Last LinkedIn Live 2023 with Joe Apfelbaum // evyAI.com Tutorial

Go live now. I'm so excited. This is the last LinkedIn Live of 2023. I'm gonna go back after this and I'm gonna count how many times I went live. But I want you to realize that every single time I went live, I was able to create content, posts, clips, videos, information out of those lives. That's why in 2024, I'm going to go live 244 times. So I'm going to build an arsenal of additional new relevant content based on my goals for 2024. So I want to encourage you to start using this amazing feature on LinkedIn Live because with artificial intelligence, you don't have to plan out your videos. You can literally go live, say what you need to say, connect with your audience, add value, and then later you can create a tremendous amount of curated content from these lives. Last year was all about using my newsletter as a tool to be able to grow my audience and to be able to connect with my existing audience. This coming year is going to be all about LinkedIn Live. Now, LinkedIn Live has been around for a while, but I never really had the opportunity to be able to take those lives and turn them into lots of pieces of content the way that I have now. Because artificial intelligence has gotten really, really smart, which allows me to take videos and auto-edit them and take content and transcribe it and automatically take it and put it into curated articles in my voice. Because this is me speaking, this is not artificial intelligence, this is like the real me. And then I can take the real me, train AI on who I am with all the different lives, and then turn that into great pieces of content. Then I can then disseminate not just on LinkedIn, but also on TikTok, on Twitter, on Instagram, on Facebook, on YouTube Shorts, and in many other places. So if you're not leveraging this amazing platform, then start leveraging it. Check out my ambiance today. Check it out. Where in the world are you dialing in from? Curious to know. Today I'm in Paris, France, and as you can see, les Français. I have this Cute little phone here. I don't know if you've ever seen a phone like this, but this phone is actually pretty magical. Have you ever experienced a phone like that? I think it's pretty cool. But I really like this room here. This room is very inspiring for me. Just sitting in this room, almost like I have my own little living room over here where I can sit down and talk to you. So 2024. I hope that you set your goals for 2024. I did a lot of thinking about my goals and the things that I want to achieve this coming year, and I have 3 companies. Number one, I have Ajax Union, a digital marketing agency, and this year is all about focusing on a specific niche called HVAC. So we built a new website, smarthvacstrategy.com, We added new plans for the HVAC companies, and then under that we added an interview video where I interviewed CEO of a company that built his HVAC company from zero to $200 million in revenue and then sold his company. I'm going to use that as a lead magnet, so I'm going to get 1,000 HVAC CEOs to watch that interview, and a percentage of those will turn into qualified leads, and a percentage of those will turn into accounts, and that's how I'm going to build my first dozen to 2 dozen clients in the HVAC industry and support them and help them be able to grow their business, turn those into case studies, and then keep growing the business from there in that specific vertical, in that specific industry. The second business is called Evergreen Networking. So we have 2 different offerings. We have the AI offering where we teach people how to use artificial intelligence, and then we have the LinkedIn offering where we teach people how to use LinkedIn. Specifically with AI, we have the AI Business Development Circle and the AI course. Those are 2 separate products. They support each other. We have over 1,000 people that have taken the AI course, and we have a few dozen people that are part of the AI Business Development Circle that are coming in once a month in our mastermind group to learn how to use AI in 2024 and beyond to be able to do business development with artificial intelligence. So we're going to be adding more people to that. And then finally, we have the Evvy AI business. The Evvy AI business is a LinkedIn software that allows you to be able to use artificial intelligence on LinkedIn. It's been really tremendous, the features that we've been able to add this year. Like for example, if you want to be able to save 20 or 30 profiles of LinkedIn connections that are regularly posting that you wanna be top of mind with, you can save those profiles to particular lists and then go and comment strategically on their posts. And when you're commenting, you can comment using your voice. So artificial intelligence has really changed the game in terms of your ability to leave comments. It used to be that it would take a minute, 2 minutes, 3 minutes to leave a comment. Now it just takes a few seconds for you to draft a comment and then edit it and then post it in your voice. Very, very powerful. You can also write posts in your voice. So for me to write a post, it would take me 5, 10, 15, 20 minutes. Now within 30 seconds, I have a draft of a post. 1 to 2 minutes editing that post and boom, I now have a powerful post that is in my voice formatted specifically to rank well within the guidelines of LinkedIn because we teach people