LinkedIn Lead Engineering

Joe Apfelbaum shows how to generate leads on LinkedIn by commenting on connections' posts first, identifying profile viewers, and reaching out through a five-step framework. He uses Evvy AI to automate workflows like birthday messages and bulk outreach, but stresses manual personalization over fully automated blasts.
Chapters
The chances of somebody picking up the phone is actually higher than you think. How do I know? Because I'm regular— Now let's see if Claude— can you read this? Let's see if Claude can read /pulse. Fetching. Same issue. LinkedIn blocks external robots. Isn't it funny how it blocks Claude but it doesn't block ChatGPT? Let's try Perplexity. Can you read this? Now the insane thing is that Substack is not blocked by any LLM. Do you understand? Identify 3 questions your audience constantly asks. Do you have the 3 questions your audience constantly asks ready in front and center? He said number one is first-degree connections that posted on LinkedIn regularly. Do you guys know how to find the posts of your first-degree connections that no one commented on? See a list of the posts of your first-degree connections that have no comments and be the first to comment. So if you click on that, it's going to show you a list of the posts of your first-degree connections. Do you see this person over here, Pamela? She's paying for LinkedIn. 4 minutes ago she posted. Can you see that? Yeah. She posted 4 minutes ago. It's not going to show up on the feed ever because of the way she posted. So I'm going to go ahead and give like, I'm going to go into here. I'm going to use the keyboard shortcut Alt+Ctrl+G. It's going to produce a comment. Then what I'm going to do is I'm going to tag her and I'm going to press comment. And that, and this is what Nat says, the way he gets clients. LinkedIn allows you to see everyone that viewed your profile if you're paying for LinkedIn. And that is a real big indicator that someone's interested in you. Do you guys want me to show you how to see who viewed your profile on LinkedIn? I'm going to show you 2 ways. I'm going to show you the organic way, and then I'm going to show you the Sales Nav way. And then I'm going to teach you how to apply filters in a very meaningful way so that you can do some pretty fancy footwork. Check this out. First, I'm going to show you the organic way. I'm going to go to Evvy AI. I'm going to go into the learning hub. And then I'm going to click on quick links and I'm going to scroll down to— Which one is it? Uh, 29, 29. You see it says 29 here. Thank you, Rick. Thank you, Mike. Um, number 29, review who viewed your profile, send them a direct message and comment on their posts. I'm going to go ahead and click on that. Do you guys see I clicked on that? So once I click on that, it's going to show me all the people that looked at my profile. Is it hard to find someone's cell phone number? Not if you know how to click contact info. And if you have the right technology, it makes your life a lot easier. I just showed you in real time. Could it have gone to his cell phone? Yes. I don't know. I didn't plan that. I didn't plan that. And there were so many more other people. I have 4,700 people I can go through. But that's one example. I showed you one example, right? The chances of somebody picking up the phone is actually higher than you think. How do I know? Because I'm regularly doing calls. I have a team regularly doing calls. And each member of my team will often book 10 meetings in one day. A hand raiser is a soft. It mentions what you do and invites them to raise their hand if it's relevant, no pressure. So I'm going to show you how I do birthdays. I'm going to go here. I'm going to click on greetings. So I have the greeting, feeding, and the meetings. So here's my LinkedIn DM for birthdays. I have belated and I have happy birthday LinkedIn and happy birthday Facebook. So I changed the date. I like including the date. Okay, I like including the date. I press save. Okay, today's the 23rd. Yesterday was the 22nd, so I change this to the 22nd. And then I go into Evie AI, I click on Learning Hub, and I go to link number 2, which is birthdays on LinkedIn. Now I have Kelly Williams. I click on here, Kelly Williams. You see that? And when I click on this, I'm going to delete this one here. And instead I'm going to click templates. And then I'm just going to click on the up arrow here and it inserts it. Do you see the way it inserted it? Can you guys see what I did? I click on the next one and then I just insert it like that. You see that? And so one person at a time, I'm going to be messaging. But what I like to do is I like to scroll up and look at the conversation that I had with the person to see the context of our relationship. That's why I love doing this manually instead of having AI do it. There is an AI that will automatically send all birthday messages every day to people, but that doesn't give you the opportunity to build a real relationship. And I just showed you 568 people I'm not connected to that visited my profile that I can easily message. Do you get what I'm saying? Five-prong approach, which is commenting, messaging, DMing, texting, emailing. Do you get it? All of it. You attack them using a five-prong approach, and you build a relationship. Download TXT file. So I have all the news here, and then I'm going to go into the Evie AI community. I'm going to go into the Evie AI community. I'm going to go to school.com/EvieAI. And I'm going to type in news extractor. Um, the new extractor works fine. News prompt. Here's a prompt I use for the image. Oh, news jacking. That's what I called it. News jacking. Very, very classy. Okay. It's a very classy name. All right. You are an expert LinkedIn content strategist for AEO. What's one way that AI really moved the needle? Drop in, I'm building real answers to this question. Okay, that's good. So I'm going to go ahead and grab an image of myself. I'm going to use an image from here. You see one of these images? I'm going to use this one here with me sitting down. Do you see it? And I'm gonna press post. I just posted this newsjacking article. AI didn't move the economy. Economist said it out loud. All that. Okay, so now I can send you guys this. I'm gonna press copy. I'm gonna drop this for you guys to check out. If you guys want to engage with it, engage with it. It doesn't matter if you do or don't. It's still going to get a thousand views. But if you do engage with it, you're gonna get more exposure as well. How long did it take me to do that process to get a post that's newsjacking worthy? Hold on a minute. Seconds. Seconds. I downloaded the news, dropped it in with my prompt. I got the prompt from the school community. I also have the prompt saved as a template, but I wanted to show you where you can get the prompt. Wanna make networking easier and more effective? Try Evvy AI. Your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
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