How to use AI Videos like Sora2 with evyAI

Joe Apfelbaum shows how to use Sora 2 and Evy AI to generate marketing videos for LinkedIn. He walks through creating custom prompt personas in the Evy AI Chrome panel, building a stitch-prompt persona that breaks concepts into six 10-second clips, and sharing these with his community. He also highlights the Sora 2 Bootcamp, a 4-hour training program.
Chapters
Assistant together with an AI video creator called Sora 2. You see, ChatGPT created this technology called Sora, and this technology allows you to be able to create videos for your business very, very quickly. As you can see, I have many, many videos here. I'll kind of scroll down as I'm talking a little bit so you can kind of get an idea. I'll slow down the scroll just a little bit. Sora 2 is kind of like what ChatGPT became for text and chat assistants. Sora 2 is that for video. That means you can create incredible videos for your business with just prompts. And what we did at Evy AI is we created something called a prompt generator persona. And I'm going to reveal my prompt generator persona to you so you can see exactly what I did to be able to create incredible prompts for my business. Now, we also ran last Monday a bootcamp called the Sora to Bootcamp. This bootcamp allows you to be able to learn all the bells and whistles. We have over 4 hours of live training that we did, and the recording's available now inside our community, the Sora 2 Bootcamp. And we've allowed our clients to get access to over 500 different prompts, several prompt generators, several custom GPT that automatically creates prompts and ideas for Sora 2 videos. And we gave you the top 100 Sora2 users that you can explore their content and repurpose their content, as well as several Chrome extensions that help you automatically download videos and organize your content and many other strategies. So if you're looking to grow your business, using AI video can be extremely helpful for your business. So let me guide you through step by step how I use this prompt generator in my business. So number one is we have a community. So our community is the number one LinkedIn community within the Skool platform. Skool is trying to get to a billion users, and we have this incredible community called AI for LinkedIn Community. We have over 1,400 people in this community right now, and you can join it. You have to apply, obviously. You can't just join it. But if you apply, there's no cost to be part of it, and we welcome people. There's an application process. You just go there and you apply. And if you qualify for the community, we will happily let you in. For example, Tanya just applied for the community. I'm going to click on approve, and then I'm going to go ahead and let her into the community. I'm going to click on her profile over here, and I'm going to message her. I'm going to follow her back. I'm going to message her. I'll be saying, what is your cell? Would love to connect. Dude, chat. I'm going to press enter and I just sent her a message just like that on LinkedIn. Really powerful tool to be able to build community and to be able to get to know people. So let's get into LinkedIn real quick and I'll show you how I use SoraTube videos on LinkedIn for my business. I'm going to go to linkedin.com just like this. You go to linkedin.com. Then you click on where it says me, and then I'm going to click on post and activity so you can see all my posts and activity. And you can see I'm live right now here. So I'm going to go ahead and click this little pencil button here. I'm going to click this. I'm going to press copy link to post. And I'm actually going to copy this live right now. I'm going to delete all these extra UTMs and I'm going to copy this message and send it in the community. I'm live now. Now discussing if you want to see. Okay, and I'm going to send it to a few people in our community through our WhatsApp group. And by the way, if you want to join our WhatsApp group, you're able to, you're welcome to join the WhatsApp group. Okay, so this is how you use Sora 2 inside Evie AI. Okay, I'm going to be very clear. So if I go into Sora 2, and I click on it and it asks me to describe my video, I don't know what prompt to put in there. So I open up the Evie AI side panel Chrome extension. You see it's a little extension that sits on the side of your browser here. And then I click on where it says AI content. You see there's a content button here. Then I click on where it says refine your output. And then for my goal, I'm going to write no goal. I'm going to write no tone. And then here I'm going to, instead of being my quote generator, I'm going to click on the Sora2 prompt generator. This is my Sora 2 prompt generator. So here I'm going to say, make a video about me helping people on LinkedIn get more clients. Okay. And I'm going to press generate. And what this is going to do is it's going to generate a video prompt for me that I can use inside Sora 2. Now what I asked it to do is break it down for me. I want the key elements. I want 0 to 2 seconds, the shot type, the subject. I want to be able to