Joe Apfelbaum walks through the LinkedIn Authority Blueprint, a two-week service that delivers an optimized profile, 90-day content calendar, asset library, and pre-written posts with graphics. It includes a strategy session, Sales Navigator prospecting setup, and DM templates to help companies build LinkedIn presence and reach specific targets like CTOs at mid-size public companies.
Chapters
Ajax Union, and we built something called the LinkedIn Authority Blueprint so that we can help more companies be able to leverage LinkedIn. LinkedIn has a billion users right now, and in this blueprint, I walk through the step-by-step process that helps people be able to get results from LinkedIn. Now, this is not execution. This is a strategy with assets and a clear plan for what needs to be done in order for you to be able to be successful with LinkedIn. Once you have this strategy, you need to then create prospecting briefs and you need to do prospecting on LinkedIn and networking and marketing. But this is kind of like us understanding who you are and how we can possibly help you. So you first fill out a comprehensive questionnaire about your business, your goals, your ideal clients, and— That gives us a clear indication of who you are, who you help, how you help them, what is your competitive advantage, who are your competitors, and a little bit of information about you. So this way we can do our strategy session and brainstorming workshop with you over the phone, and then transcribe that and give it to artificial intelligence to help us make sense out of who you are. Our team will then take all that information, take copious notes by hand, and then what we'll do is we'll optimize your LinkedIn profiles with all the bells and whistles to make you stand out. We'll create a content calendar with 90 days worth of ideas. We'll build out an asset library so that you can store all your marketing assets in one place. We'll export your connections and put it into a dashboard so you can review all your connections off LinkedIn so you can recognize, strategize, and prioritize those connections. And also we can enrich those connections off that dashboard if you choose to do so in the future. We can also create direct messaging scripts and templates. So that you always know what to say to people and the different scenarios of when you should be messaging people in those DM campaigns. We'll create a networking one-sheet in Canva that can be edited and can be saved as a PDF and posted on your LinkedIn profile. And we'll create 2 weeks' worth of pre-written content with custom graphics designed in your brand to help you be more successful on LinkedIn. We'll even give you a virtual assistant checklist with best practices And exactly what to do on LinkedIn. So there's really 3 steps for us to help you. There's the questionnaire, there's the strategy session, and then there's a follow-up call, which is a 45-minute call about 2 weeks later. And the whole thing takes approximately 2 weeks for, uh, from when you fill out the questionnaire to when we do our strategy session, to when we do the follow-up and we deliver everything. After that, we can kind of get together and start working on a regular basis, or you can take training and coaching or strategy sessions to help you be able to implement the strategies that we've done. If you'd like to get started, all you got to do is go to ajaxunion.com/blueprint. Here's a bunch of FAQ and information that you can read about our services and how it works. Essentially, if you have a profile, let's say this is your profile and this is what your profile looks like. You're missing a great headline. You're missing information in your about section that will allow people to do business with you. You're missing featured posts. You're missing information in your experience. You're actually not doing all the right activities. Your education isn't really linked with your company, with the school. You may not have the right skills that are pinned in the right place. You may not have the right recent recommendations. All the things that you can do on your profile to help you be able to really stand out, having the right calls to action, having the right elements here that will help you be successful, the right banner that explains who you help and how you help them and really speaks to your brand. These are things that you need to optimize on your profile and we will do it all for you. And then after that, if you decide that you want to say reach out to chief technology officers, we'll go into Sales Navigator and create a campaign that targets the people based on that for you on a regular basis, but we'll already have your blueprint. So we first need to do the blueprint in order for us to start reaching out to these CTOs. You see there's 300 and— 18 CTOs. So maybe you want to only target CTOs from companies that are, say, between 200 and 500 employees. And say you want to target them that they're only in publicly traded companies. So we'll do publicly traded companies, 200 to 500. There's only 3,000 CTOs that fit that specific criteria. Maybe they used to be a CIO, or maybe they used to be a help desk person or something. Or maybe they use a particular technology. All these things can be done right from here. Maybe they recently posted on LinkedIn, so you know that they're active, so we turn that little thing on. Or maybe they recently changed jobs and they have a new job. There's 62 that recently posted on LinkedIn that recently changed jobs that are CTOs of public companies that are between 200 and 500 employees. And boom, here's the full list of the 62 people. And then we can start an outreach campaign to those people to build a relationship with them. And if they have an open profile like this person does right over here, we can then send up to 800 of these InMails per month on your behalf. This is an extremely powerful solution, and we have bots that can do this on your behalf as well. But the first step is getting you a blueprint so we fully understand your business, your competitive advantage, your messaging, who you are, who you help, how you help them, and everything about you. And we're able to get your profile optimized. If you need a connections dashboard, we have something called the, the LinkedIn Connections Dashboard where we'll prepare your first name, your last name, your LinkedIn URL, um, your company name, your position, when you connected with them, and all that will be done for you in a little dashboard like this. So write dashboard if you want to see a live version of the dashboard. You can click on a link and Google search any of these people. And if you want to enrich any of these people, you can just write yes over here, and then we can have an automation automatically go and find their email address, their phone number, and Mm-hmm. Lots of pieces of information about each one of your current connections on LinkedIn. And then we can also create a connection campaign where we're connecting to many more people as well. So if you find this interesting, just write interesting in the chat. I'll send you some more information, or you can go to ajaxunion.com/blueprint. You need to have a strategy in order for you to be successful. We also have a video that you can watch. There's a 5-minute video that we just did here for the LinkedIn Authority Blueprint 2024. You just go here, click play on this video, and then you can easily watch this video. that explains the whole concept of how the blueprint works. Thank you for watching this. If you have any specific questions, put them in the chat below and I'll be more than happy to answer them. Thank you very much for watching this, and I look forward to seeing you on future videos. My name is Joe Apfelbaum and I approve this message. And if you love this shirt, my daughter made this shirt for me. I think it's really cute. It used to be just a plain white polo shirt and she turned it into tie-dye. And I was like, oh my God, this could be a business. You can literally do this for people. Anyway, let me know if you think that would be a business.
