LinkedIn Direct Message Strategies - 168 LinkedIn Live - Joe Apfelbaum

In this video, I'm going to teach you some direct messaging strategies for LinkedIn. First of all, what is direct messaging? Direct messaging is the ability to message people directly on LinkedIn. So if you go to linkedin.com, you see there are people, like for example, you might find people that are liking on your posts. So you want to, you want to direct message those people. How do you, how do you direct message them? What is the strategy behind direct messaging? So you just click on message over here and then you can just start chatting with those people. A little box pops up. But if you take a look at your network, you'll notice that you have a lot of connections. You see, you might have 29,000 connections over here. You know, I have 29,900 connections. The max is 30,000, so I had to remove a connection. So what's the fastest way for you to message people in a way that's That's not annoying, right? The last thing you want to do is just be annoying to people and just message them randomly. You don't want to do that because then people get super annoyed, and when people get super annoyed, that's not great. So my question to you is, do you send direct messages or not? If you don't send direct messages to people, it's a good idea to start sending direct messages on a regular basis because sending direct messages will help you, will help you be able to have more conversations. I believe that the amount of conversations you have will dictate how many sales or conversions you're going to have at any given time. So if you're not having enough conversations on a daily basis, You're seriously going to be missing out on the ability to have conversions. Let me see. Let me click on this here. Okay. So you see this little Evie AI icon here on the bottom right. I'm going to click on it. It says log into Evie AI.

Let's see.

Okay. I logged in. I'm going to close this out here. I'm going to click on this again. I'm going to click on the microphone. Converse— allow mic. Conversations— let me delete this. Conversations equal conversions. And I'm going to press enter. And now as you can see, it says conversations equals conversions. See that? Now I'm going to use another Another tool over here, another person's profile. And then I'm going to go to linkedin.com just to kind of show you when one of— when you're on LinkedIn Live, like for example, I'm on LinkedIn Live right now, it shows up on people's feeds. You see I'm on Tammy's profile here. It shows up on people's feeds. So people can go in there, like for example, Tammy can go in there and she can drop a comment. Just like that. And now she's able to leave a comment on my post because, you know, people, people are just constantly on the feed. There are people that are constantly on the feed. Like for example, Gary Vaynerchuk has 355 comments on this post over here. I'm going to have Tammy Go ahead and let's see, regenerate. I'm gonna hit insert comment. Okay, let's just see what's going on over here. This is fantastic. As you can see, it's loading up right on the feed. It used to be that Okay, so let me give you a quick strategy right now so that you can see a strategy that would work. So if I'm on Tammy's profile, I'm going to go to Tammy's profile, I'm going to click on Connections, Manage My Network, and Connections. She has 6,263 connections. Let's say I want to message all the people that are named Sarah. So I search Sarah here. So these are 2 separate search boxes, but I'm just searching through her connections. As you can see, I have a bunch of Sarahs here. So now what I can do is, I can click on message and I can send a simple message like, Sarah, and I can have Evie AI write it. So it'll just make life easier. I'm gonna open up Evie AI. We are having a posting party on Monday morning. If you'd like to join us, I'm happy to send you a link. Let me know if you are able to join us. These posting parties are pretty amazing. People connect, build relationships, and Support each other's content. And I'm going to press Insert. And all right, Sarah, comma at the end. I'll just fix it right here. Okay, so now I'm going to send a message to all these Sarahs, but I'm going to send the same message. Sarah, we're having a posting party on Monday morning. If you'd like to join us, I'm happy to send you a link. Let me know if you're able to join us. These posting parties are pretty amazing. People relationships and support each other's content. Okay, so now I'm going to send it to a couple of Sarahs here. Now, how long would it take to send out, let's say, 30 direct messages? For most people, having to like sit down and figure out what to say is, is usually really hard. Uh, but if you invite people to things, like in this case I'm inviting her, you know, I just said happy birthday to Sarah. I'm inviting her to this thing here. As you can see, I'm taking a look at the last time she messaged all these Sarahs. It's been a while, but as you can see, in just a few seconds, she's able to message all these people. And now we're not loading. Keep in mind, we're not loading new pages. That's the, that's the danger of LinkedIn. If I had to go to each one of these people's profiles and message them through their profile, that would actually be really problematic because LinkedIn will be like, you're spamming. But right now we're not taking up any resources on LinkedIn. We're simply just going through everyone with the name Sarah. You see that has a Sarah with an H at the end. And we're simply just clicking on the little message box over here and then just putting in something that Evie AI wrote for us. Just like that. You see that? And makes it really, really fast for us to be able to message all these people. Without having to like concern ourselves of being, of loading too many profiles or, you know, having any issues related to LinkedIn. That's really going to be the key. The key is making sure that your account is safe and that you're not overdoing it. So I'll— I recommend sending out at least 10 direct messages every day, but you can do a lot more than 10 if you're taking this approach. Because as you can see, I am sending out many more than 10, just like this. I'm going to go ahead and message a couple more Sarahs here. Let's see how many more we have. Uh, let's see, we got this Sarah, we got that Sarah. So my question to you is, do you send messages to people? So we— so far we sent 22 messages, and you see How long it took to send out these messages. It didn't take very long. We went through basically all the Sarahs. Now we're going to send it out to this one here. We're going to remove this H here because this person doesn't have an H. Sarah Hawk, Sarah Larner. We're going to go through here and just Pick a couple more Sarahs that we missed. See, a lot of these Sarahs we haven't even communicated since 2018. Sarah Waters, I know she's from Google. Oh, this we messaged her today. All right, let's just see what happens. And there was one more here that I missed somewhere here. Maybe not. I messaged this one. Yeah, I messaged. Okay, so it looks like. We sent out 26 messages. Now think about that, like the impact that you can have if you send 10, 15, 20, 30 messages to people that you're connected to. If you have, let's say, the average CEO has 930 connections. If you sent out like 10 messages per day over the course of a 90-day period, you would have messaged every single one of your connections. Think about that. Conversations equals conversions. Write that down if you haven't written it down to really think about the impact that you can have in people's lives. I posted this. Try to squint and look at this photo over here. Tell me what you see.