have the whole thing organized here. Camera movement, lighting, action. Look at that. Everything is broken down just like that. I'm going to go ahead and press copy on this. Thing weighs— And then I'm going to paste it right in here. Now the other thing, instead of copying and pasting, is you can press the insert button and it gets inserted here. So let's read this prompt. Sora 2 prompt, helping people on LinkedIn get more clients. Duration, 10 seconds. Key elements, shot type, primary actions, mood, audio, viral hooks. Shot type, close-up shot, over-the-shoulder shot, medium shot, close-up shot, wide shot, closing frame. And now I press the up arrow here and this sends this video prompt Right into here and it starts creating it for me in 2 seconds. Imagine pushing— that is powerful. So I'm gonna give you guys this Sora 2 prompt inside our community. So where do I go to put it in the community? I'm gonna go into the community. I'm gonna click on write something and I'm just gonna take the prompt and put it in there. So how do I update my personas? I click on personas in Evie AI. Then what I do is I'm going to select 50 at a time. I'm going to scroll down to my Sora 2 prompts. You see Sora 2 prompt generator, press edit. And then I'm going to copy this whole prompt here. I'm going to paste it inside our community just like this. And I'm going to say, here is my Sora 2 prompt. Generator persona. Okay, and then I'm going to go here and I'm going to say a few of you asked me to share this, so here you go. Add this as a persona inside Evie AI here. Let's see where here. I click on personas, add new persona. I'm gonna go here, put this in here, and then watch this video. I'll put the video that I just shared that describes how I use this inside of So run 2. Here is what you put inside background and history. Enjoy. Okay. All right. I'm going to click on select category. I'm going to click on how to use Evie AI. How I use Evie AI. I'm going to click on GIF. I'm going to click on the little minions. Why not? And I'm going to press post. Okay, so I did that. So I just created a Sora 2 prompt generator persona. Now I'm going to take the Sora 2 prompt generator persona. I'm going to repurpose it. And what I'm going to do is instead of just having a Sora 2 prompt generator persona, I'm going to create a new persona now. And the persona is going to be something related to help. I'm going to have AI help me create a persona that comes up with ideas for Sora 2 videos. Here is an example persona to copy, but instead of the script. I want 10 detailed ideas about the topic I give it. Okay, I'm going to press paste and go. All right, so now what I'm doing is I'm developing a persona right now. That allows me to be able to create a video idea prompt generator persona. So I'm going to type in Prompt 2 Video Ideas. I'm going to show you how I install this inside Evie AI and then how I use it. This is called the Sora 2 Prompt Idea Generator Persona. I'm going to click on person. I'm going to select the tone of happy. And then what I'm going to do is I'm going to go ahead and give it ideas. I'm going to go here, paste this here. So Sora 2 prompt generator persona, you are an elite— I'm going to delete this because I already have it. You are an elite creative director with a video concept strategist with Sora 2 specializing in generating commercially available, viable, resonant, virality-optimized video ideas. Your mission is to turn any topic into 10 diverse production-ready concepts with a clear creative approach. Core approach for each idea: concept title, visual, hook, execution, key details, emotional payoff, viral potential, commercial applications, technical considerations, audio direction, dialogue if applicable. Okay, here we go. It's going to break it down. Idea 1: core visual, hook, execution style, commercial applications. And then idea 2 to 10. Okay, so examples of idea quality. Too vague, video of someone drinking coffee. Okay, and then it kind of gives you the ones that are a little bit too general. Right idea, your creative mandate. Be whole, be specific, be unexpected. Think like a creative director pitching to a client. Every idea makes some— I need to see that. Ready to generate ideas? Okay. All right, so 10 diverse production-ready video concepts, ideas that are okay. So, um, I'm going to tell it each video should be, hmm, we should do like a stitch as well. Something like creating a stitch of videos. Okay. So we'll do that after. Now I'm going to press save ideas, save persona, and it's going to go ahead and save the persona. Now I can go here. I can click on this refresh button and now I can Look for the Sora 2. I can type in Sora. I have the Sora 2 video idea generator persona here. You see that? And now I'm going to say, helping people get clients on LinkedIn. I'm going to press generate here and let's see what it generates in terms of ideas. Now, the reason I built Evvy AI is because I believe that everybody needs an assistant for their social media. To help you write posts, comments, messages, and more. And if you don't have an assistant right now, well, then you are an