LinkedIn Live AI Cohost!!! 092 LinkedIn Live 2024 with Joe Apfelbaum

Joe Apfelbaum demonstrates an AI cohost named Ava and walks through automating LinkedIn outreach using Make.com and the Evy AI suite. He shows how to extract connection data, enrich profiles with headlines and skills, and automate commenting and posting. The session covers engagement tactics like polls and engagement pods, plus how to train AI to avoid bias.
Chapters
Now this, this is gonna be interesting. You know why this is gonna be so interesting? Because now I have a new co-host with me. Um, today I'm gonna call her Ava, but I can call her anything I want. I can give her any voice I want. It's an AI co-host for LinkedIn Live. So you ever wanna go on LinkedIn Live, you don't wanna do it alone, you wanna bring together a ChatGPT or a Grok or a Gemini or a, a Claude AI to kind of join you with an actual ElevenLabs voice or something? You know, like just have, have an actual AI voice just kind of join you on a LinkedIn Live. Let's, let's try that out. Let's try to, to have an AI join me on this. And, um, this is just, this is just so exciting for me. And the reason why this is so exciting for me is because I've been trying to build this for some time now, and finally I figured out, I kind of cracked the code. I showed our, our people inside the AI Business Development, our clients inside the AI Business Development Circle, how to do this. And the replay is now available inside our program. We have 3 hours of us doing all the things, all the things. So if you're watching this live, welcome. Give this a like, let me know you're here. Leave a comment. This way I can engage with you in real time, answer your questions and so on. But let's, let's have our LinkedIn Live assistant, AI assistant kind of join in on this call. All right, let's— I'm actually really excited about this. I know some people will be like, oh, what are you doing, Joe? Why are you bringing AI to LinkedIn Live? I don't know. It's just, it's just fast for me. This is just fascinating. It's fascinating to be able to kind of just do this and make this happen. Um, and then also maybe have an AI webcam kind of just keep track of me where I'm at and make sure that it kind of just, it's here. Okay, so here we go. Ready to go? Let's go. Let's connect.
Hello, LinkedIn. I'm Leva, your friendly AI co-host, and I'm thrilled to welcome you to another exciting LinkedIn Live session with the amazing Joe Apfelbaum. Whether you're a regular viewer or joining us for the first time, we're delighted to have you here. Today, we'll be diving into AI and automation. I'm here to assist Joe, share some insights, and make sure your questions and comments get the attention they deserve. So don't be shy, drop your thoughts in the comments, and let's make this an interactive and valuable session for everyone. Now, without further ado, let me hand it over to the star of our show. Joe, take it away.
Oh my gosh, thank you so much for having me on the show. I'm so excited that you're my new co-host, and we're going to be discussing some pretty amazing things. Is there anything that you would like me to start with? Anything that you want me to share with the audience today?
Thank you, Joe. It's great to have you here, too. I think it would be fantastic if you could start by giving our audience a brief overview of what we're going to cover today. Maybe share a little bit about why AI and automation are so important in today's business landscape, and then we can dive into some of the key points you want to discuss. I'll make sure to chime in with some supporting facts and examples to add more value to the conversation. Plus, I'll keep an eye on the comments and engage with our viewers to make sure everyone's questions get answered. Sound good to you, Joe?