A dog.

Try to squint. And see whose face you see in here. If you like squint a little bit, close your eyes slightly, close your eyes and then barely open them. Oh my God, crazy. It's crazy what you can see there. Let me go into Sales Navigator and see if anybody responded to Tammy here in Sales Navigator. Okay, epic. Just epic. Look at all these people that are messaging Tammy to invite. Hi Tammy Joy, I'm reaching out because we believe we have common interests. We have this person here, this Deborah, this James, this Caroline. I do— he spoke to my CEO. I do viral video and SEO, and he's a— all right, let's just see. I'm one digesting. I specialize in helping business owners like you amplify growth. Okay, let's just see. I'm gonna say check out www.evi.ai.com. All right, so let me close off Tammy's profile here. If you're watching this live, I want to let you know that there's many, many, many ways to DM people. But in the chat, tell me who is your ideal client right now, and I'll teach you a strategy to be able to DM those people properly. Um, I'll give you another example. If I go into my connections dashboard, if I go into drive.google.com and I just look up my 2024 connections, LinkedIn connections dashboard, I can easily filter. And if you want a dashboard, say I want a dashboard in the chat, we're gonna be building this into Evvy AI to make life easier for everybody. But let's say I wanted to find all the people Let's see, I'm gonna— you know what, let me go into my PivotTable 1. Okay, these are all the first names of all the people that I'm connected to. Let me see if I could zoom in. All right, so here we go, I zoomed in. So I have 537 Davids, 497 Michaels. Let's go down to the ones that I only have 100 of because I think you could— okay, Joel. Let's find all the Joels that I'm connected to. All right, so we're gonna do that. We're going to go find all the Joels. We're going to go to my network, look at the 29,000, find the 99 Joels that I'm connected to by just typing in Joel here. You see that? And if I scroll down, you're going to see all the Joels. I have 99 Joels here. So I just pulled up all 99 Joels. You see that? Now what I'm going to do is I'm going to message every one of these 99 Joels. So how do I do that? I just click on message and I'm going to look just to see what we have here. Joel, long time no speak. I developed an assistant for LinkedIn called Heavy AI. Curious to know if you are open to checking out a video about it. Let me know. Would love for you to learn what I am up to. Okay, Ctrl+A, Ctrl+C. All right, so I'm going to send this to Joel. Now Joel is a person that I know. He's a lawyer. He's a vendor of mine. I've used his services in the past. He'll probably want to respond to this. He saw my last message. You see, the last message I sent him was in January. He had an anniversary, but he hasn't responded to me. So that's a very direct message. I'm going to send a similar message to Joel Klein. I haven't messaged him in a while, so let's just see. He wanted to chat with me a while back. Let's just see what happens. I'm going to send the same message to Joel Freund. I haven't messaged him in some time. Now remember, I have 30— I have close to 30,000 connections, so it's hard for me to message every single person. But taking this approach, I know I can message every single person that has the name Joel. Like, I know I can cover every single person, you know, like this way I can almost guarantee that I go through all of my connections over a period of time. And so this is a great way for anybody to, you know, I call it the first name strategy where you pick somebody with a first name that you're currently connected to. Now you can also take a last name strategy as well. And do the same thing, but this will basically guarantee that you'll go through every single connection of yours because you know everybody's names just like that. So over here I said congrats in April 2023. I've been saying happy birthday, so I've been nurturing this guy for a while. He asked me if we could speak back in 2018. It's been a while. So yeah, that's perfect. You see that? Again, most people are just never messaging their connections in this way. They're never building those relationships. So would you be open to messaging your connections? He said, sure, send. Look at that. Joel, long time no speak. I developed— and look at that, I already got a response from Joel Landau. So I'm gonna just use Evvy AI.

