Joe Apfelbaum demonstrates Evvy AI, his platform for automating LinkedIn engagement and writing client-acquisition posts. He shows how to generate comments across different AI models, use a custom engagement dashboard, and craft posts with voice input. His agency Ajax Union is pivoting to become an AI technology installer after 18 years.
I'm going to write a pretty awesome post and I'm going to use artificial intelligence to help me write the post. There are many different ways to use AI to get clients. So the first thing I'm going to do is— Hello, hello, hello. Hope you guys are doing fantastic today. Today is going to be a wonderful day. It's the beginning of 2026. And I just went to an amazing conference. Let me listen to this song that I wrote about the conference. Yeah, yeah, yeah.
Sunrise on the runway, badge check, hotel lobby buzzing like a group text. 400 dreamers in the same room, all these wild ideas about to bloom. Perry on the stage light, leaning, painting 2026 in our skin. Every single slide like a lifeline, you could feel the future in the timeline.
Okay, by the way, this is— I'm using an assistant right over here. You see? Can I point? Oh, look at that, I can point. I'm using this assistant called Evvy AI, and I'm leaving comments on these posts over here on LinkedIn. So that's kind of like what I'm going to do. This is my morning routine where I get up and I leave some comments on people's posts. And the reason I do that is because it helps me be able to be more effective at being successful on LinkedIn when I'm able to leave comments on posts just like this. You see, I just— Created a comment, kind of joined. Now there are different GPTs and each GPT has its benefits, you know, the ups and downs. So for example, GPT-5 Mini might be a little faster than GPT-5.2 because you know how long things take for GPT-5.2 to do what it has to do. In terms of speed, you know, I make an API request, how long does it take for the API to answer me? Each one has a different level of speed of how long it takes for it to reply. And you could— Choose your different, um, your different AIs. If you're using Evie AI Premium, you get access to the OpenAI APIs. And if you're using Evie AI Pro, you also get Claude, Gemini, Grok, and so on. And each one has a different speed at which they create a reply at because they have to kind of do the research. So for example, I'm going to try with Gemini now, and I'm going to leave a comment on Dana's post over here, and we're going to see the that Gemini replies at versus the speed that, um, that I get from OpenAI. You see Gemini was just a tad bit faster, just like that. Um, and then I can kind of also, uh, find out from like Claude how quick Claude is in terms of the response rate with Claude. So if I want to check Claude, I can go, um, and what I'm doing is on my end is I'm running a keyboard shortcut. So Claude was a little bit faster than the rest of them. Um, but it's pretty impressive to be able to leave comments like that. Now I created, a tool that allows me— I'm going to go to strategy.eviai.com/engagement. And this is a tool that has a list of all the different people in my network that I'm able to see what they're up to. And I could just literally click on open next, and it's going to go through each person pretty quickly and just load up all the recent posts. So this is my own profile over here. This is my recent post. Let's see who Oh, who gave me a like over here? Looks like Jen gave me a like. I'm gonna click on these 3 dots here. I'm gonna hit copy link to post, and then I'm gonna go to the URL cleaner. I have something called the URL cleaner, 'cause this gives me a really long URL, so I clean it. And then I copy this URL cleaner, and then I just send it around to people that they can comment on it. I have many different groups where I can kinda drop it. I can drop— so I'm on WhatsApp right now, dropping it in several groups. Letting people know, hey, I have this post that I'm doing right now. And I just dropped it in a bunch of groups. I also have DM groups here. So I can go in here to these DM groups here. And I, like for example, this group over here, I could just send it around just like this. You see, I'm putting it into these groups. Let's see what else we have going on. Yes, and then I have all these people that message me that I wanna kinda get back to them. Like, congrats on your 18-year anniversary at Ajax Union. Congrats on your 18-year anniversary to Ajax Union. Zachary Mitchell said 100%. I'm going to say I'm live now. Okay. So that's that. Richard said congrats. I'm going to say thanks, Richard. What I need to do is I need to create an 18-year anniversary post for Ajax Union. So I'm going to do that. I'm going to create a post about this. Thanks, Sherry. George. Thanks, George. Tom. Thanks. Jen. Thanks, Jen. Thank you. Congratulations on your work anniversary. Thanks, Greg. Congrats on your anniversary. Hey, Virginia. It's nice. Nice to hear from you. How are you? Okay, let's just see what happens. Thanks. Thanks. Thanks. Thanks. Thanks. Thanks. I am going to give him a smiley face. I'm live now. Okay, I'm going to go here. I'm going to say thanks. Thanks. This guy's making an intro to me. I'm going to tell him that I'm live. I'm going to say thanks. Thanks. Thanks. Thanks. Thanks. Okay. So now what I'm gonna do is I'm gonna come up. So what I want to do is in honor of itching my ear, I'm gonna write. I'm gonna write a pretty a pretty awesome post now, and I'm gonna use artificial intelligence to help me write the post. So there are many different ways to use AI to get clients. So the first thing I'm gonna do is I'm going to talk to the AI. So here on the bottom, I have a little microphone inside Evie AI, and I can talk to it. And I could say something like. Digital marketing agencies are dying faster than you can imagine. Okay, so this is my hook. Digital marketing agencies are dying faster than you can imagine. Okay, so now I'm gonna say something like, but we are actually gonna be having our best year ever. Okay, so digital marketing agencies are dying faster than you can imagine, but we're gonna be having our best year ever. Why? And we're gonna say, because we're celebrating our 18th year anniversary. Now I'm going to delete this part over here because we're selling you AI and we, and we are making a major pivot. We are making a major pivot. We no longer do marketing. Okay. I'm going to say we no longer do marketing. What? You heard me. That marketing is being done with AI. Anyone that tells you that they are smarter than artificial intelligence and a better marketer than artificial intelligence. They're simply lying to you. They are simply lying to you. Okay. Anyone that tells you that they're smarter than artificial intelligence and a better marketer than— they're simply lying to you. AI is a better designer. AI is a better copywriter. AI is a better strategist. AI is a better project manager. AI is a better thinking partner. AI is better, better. Ads manager. AI is a better QA. Is better QA specialist. AI is a better developer. AI is a better. What else do we need? We need a designer, a copywriter, a strategist, a project manager, a thinking partner, thinking brainstorming partner, ads manager, QA researcher. I mean, all 75 roles that I hired for. Over the past 18 years since I started Ajax Union— since I started Ajax, are basically over, done, finished. But instead of closing my doors, I decided that we are now installers of technology instead of marketing experts. This was the biggest insight I got from spending 27 hours with Perry Belcher, the founder of Digital Marketer. The founder of Digital Marketer. I personally suggest you tell every single person that you know. You know, that owns an agency, agent, to stop and think what will happen over the next 3 years. However smart AI is now, it's going to 10x, and if you don't create a new job for yourself, you will be—
Gone.
On the sidelines, watching it happen. Okay. So digital marketing agencies are dying faster than you can imagine. But what we're actually— but we're actually going to be having our best year ever. Why? Because we're making a major pivot. We're no longer doing marketing. What? You heard me. Marketing is being done with AI. Want to make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster, Than ever. Click the link and start building smarter relationships today.
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