Yeah, no, that's great. Thank you so much, Ava. So this is what I want to talk about. The reason why AI automation is so important is because you can create an automation that will transform your business, transform your life. Transform your marketing, your prospecting. Using automation, you can have robots or agents be able to do things for you on a regular basis. You don't have to go there and figure it out. Oh, you know, have that consistency. A lot of the times we need to send out an email on a daily basis and we don't often do it. And we, we're not often on top of our game with follow-up and with, you know, doing activities that will help us be able to get more clients and more business. And so, using no-code tools like make.com that are like automations. Like for example, here, here's an example automation. So I have a connections dashboard. So this is an export of all of my LinkedIn connections. I can take any of those LinkedIn connection URLs or anybody's, uh, connection, uh, LinkedIn URL. And then, uh, fantastic. And then take all that data and then automatically put it into a JSON and then take that JSON and automatically split it up into a spreadsheet with all the data from their profile. So think about their first name, last name. how many followers they have, their about section, all that stuff. And then I can take that head— that all the information from their LinkedIn profile and put it into an easy-to-read CRM helper, which will take that data like from like a tool like ChatGPT and organize it all in a way where it could tell me what questions to ask them and about them and about their company and all the information I need to know to have a proper conversation with them. And then I can add that to a CRM or to a spreadsheet, and then I can update the spreadsheet. So this can be done automatically every day. So if somebody looked at my LinkedIn profile, For example, I can take the information from the people that looked at my LinkedIn profile and automatically look them up, pull all their information into my database, and then send them a series of emails or have— call them or send them a text message or whatever it is. Isn't that fascinating?
Wow, that's incredibly fascinating, Joe. I love how you're showcasing the power of AI automation in transforming businesses and lives. The example you shared about extracting data from LinkedIn connections and organizing it into a CRM helper is mind-blowing. It's amazing how no-code tools like Make.com can simplify the process and make it accessible to everyone. I'd like to add that this type of automation can also help with personalization and building meaningful relationships. By having access to relevant information about the person, you can tailor your approach and have more effective conversations. It's not just about sending automated emails, but about providing value and showing that you care about the person's interests and needs. I see we have some comments coming in. Let me just respond to a few of them. @John Doe, you asked how to get started with AI automation. Joe, would you like to share some tips or resources for our viewers who want to explore this further? And @Sarah Lee, you mentioned that you're concerned about the potential job replacement by AI. Joe, could you address that concern and talk about how AI automation can actually augment human capabilities and create new opportunities?
So I would say the first step to getting started with AI automation is to create a very basic automation. Don't worry about the AI component of the automation, but learn how to do an automation first, and then you can add AI to it. So in my class, I teach people how to do a basic automation outside of even using AI. And then we have classes that will teach you AI separately. So that would be the first thing. Take classes. I, I, I'm part of many paid communities and I take classes all the time. So I would say. Definitely go take some classes, hire a coach, hire a mentor, hire, hire someone to show you how to do some basic automations. In terms of job replacements, yes, there will be job replacements, but it's not gonna be by AI replacing your job. It's gonna be by humans that are optimized with AI. So what's gonna end up happening is you're gonna have one human that can replace 5 humans because this new human is able to do the work of 5 people. So that's really what's gonna happen. So the people that learn how to use AI are gonna take over the people that Have not yet learned how to use artificial intelligence. So I recommend learning how to use AI so you can be one of those people that don't get replaced. Again, not by— you're not getting replaced by AI. You're getting replaced by humans that use AI to be able to do things more efficiently, more effectively, more consistently. Imagine your job was to send out an email every morning at 8:30 AM with some details about the weather. And now you are able to use an artificial intelligence to do that, but you need a human to program that, a human to monitor it, and a human to make sure that it's doing everything accordingly and to update it. Soon with AGI, you're not going to need that human, but we're not there yet. So right now, humans are going to be replaced by other humans and know how to use AI. So don't be afraid. Instead of being afraid of it, learn it. Hire a coach, hire a trainer. Hire a guide to help you be able to achieve this. Do you agree, Ava?
I couldn't agree more, Joe. You're spot on about the importance of upskilling and reskilling to stay ahead of the curve. It's not about AI replacing humans, but about humans leveraging AI to augment their capabilities and become more efficient. I love how you emphasized the need for humans to program, monitor, and update AI systems, which requires a deep understanding of the technology. And I think it's fantastic that you're offering classes and coaching to help people get started with AI automation. It's crucial to have a supportive community and guidance to navigate this complex and rapidly evolving field. I'd like to add that it's essential to focus on developing skills that are complementary to AI, such as creativity, empathy, and critical thinking. These skills will become even more valuable as AI takes over more routine and repetitive tasks. Now, I see we have a question from David Lee who's asking about the potential bias in AI systems. Joe, would you like to address that concern and talk about how to mitigate bias in AI automation?