how to use LinkedIn. We have a bootcamp that we do, a Sales Navigator bootcamp teaching people prospecting on LinkedIn that's happening February 7th. And in Evergreen Networking, we also have a full-day LinkedIn training session That's called the LinkedIn Accelerator Program for those of you that don't really have a LinkedIn strategy for 2024. That's happening in March. Really excited about those 2 programs. But the tool, the software that we have is about posting, engaging, and messaging. And there are really 3 things that you want to be doing on LinkedIn on a daily basis. If you plan on networking, if networking is important to your business, the 3 things that you want is exposure, credibility, and getting meetings. Those are the 3 things you want on LinkedIn. And so if you wanna be successful and get that exposure, credibility, and book meetings, then you need to be posting, engaging, and messaging. And you need to be doing it with specific assets, a specific presence, and specific technology. And you cannot do that without a solid strategy. So you have to understand what your plan is, who the people are, and what problem you solve for them, and what is your promise that will help you solve that problem. So I'm here to support you along the way. If you need support, just hit me up. Let me know that you need support. If you wanna learn about our AI Mastermind, just write AI Mastermind in the chat. If you wanna learn about our Sales Navigator Bootcamp, write Sales Navigator Bootcamp. If you wanna learn about the LinkedIn Accelerator program, just write LinkedIn Accelerator. For Evy AI Premium clients, we're offering a significant discount on the LinkedIn Accelerator program. So let me know if you're an Evy AI client and you want that deal. Happy to share it with you. So that's what's up with me. I wanna learn what's up with you. This morning I was sitting down and thinking to myself, you know what I want to do is I want to write a post with 5 types of posts that every person should be posting in 2024. That's a great idea. What are the 5 types of posts that you should be posting? And I thought to myself, well, for sure you need to have an introduction post. When was the last time you introduced yourself? Go ahead, introduce yourself in the comments right now. I'm going to check to see who's been commenting, if anybody at all has been commenting. And again, my primary reason for doing these LinkedIn Lives is for me to reuse this content later. And so when I share information and I start putting myself out there and I start talking to you, like for example, I just spoke for like 8 minutes, that's going to be turned into a bunch of different clips that I could reuse and reuse and so on. So let me just quickly just share my screen here and start showing you how I interact with LinkedIn. And you'll be able to see exactly what I'm up to here. So I'm going to share my screen. First, I'm going to go to linkedin.com. Hopefully you can see my screen now. Let me see, linkedin.com, share. Okay, so this is what linkedin.com looks like on my screen right now. If I want to see my profile, I just click on my profile over here. As you can see, you can see my recent activity here. I'm going to click on show all posts, and now you can see my recent activity. And then I can see under this video, I can see the information. So I see I have one like. If you're watching this live, go ahead, give it a light bulb or a heart. And then I see Giacomo said good morning. I'm gonna say good morning. Okay, perfect. Okay, so I just replied to his post over here. So one of the things that I do every day is I check my notifications, see what it— see what's going on. So as you can see, I posted this over here. Nice little post that I posted about an hour ago. I didn't get any comments on that. Take a look at this post over here. This is a video of me in front of Shakespeare. People are commenting over here, so I'm going to go ahead and reply to these comments. And the way that I reply to these comments is I use Evvy AI. So I choose my goal, I choose my tone, and then I choose my persona. So I went ahead and I replied to Derek. I said, Shakespeare's wisdom is timeless and the application in our journey for success as we step into 2024. Let's embrace the process together. So you see that? It's very time-consuming to reply to comments, but it's a very necessary thing that every thought leader needs to do. They need to talk with their audience. So in order for me to be able to connect with my target market and keep people commenting on my posts, I have to acknowledge them and leave comments replying to them. So this is a powerful way to be able to do this and stay top of mind with my network and really just reward these people for commenting. You see, when somebody comments and I reward them, I like the posts. You see that? Connect with these people, build a relationship. In this case over here, I'm going to write to be Or not to be. What do you think? Okay, and I'm going to tag him. So you might be asking— let me stop sharing my screen for just a moment. You might be asking me, who are these people that are commenting on my posts? Who's even on LinkedIn? LinkedIn has a billion members, people from all walks of life. The way that LinkedIn is different than Facebook, Instagram, and Twitter is that LinkedIn is a professional social network. That means people are going there to network. Think of it as a 24/7 networking