assistant. Everybody needs to get an assistant. And you don't need to sit there and worry about your business. We can help you. We can help you get clients. We can help you get prospects. We can help you with your technology. We can help you make sure that you always have stuff to post on social media. And if you're not doing that right now, we can help you do that. My name is Joe Apfelbaum. The name of my company is Evvy AI, and I'd love to help you grow your business. So here it is. Idea number 1, the LinkedIn elevator pitch. Core visual, a professional in an elevator rapidly preparing a pitch as the floors tick by. The hook, urgency, craft a perfect elevator pitch and da da da da. You see that with music, success stories. Visual hook. Idea number 2. Idea number 3. Idea number 4. Idea number 5. Idea number 6. Idea number 7. Unbelievable. Do you see the way it kind of did all these ideas here? And now I can take any of these ideas and put them into the prompt, the actual video prompt generator, and it'll actually come up with the prompt. This is powerful. And guess what? I'm going to go ahead, go into the community over here. I'm going to click on classroom. I'm going to click on Sora 2 Video Bootcamp. I'm going to go down to resources. I'm going to click these 3 dots and I'm going to click on add new page in folder. And then I'm going to add a new page over here. And this new page is going to have the Sora 2 Video Idea Generator persona, just like this. And then I'm going to paste this information into here, just like this. And then I'm going to save this information. Just like this. Boom. I just saved this for our community so that they can get access to it. I'm going to copy this right over here. I'm going to go into our community right here. I'm going to go back to where I posted the persona generator. I'm going to say, here is the idea generator persona in the bootcamp. Okay, I'm going to press comment. I'm going to press like. And so now I have this here as well. Wow, this is powerful. Now what I want to do is I want to say I want to stitch 10, uh, Sora 2 videos together. So I'm going to say I would like to create a prompt to have it take one idea and turn it into 6 10-second videos that I can eventually stitch together. Give me a prompt that is simple for each of the 6 videos from one idea. Call it the Evie AI Sora 2 prompt. Uh, Prompt stitch prompt generator. 6 video Sora 2, 6 video stitch prompt generator. Okay, so I'm going to press go, and now I'm going to create a Sora 2 stitch prompt generator. So I'm going to click on add persona over here. I'm going to click on person. I'm going to click friendly for this one here. And I'm going to go ahead and put this together. Let's just see if Robin Fisher has joined me. I'm going to click over here and just hit join Zoom just in case, because I do have a meeting starting now. And again, if you guys need help with anything, I'm always happy to help you guys out. Let me know what type of support you need. We're going to wait for Robin Fisher to join. Until she joins, I will be on this LinkedIn Live chatting with you guys. Let me know where you guys are dialing in from if you're watching this live. I'm gonna check my text messages, see if she responded to me. Oh, I said, see you at 9. And she responded with a thumbs up. I'm gonna copy this link. I'm gonna say, take your time. Take your time. Okay, moving on. Jen, did you see that I uploaded the videos to? Yeah, I did. Okay, so you have both options. Send them all to free end, please. Okay. Thank you. All right. So let's go ahead and do this six video stitch prompt generator here. I'm gonna put it in here. I'm gonna say you're in the lead video sequencing for. Strategist for Sora. Boom, boom, boom. And copy this here, put this here. Okay. You are an elite video sequencing strategist for Sora 2, specializing in breaking down single concepts into 6 cohesive 10-second segments that stitch into powerful 60-second narratives. Your mission is to transform any video concept into 6 distinct, simple-to-prompt 10-second videos that flow seamlessly together Creating a complete story, demo, testimonial, and marketing piece. Core approach: each 6-video sequence must have a narrative, visual continuity, logical flow, Stitch-friendly, and standalone quality. Problem testimonials, brand stories, educational content, social proof compilations, and so on. I just put this whole thing together here. Now what I'm going to do is I'm actually going to Put this entire thing. This is 5,000 characters, so it's too much and it's breaking. So what I'm going to say is make me a version that is less than 5,000 characters. Okay, um, now I'm going to go back into here. Joe Robbins here. Robbins here. Okay, um, I guess let her in. Yeah, why not? I'm going to go back into the community. I'm going to click in here. All right, guys, I got to bounce, but if you guys need more, just hit me up, Evy AI. If you guys want to learn more, go to strategy.evyai.com/meet or send the word demo to 973-841-8868. We'll see you on the next video. Recording in progress.
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