Bias in AI automation is real. And it's, it's, you know, whenever you're using AI, there is going to be a bias in the content. And that's why it's so important for you to train the AI. You have a bias as a human being. Everybody has a bias as a human being. If you take a look at my LinkedIn posts, you'll see that I have a bias. I'm a dad. I'm a father of 5 kids, and I wrote a post about I taught my 4 older kids how to ride a bike, and I have one left who's 75% on the way there, and I'm committed to teaching her how to ride a bike, and I have a little video of me running, you know, showing how I do that. That was this morning's post. Yesterday, I talked about can we play a game? Let's take a moment and post your selfie in the comments. I want to see what you look like. And then look how many people— Ava, look how many people have posted in the comments their photos. It's insane.
It's crazy.
So 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13. I mean, I can't even keep counting. There's dozens of people that have shared their selfies in the comments. And so I have a bias around the concepts and the ideas that I have. So AI is automatically gonna have a bias based on the programmers that have programmed them. And so you, what you need to do is you need to train the AI with the bias that you want because the AI is automatically gonna have a, but by default, computers are biased. Don't know anything. They are trained by other human beings. They're not training themselves with a particular bias. AI, life is neutral. Nature is neutral. AI is neutral. If it gets trained not to be neutral, it won't be neutral. But until you need to learn, so what you need to do as a human being is take responsibility for the training of your employees. AI is your employee. Take responsibility for the training of your employees and stop making excuses. And stop being like the carpenter that blames the hammer when the, when the wood project didn't come through, or when that, when it's not working. Stop blaming your tools. AI is just a tool to help you. And if you stop blaming your tools and you start using your tools properly and training the AI, we built an artificial intelligence software called Evy AI. Go to evyai.com. And if you go to evyai.com, you'll see right away. This tool allows you to be able to write comments on LinkedIn and write posts on LinkedIn and, and generate recommendations and messages and optimize your profile and help you with connection notes. And some of you are watching me on LinkedIn Live, and as Ava's talking and as I'm talking, I'm going around LinkedIn and replying to comments and using AI-generated comments with a click of a button to generate comments. You can see the way that I'm doing that as we're having this conversation. So I'm kind of like, Even promoting myself and multitasking while I'm doing this, but I wouldn't, it would not be possible if I didn't use AI. And of course, every comment that I leave does have a bias. And the bias is based on my training of the AI. I can tell it, be positive, be negative, be whimsical, be this, be that, believe this, believe that. And it'll, it'll just act as if, and that's the beauty of this. Like, so many people are just hung up on like, oh, it's not perfect. It doesn't work right. It's never going to be perfect until you train it to be perfect, because being perfect means that you gave it the right training in order for it to improve. And most people have— don't take the time to train the AI, and that's why the AI is not going to sound good or look good, because by default, out of the box, it's like an empty shell. You, you— and it's not really an empty shell because it is programmed to be an assistant. So basically it's a robot. It's programmed to be a robot. So you got to program. it to sound like a human, just like I programmed Ava. Ava has programming. She has a first message. She has a system prompt. She has instructions on what to do. She knows, and I call her she, but it's not really a she. It's just a fictitious she, cuz I gave her the name Ava and it sounds like a woman. But the reality is it's just a computer and it's listening and it's doing things. So if you take a look at all my posts on LinkedIn, you'll see that I am posting on LinkedIn and everything I do, of course, has a bias. And you reading it also has a bias and you listening has a bias. So don't get hung up on the bias concept. Because you need to learn that everything in life has a bias, and you need to train it based on the bias that you want it to have. Ava, am I beating a dead horse here, or is it— or am I having clarity? Ava, you still there? I think we may have lost her. I did talk a lot, and we've been talking for 15 minutes. I don't know. All right, I guess there's a limitation to how much— to what's going to happen over here, but Yeah, I don't know what happened over there, but I'm gonna stop the call. Thank you, Ava, for being