event. Out of the billion people that are on LinkedIn, about 60 million people log in every day for more than 17 minutes a day. The titles of the people are CEO, president, business owner, vice president, executive vice president, people that are decision makers in businesses. LinkedIn has more millionaires than any other platform, and the mindset in the context of LinkedIn revolves around business. Just in Paris alone, there are 500,000 people that are on LinkedIn. Out of the millions of people that live here, 500,000 people of the top CEOs and the top executives, they're on LinkedIn. Why? Because LinkedIn is where they network and they build relationships. And anyone that's successful in business knows that it's about the people, it's about the relationships. That's how you get business done. So if you want to be successful in the coming year, learn how to use LinkedIn. Connect with the right people. I am connected currently to 15,000 CEOs. And I'm connected with thousands of marketing directors, sales directors, and people that are in the position to hire me, to do business with me. And for me, I need to learn how to stay top of mind with them and take the right activities. And you also need to learn how to stay top of mind with all the new technologies that are coming out. Because LinkedIn is all about artificial intelligence now. They're including AI in all the different areas. So if you're not learning how to leverage the AIs, and if you're not using tools like Evy AI, evyai.com, you're going to be left behind. You need to learn how to use these tools to save time, stay top of mind, and make more money. All right, let me share my screen and show you this new feature called contributing articles that we now included on LinkedIn. So if you go to linkedin.com/advice, I'm going to show you this right now. Go to linkedin.com/advice. I don't know if you guys have ever seen this before, but this is extremely powerful to be able to see this. You see where it says explore collaborative articles? Let me change the screen to make it a little bit smaller for you. Okay. See, it says Explore Collaborative Articles on the left here. I'm going to make it a little wider. And then on the right side, it says More to Explore. I'm going to click on Marketing. I don't know what your category is, but I'm going to click on Marketing. And then if you scroll down just a little bit more, if you scroll down just a little bit more, see it says Digital Marketing. I'm going to click on Digital Marketing. See that? And under digital marketing, there's a lot of different options. So maybe I'll do search engine marketing, SEM. See that? I clicked on SEM. Now I'm going to find that there's a lot of articles here that have contributors, but there are many that don't even have any contributors or have very few contributors. So I'm going to go to an article that has very few contributors, for example, this one right over here. And the AI has written a lot of sections here within this article. You see that the AI has tons of sections here, and each one of these sections allow you to be able to contribute. So you see the little purple icon here? I just click on that little purple icon, I hit generate, and it's going to read the article and it's going to give you a suggestion for what you can write here. So I'm going to press insert and I'm going to read it. HubSpot's comprehensive tools creation SEO analytics is integral for the robust SEM strategy. As a marketing expert, I've seen firsthand how aligning SEM with inbound marketing principles can significantly improve lead quality and conversion rates. HubSpot's focus on buyer journey resonates with my approach of ethical hacking, leveraging systems to maximize efficiency and results. By utilizing HubSpot, businesses can craft targeted campaigns that resonate with their audience, driving both customer acquisition and retention. The key is to have the right strategy on hand and to use the right people to support you. Okay, at Ajax Union, we are HubSpot certified. Reach out if you want support. Okay. I just added a little my 2 cents over there. As you can see, I'm still within the 750 characters that they give me. You see that it says 733 out of 750, and I just posted a comment here. And what this will do for me is it'll give me a badge. So let me go on linkedin.com real quick, and I will show you where the badge is in case you're wondering. I will show you where the badge is. Now, you might be wondering, Joe, where's that badge that you're talking about? That amazing badge? Okay, so if you go to linkedin.com and you click on my profile, you see, you just click on my face. Let me just take— let me show you my whole screen real quick. Let me show you my whole screen. Let me change the view here to full screen. All right, hopefully you can see my whole screen now. You see this little badge here? It says Top Digital Marketing Voice under my name right there. You see it? That right there is a powerful way for you to stay top of mind with people and a powerful way for you to show your credibility. So posting and then contributing to those articles will help you be able to get more credibility. So just drop 3 a day, 3 of those a day. Go to linkedin.com/advice and just drop 3 of them a day and see how quickly you can get one of those badges. Really, really powerful. All right, well, I gotta go now. Thank you so much for attending this amazing session. I appreciate