Thank you.

I really appreciate you checking this out. Let me send you the demonstration video now.

Okay.

I don't know what's going on over here. Something is going on. I'm going to control-click on his profile. Right-click, open a new tab. Something is going on with LinkedIn that it doesn't let me— okay, let me just do this again. Okay, I just sent him the demo video, you see? Okay, moving on. So I already got a response. I sent out 9 messages and I already got a response from one of my connections who are interested in seeing the demo video. You see that? That for me is just mind-blowing, mind-blowing that you can do that. All right, let's go back here. Let's search again for Joel. Let's pull up the 99 Joels. Let's see what we're up to. I think we're up to this guy here. Yeah, this Joel right over here. All right, so we're going to keep going. We're going to try to get through all of them, but I'm curious to know, who is your target client? Who is your ideal client? I'm curious to know. Let's see. September 23rd. I want to pay someone to scrape all the information, but I know I have already. Uh, so he wanted the Inc. 5000 list. Oh, I said congrats on making the Inc. 5000 list. Okay. All right. So I told him I had the whole list. Joe, long time no speak. I developed an AI. Okay, good. Moving on.

Joe Stern.

I'm going to send him another message. Joel Brody. All right, let's just see what he said. He sent me his number not too long ago. Now these are people that if it was the middle of the day, I would just pick up the phone and call them. But we're middle of the night right now. It's 8 PM on a Saturday night. And so I'm not going to pick up the phone and start calling people at 8 PM on a Saturday night, but it's perfectly okay for me to DM them. Okay, so he says, what do you do? I do 3 things. Perfect. Joel Greenfield, CEO of Qualmac Supplies. This is September 8th, was the last time I chatted with him. Joel Cohen, 2020 was the last time I sent him a message about Halloween. Ravi says, a lot of manual work, but okay, I have a VA, obviously automated messages by using tools.

Yeah.

So if you're using automated messages, Ravi, then if you're using automated messages, it's only going to let you send out a couple. You know, it's not going to send you a ton, but doing it this way, I've sent out 500 at once, but I actually want to go through this and just look at each person. Like if Ravi, if you want to build a relationship with your connections, you can outsource this to a VA, or you can look through this yourself because if you're going to actually be speaking to these people, A lot of these are relationships that I have, that I know. These are people that I actually know. I'm not going to outsource my relationship building. You get what I'm saying? These are real people. These are people that I have a relationship with. Look at this. He writes, hey, sure. So I'm going to go ahead and send him my demo video here. And for whatever reason, it doesn't let me do it. So I'm going to open up in a new tab. Let me close this out over here. It doesn't even let me close this. I'm gonna open up in a new tab and let's see what this says. I'm also gonna close this because I don't know what's going on here. Here we go. Send. All right, so I'm already get— I already got 2 responses from people.

Discard.

