Jasmin Alić breaks down three rules for LinkedIn posts that actually work: the 3-line preview rule to hook readers, signposting to guide them through your point, and a TED Talk moment that lands and sticks.
Today I'm gonna talk about something I'm very passionate about, which is creating content on LinkedIn. Today's topic is psychology, and I feel like it is one of those things that's super duper underrated on LinkedIn cuz everyone is so focused on the algorithm. Everyone goes super deep into the topic of sales psychology, human behavior, the most overlooked thing on LinkedIn. Let me show you why. Because on LinkedIn, you can check this anywhere you want on mobile, on desktop, on tablet. Check this anywhere you want. The post preview on LinkedIn is only 3 lines long. Signposting is been around for hundreds of years. It comes from academia, actually. And I did it immediately in my hook. By the way, you don't need to do this in your hook. You can do this anywhere in the post. You don't just do it once, you can do it 5 times in a post. Remember all 3, please. Number 1, the 3-line rule. Number 2, use signposting. And number 3, the TED Talk moment. Thank you, everyone. Guys, let me know if you guys want more, and I'll arrange it for myself to volunteer time to spend with Yasmin to help him. Thank you so much for doing this. That was so sweet
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