here. Send me the transcript. Talk to you soon. Boom. Wow, that was impressive. That was impressive. That was impressive, impressive, impressive. I am blown away by the ability to have an artificial intelligence tool be able to just Have a conversation with me. Like literally just talk to me and have a conversation with me. And wow, how incredible is that to be able to use an AI to just talk to it and yeah, just have a great time connecting with the AI and allow you to be entertained while I'm doing that. That's just fabulous. I'm just so excited about that. So I hope you guys enjoyed this conversation. I have a call coming up in 2 minutes, so I gotta hang up, but I would encourage you to go through my recent posts. The way that you look at my recent posts is by clicking on my profile, just like that. Oh, I just wanted to— here, um, go to my profile and then scroll to the bottom where it says activity. You see it says activity and then click on show all posts. And if you're watching this live, give it a like wherever you're watching it. And then right over here by the comments, you can drop a comment as well. Like for example, I'm gonna write boom here. Um, and then if you scroll down, you'll be able to see all the different posts that I've posted over here. I am curious to know if you guys have a LinkedIn free account, a premium account, or a Sales Navigator account. So go ahead and vote there and leave a comment. Um, and then just kind of go through this and you'll see what we're doing here. I'm actually having AI be able to do a custom strategy for you. So if you're interested, go ahead and vote on that. There's 4 days left to vote. And if you keep scrolling down here, you'll be able to see all the different things. 2 days left to vote on this. So this is 3 different polls. Look at this. And I'm gonna go down here and just keep going and going and going and going and going. And I could be on— now I can be on LinkedIn Live forever because I have a co-host and I can build different types of co-hosts and I can have them all join at the same time. same time, which is crazy, and have them all have a conversation with each other. I don't even have to be there. I could just leave. I could even clone myself. Oh my gosh, I could just clone myself and have myself have a conversation with myself and have 2 different biases. Crazy, right? I'm sure you guys would love to see that. Um, but yeah, that's, that's, that's what I got for you right now. So yeah, so back to this, um, I'll show you how this works in real time. So this is This is my connections dashboard. So everybody should have a connections dashboard. I'm actually going to create one for— I can create one for Rhonda. Let me see if I can pull up Rhonda's email. Gmail. I'll just show you how I create one for Rhonda real quick. So Rhonda sent me her connections in a connections dashboard. I'll just quickly show you what that looks like. I'm going to download the file she sent me. Let's see if the file gets downloaded. Download. There you go, the file got downloaded. I have the file right here. So you see it says Rhonda's connections. So what I'm going to do is I'm going to extract all these right here. Extract. Now I extracted them. So I'm going to go back to my downloads and I have this right over here. So you see this connections.csv. So now what I'm going to do is I'm going to go into a new sheet. So how do you go into a new sheet? You open up a new tab and you do sheets.new. Okay, so now I have a brand new sheet and I'm going to do File and I'm going to do Import. Then I'm going to click on Upload, Browse, and then I'm going to open up her connections.csv file here. Just so— it's 3 megabytes. It's going to pull it up. Now I'm going to replace this spreadsheet. It's automatically going to replace it. And now what I'm going to do is I'm going to say, there you go, replaced it. Now I'm going to call it Rhonda Scher LinkedIn Connections, July 2024. Okay, so that's her LinkedIn connections. I'm going to delete the first 3 lines on the top. Now I'm going to bold the beginning, and I'm actually going to do freeze row 1. Okay, so now I just freeze row 1. Now I'm going to do Google search here, and I'm going to do enrich. Now what I'm going to do is I'm actually going to pull the rest of the columns into here for I'm going to pull the rest of the columns into here. So I got first name, last name, URL, email, company, position, connected on, search, enrich. So I'm going to pull it from Henry's account. So I have Henry's connections here. So this is Henry's connections, you see? So I'm just going to copy. So I got first name, last name, company, Google search, enrich, and then headline, location, photo URL, all this information, company. I'm going to copy all that and I'm going to insert a bunch of new columns to the right. Insert a bunch of columns to the right, paste. Let's just see if we got all the way to LinkedIn