we're gonna have a, oh, look at this, we're having an event on May 3rd. So I'm gonna hit repost. I'm gonna hit repost and I'm gonna repost this event. And over here I'm going to actually leave a demonstration video. So I'm gonna have the AI write a dem— a link to the demonstration video. Now I don't have to write the link 'cause I trained the AI on where the link is and how to be able to tie the link into the concept of the post. Absolutely thrilled, enthusiasm at Evvii AI. We're so passionate about this. Here's a link to the demonstration video. Do you see the way I am using artificial intelligence to promote my business and do this type of stuff? Now, if I want to expand myself, expand my connections, what I'll do is I'll just go to somebody over here, for example, Heck. Heck. I'm going to click on Heck's profile just like this. You see, I just clicked on Heck's profile. And what I'm going to do is I'm going to click on the— oh, I see that me and Heck are already connected, so I don't need to connect with him. I'll find someone I'm not quite connected to yet. I'm going to click show more results. I'm going to click on the person that gave the love icon, like Matt Doan. Okay. I see Matt Doan gave it a love icon. He's based in Baltimore and he has a podcast, which would be great for me to connect with him. So I'm going to click on the 3 dots. And I'm going to look for that connect button, which is missing here for some reason. Connect if you know each other. Okay, so let me make this bigger here. I'm gonna hit refresh. For some reason it's not showing up, the connect button. Oh, now the connect button shows up. So I just hit connect. I press add note. I have Evie AI write me a note. In this case, I'm gonna click on this here. I'm gonna press generate and it's gonna write a note For LinkedIn. Now, if you guys are impressed by this LinkedIn Live, let me know that you like it in the chat. Introduce yourself, let the world know who you are. And also let me know if you want to be able to check out our community. We just started a community, um, about AI for LinkedIn. So let me know in the chat if you want to join the community. Just write community in the AI, in the chat of our LinkedIn Live, and I'll be more than happy. To send you the link to the community. All right, there you have it. This is our little LinkedIn Live that we have going on over here. Now what I'm gonna do is I'm just gonna momentarily just stop sharing my screen here cuz I wanna emphasize something to you. I wanna let you know that the right strategy will save you a decade, and most people are faking it online. Instead of faking it or wasting your time using energy without strategy, learn how to use AI. And you're going to be able to build the right strategy to grow your business. My name is Joe Apfelbaum. I'm really excited about helping you grow your business. So if you enjoyed this, give this a like, leave a comment, and I'll see you on the next one.
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