LinkedIn Authority Blueprint

So people have been asking me, Joe, what's the LinkedIn Authority Blueprint all about? So this blueprint that we created is teaching people how to go from a lurker to an influencer. And we have a 3-step process, strategy, assets, and promotion. And we're doing a webinar about it. If you want to learn more about the webinar about how you can go from a lurker to an influencer, go to ajaxunion.com/blueprintwebinar. There's one happening today at 1:30, but if you miss that one, no problem. You can come to the next one. that we're doing. So let me teach you the very basics from the bottom to the top in just a minute. And if you want to learn more about how to actually do this, this is where you are. So some people are all the way on the bottom. They're totally afraid of technology. They're a technophobe. They are feeling fearful. They're feeling lost. They're feeling tired. Often they're in debt and they don't even know that lead gen is important. What they actually need is coaching. They need to learn the basics with some courses and get a coach. I might do some free coaching and free courses on LinkedIn 101, just the basics, how to navigate LinkedIn, like how to upload a photo, how to do your headlines. But this is not who this is for. This is more for either the lurker or the dabbler. So the lurker is the person who knows how to use technology, but they're not sure what to post. They're not sure how to engage with people on technology. They don't want to make a mistake. And so they're unsure, they're a little frustrated, but they are hopeful because at least they know how to use the system and they're somewhat existing there, they're just watching everything and they're not really taking part. So in their business, they're actually surviving. So they're making it, but they're barely making it. And they're barely marketing their business. What they need to succeed is actually strategy. They need to get a marketing strategy, they need to get a target market and the right message with a written plan. That's what the lurker needs to go and become an influencer. And then the level above that is the dabbler. They actually know how to use technology and they actually are posting there every once in a while, They're actually just missing something that they feel like they're missing something. Maybe they're procrastinating a little bit and they are getting by, but they know they're missing out. They know that they could be getting so much more. What they're missing is actually a library of assets. And so what they need to succeed is to create a library of content and a schedule to automate marketing. So they're not just dabbling, they're doing. And then the influencer, they're in control, they're confident, they're ready for growth. And they're thriving. And what they want to do, their key to success is to monetize, to find better ways to monetize the influencer status. So if you want to learn more about our webinar, how to go from being a lurker to an influencer, the strategy, the assets, and the promotion, which includes goals, target message, posts, articles, and media, and the schedule, the way to post, and the reporting, go to www.ajaxunion.com/blueprintwebinar. And we're going to do this webinar for you, and you're going to learn exactly the step-by-step process. Hope to see you there. Once again, my name is Joe Apfelbaum. I'll speak to you guys soon.