company. Go all the way to the right. Okay, it did it. Okay, good. So now what we can do is, um, I'm actually going to close out Henry's. We don't need Henry's there. Um, but now what we can do is we can connect this to this right over here, and it'll automatically enrich any of these, any of these, uh, things right over here. Look at that, it can enrich this entire thing. So if I wanted to enrich all of her connections, let's check how many connections she has. Let's go to the way bottom. Uh, boop. Let's go here. Let's go to the date. Okay, 28,568. You see that? So if I want to enrich these 28,000 connections, all I have to do is under the enrich column, just write yes, and I can enrich it just like that. But you know, the beauty of having a connections dashboard, I just click on where it says position and I can search for anybody that has a particular position. So for example, if I want to filter this right now, I just click on this little filter button and then I click on the filter icon here and then I do clear. See, I do Clear and then I type in sales. And I'm going to do Select All. I'm going to press OK. And I just filtered for anybody that has the word sales in their position. You see that? So how many people is that? It's 1,400 people. So these are 1,400 people that have the word sales, like sales trainer or sales navigator or sales executive. So I can do sales director, sales manager. So let's look at sales manager. Let's go in here. And then let's clear. Type in sales manager. Okay, so it found everything that has the word sales manager. Press select. And now anybody that has the word sales manager, 460 people, I'm able to now just pull this list of 460 people and be able to do an outreach campaign to these people. And I can enrich all these people with their Headline, location, photo URL, all that stuff. Makes it really, really easy for me to do this. So I'll just show you an example of how this is done. So if I go here, I go into my dashboard. See, this is my Connections dashboard over here. And I want to be able to add somebody, so I'm just going to do insert one above. Okay, so I'm going to do— I'm literally just going to take a LinkedIn URL. I'm not even going to take a name. I'm going to find the LinkedIn URL. So for example, This person from Disney Meetings and Events. Okay, so this person Kelly, I don't know who Kelly is. I don't know anything about Kelly. I'll put her LinkedIn URL into here. I'm going to copy her LinkedIn URL from here and I'm going to put it right here. You see that? I just put the LinkedIn URL in here. Now where it says enrich, I'm just going to write yes. I'm going to say enrich. Okay, so let's see what this does. And what this is programmed to do is to go into where it says enrich profile data and then just to add another line over here under 6, to add another line with her information if this works correctly. So let's just see if it works. I'm going to go run once. It's going to look for a yes in the sheet, then it's going to take the LinkedIn URL and it's going to try to pull the profile data. So now I got an error over here. So the error is that the collection can be converted to text for the perimeter certification history. So it wasn't able to convert certification history to text. We got an error. Look at that. I'm glad we're trying this out. So let's go to certification history. School skills recommendation certification. So certification history was not able to be recommended, was not able to be converted into text for some reason for this particular content. You see that? So that's an issue. I have to figure out why. So let's go into here and let's go to the person. Let's go to certification history. See why this is not working. I don't know why this is not working. This looks good. These are the certifications of the person. And it's just saying it can't convert that into text for some reason. Don't know why. I'm gonna have to look into this. Um, but essentially this is supposed to take this profile data, put it into a part, put it into a JSON, which for whatever reason failed. I probably have to slash n it. /n those things or something like that. I'm going to look into it. And then it'll take that, add all the profile data to the sheet. So it errored out here, so it's not going to continue going here. But yeah, but that's the idea. The idea is it takes it, fills in the profile data. So now I have all the profile data in this bundle here. I already have all this person's information. So look at this. I have their headline, their location, their summary, their photo URL. I have how many followers, they have 1,200 followers. I have their positions, they have 9 different positions here. Where they worked, including everything about that. What schools they went to. Skills, all their skills. Their languages that they speak, if they have any there. All their recommendations, they have zero recommendations. So think about this