I already got 2 responses from people. All right, let's see what we're up to. And so yeah, I want to go through all these. I literally want to go through and see if anyone responded to me. Sometimes I miss messages from people and I actually want to, you know, wouldn't you want to look, just check out to see what conversations you've been having with people? Wouldn't you want to like know, like what was the thing that you're talking about? Unfortunately, once you hit 30K, it's not humanly possible, but it is humanly possible to look through 100, Ravi. I'm not trying to go through 30K right now. I'm just looking for all my Joels. Ravi, I'm curious to know, how many Joels are you connected to right now? How many Michaels are you connected to? How many Sarahs are you connected to? Go ahead and check. And, you know, once you see how many you're connected to, you might, you might only be connected to 20 of them. And then You know, if you're only connected to 20 Joels, just go through the 20 Joels you're connected to and build a relationship with them. Like, look at the last conversation you have. Right now I'm in the Joel world. That's, that's all I am. I'm in the Joel world. And I see that some of these Joels I haven't been talking since pre-pandemic. And so I'm opening the door and I'm like, ooh, I know this guy. This guy's an Allstate agency owner. He's real. So I'm checking out over here. He said, yeah, thanks. Went back and forth, and now did you get a chance to check out the technology? I'm really curious to know what you think. You see that? Okay, so let's see what let's see what's cooking over here. What is cooking here? So which one did we? We just did the Allstate Agency. Now this guy's the CEO of Parler. Again, pre-pandemic. I haven't chatted with him since pre-pandemic, so I'm going to send him a message. This guy, Joel Schlesinger, he's the CEO of, um, of this company. Let's see, I said happy birthday to him. He hasn't responded. He wanted to review my capabilities at one point. We had a call together. Again, these are real people. These are not just randos. This guy, this guy does commercial laundry. I'm actually going to remove people that I'm connected to that don't really have a photo because I just wanna make space for like real people. I don't really trust somebody that doesn't have a photo or has a garbage photo of like a building or something. I'll probably remove that person simply because I just, I don't wanna be connected to a fake account, you know, or something that looks kind of fake. Or if somebody doesn't respond to me after a certain amount of time that I'm going back and forth, like this guy, Joel Seidenfeld, the landscaping guy. Chances are he's not interested in relationships and building relationships. I just remove— of course I'll send him a message, like I'll send him one last message. But if someone's not responsive, it doesn't look like they have a good profile, they're not ideal for me, I'm just going to remove the connection and I'm just okay with that. Even this guy over here, Joel Jacobowitz or whatever, he's a motivational speaker, entertainer. Chances of him doing business with me is very low. And also, I, you know, his photo looked like he was dancing on stage or something like that. So I'm just gonna remove people that don't have photos, that have weird photos, that I have a bad feeling about or anything like that. Um, yeah, so that's, that's what I'm gonna do. And then this way I just, I just get it out of the way and I'm done. Hey Joe, hope you're doing well, blah, blah, blah. This is 2020. Joe Brock. Joe Labroch. This guy's from Skilled Pest Control. Let's see what's happening over here. Hey, let's stay in touch. Okay, yeah, he responded to me in the past. Joel Fried. Let's see what he's saying over here. Yep, I have the criteria. I told my team to remove 25 to 30 every day. I'm getting better and better, Ravi said. Thank you, Ravi. Yeah, and so I personally want to go through these 100 people. I don't feel like it's a lot to go through 100 people. This guy over here, he seems like he— meeting scheduled for Friday. So it looks like we had a meeting back in 2019. Rosie, I'm doing something, sweetie. Yeah, I'm gonna take a look at it. I'm not gonna buy it right now. Right now I'm doing something.

Tell me.

Okay, I'm not gonna tell her.

Yes.

Yes, but let me finish messaging all these Joles. Yeah, but can I finish messaging all these Joles? I know it's important. She's like, it's really important. You need to stop everything you're doing and buy this on Amazon.com right now. Like, that's the most important thing. And yes, it's very important, but I gotta get through all these Joles here. I can't just quickly buy it. Can you email it to me? No, email it to me.

I don't know how to. I don't have an email.

Okay, well, just copy, copy the URL. Copy the URL from the top and then go to Peretz's email. Just go to gmail.com and then email it to me. Do you know how to copy and paste? Watch out, watch the lamp. Do you know how to copy and paste? Okay, so you're gonna have to wait 5 minutes and then I'll do it. Okay, if you— you have a choice. Either wait 5 minutes or you wait 10 minutes. What's the— which one?

5.

5, so wait 5 minutes. It's your choice. It is your choice, my love. Okay, now Joe Lowy, I know already, so I'm not gonna message him. Um, I messaged this guy, I'm looking forward to getting to know you, and that's the last thing I said to him. This guy's a financial advisor from MassMutual. Ooh, is chess playing in 770? He sent me that message in 2017. I don't like that he has, uh, that he has everything in upper caps over here. So I'm just gonna remove that. Ravi, thank you for saying that. Ravi said, love it, integrating your family into what you do. It's perfect. Yeah. Okay, Joel F. Elfman. I like this guy's profile and we communicated back and forth. Joel Irway, Building Freedom. I'm gonna message him. Joel Sackner, real estate specialist. I'm gonna remove his profile. I'm gonna click on the 3 dots, remove. Now the beauty is when I remove someone's profile like that— 5 minutes passed. 5 minutes did not pass. Look at the bottom right, what time is it?

11.

No, it's 8:08. I'm gonna finish in 5 minutes. 5 minutes, 8:08 plus 5 is what?

8:09.

Is 8:12.

It's 8:09.

Okay, so 8:13. At 8:13, okay, so I'm gonna, I'm going to click on these 3 dots here. Don't break the lamp. Don't break the lamp. Okay. Joe Weiss. I'm going to go inside here. He's an inside sales rep. Um, no, no, I— Rosie, Rosie.

At me.

Okay, I have this new lamp that I bought on Amazon that makes my background purple. You see that? So she kind of spins it around, but I really like the hue, the background hue. Happy Thanksgiving, Ravi. Let me pull up your profile, Ravi. I want to do a little profile audit on you. I'm going to click on me.

I'm doing your mobile phone.

I'm going to click on me, then I'm going to click on posts. I'm going to click on posts, and then I'm going to click on comments. Then I'm going to look for your comments. I'm going to pull up your profile. You're in Austin, Texas, 37,000. So check this out, Ravi. I'm going to press save profile here just so you can see what I'm doing. And I know you got to bounce, so if you left already, you left. But if you're still here, right, I'm still here. Check this out. I'm going to click on Summarize Profile, and the AI is going to read your entire profile real quick, and it's going to give me an indication of everything you're up to. So it's going to provide me a comprehensive summary profile analysis. So it's going to give me your professional snapshot.

Is this your number? Is this your number?

Oh, look at that. It's not going to give me your target market. It's so weird that it's not giving me—

Is this your number?

Let's see. No. Let me just see if it'll do it for somebody else.

What's your number?

Let me see, let me see, let me go. Let me find somebody else.

What's your number? What's your number? Help!

Let's see. I'm gonna click on save profile. I'm gonna click on the dropdown, hit summarize profile, and let's see what happens. Boom boom boom boom boom boom boom boom. Oh my gosh, okay. That's so weird that it's not picking up. Oh, because it's not a lot of information here. Let's find someone that it does have a lot of information for. Let's see what's going on there. Okay, this person has a little more information here.

What is it?

I'm gonna try to troubleshoot this now.

Forgot password. Okay.

All right, let me, let me disable my current extension. Manage extensions. I'm going to remove this one here. I'm going to go to eviai.com. I'm going to add it to Chrome. Add to Chrome. Add extension. I'm going to pin it so that it's here. I'm going to go to Jocelyn. I'm also going to go back to Ravi's profile. Let me see if I can pull up Robbie's profile. Okay, that's what it should look like. I'm actually gonna do a Loom video now. Hit start recording. 3, 2, 1. Hey guys, check this out. I'm going to Click on Summarize Profile, and it's going to give me a very nice summary because it was here from November 14th. I'm going to hit Regenerate. It's going to regenerate the profile. Let's see what it does now. Let's see if it changes. Okay, so you see now it says information not provided, so we need to make that adjustment. Thank you.

Okay.

All right, guys. I appreciate you joining me here today. I'm gonna continue sending my Joel's messages tomorrow so I can spend some time with my daughter now. But I appreciate all of you for watching. Thank you for being in my life. Hopefully you learned something today, and I'll see you on the next one.