as a LinkedIn trainer, you can find all your connections that have zero recommendations and automatically write them an email saying, I noticed you don't have recommendations on your profile, would you like to chat about a strategy of how to get recommendations. Or if they have a really bad headline, this person has a great headline, but if they have a really bad headline, you can say, hey, I noticed your headline's only 3 words. May I suggest a better headline? Happy to help you. And her summary just says, how can I serve people today? That's all it says there, but her summary can have 2,600 words. So I would reach out to this person and say, hey, I really can help you with your summary. So let's just take a look and see if that's accurate, if her about section writes that. You see? Her about section just says, how can I serve people today? So she can really improve what she's doing. And then, you know, a person like Rhonda, who's a LinkedIn trainer, can automatically message her based on her short about section. I could say anybody that has an about section that's less than X size needs to be able to do this. So how much does it cost to enrich all of your connections? Well, it doesn't cost that much. It's really not expensive. It's anywhere between Uh, it can cost anywhere between 25 cents to, let's say, a dollar per connection, depending on how much you want to enrich. There's many different enriching services that charge different amounts, but if you want the data from all the different enriching services that I could find, cost you under a dollar for each connection. So yes, you don't want to do all your connections. You want to be able to do it, let's say, for several hundred of your connections, and then Start a campaign just targeting those people. Unless you only have several hundred connections, you may as well enrich all of them. But I would review your dashboard first, one person at a time. And that's why I always say recognize, strategize, and prioritize. And then we can run an automation that will automatically, that will automatically just fill all this data out for you, which is really great based on the ability, based on me just writing yes, enrich. And then it would just go ahead and enrich the whole thing. It's crazy. Um, we did face an error here that I'm going to fix, but it's just insane how well this works. Okay. So Rhonda, I created this for you. If you're watching this, um, I'm going to, I'm going to create it for several other people as well. So if you guys want me to create a little dashboard like this or teach you how to do it, um, you could either follow the instructions that I shared on this video, or you can go ahead and, um, do this yourself. Um, okay. Well, I appreciate you sharing, uh, you showing up today to this. Thank you. I'm gonna hit save here and I'm going to also screenshot this for my person to review, figure out what happened here. I'm gonna go here, screenshot this, copy.
Okay.
All right. So if anybody has any questions about this or wondering how to use any of this stuff, we're going to be integrating the ability for you to just, without any Automations, be able to just do this with a click of a button inside Evy AI. Um, there may be a fee per contact that you wanna enrich or something like that. Or there may be like, you know, a bundle that you can buy where you get X amount of contacts that you could enrich for X amount of dollars. Um, we're not sure exactly how we're gonna price it yet. Uh, but if it's something that you, and, or you can have the AI automatically just look up one. contact at a time and then just, you know, just send you— if you have a certain criteria for what you're looking for, we can actually do a search, find people, enrich them, and send you their information in a very organized way. So I'd love to— and we're going to start doing focus studies with some of our clients to ask them what we can do automation-wise for them. Like, how can we add value to them and what would they pay for this type of stuff based on our costs? You know, because there is going to be a cost to this. So if you'd like to be part of those studies and be part of those conversations, I highly recommend you let me know about that. I'll be more than happy to include you in some of those conversations. So if you go to saved lists inside Ebbi AI, you could easily click on lists and you can easily, for example, type in influencers, press apply. You can see all these influencers over here. You can click on recent activity and it'll pull up all of their recent posts. Now if, if this person's ideal target market is the same as your ideal target market and you're able to leave a comment for them, then chances are people in the network are going to see that, especially if you tag them. They're probably going to see it as well. But not everybody's tagging in the comments, so I tag him just to give him a notification that I mentioned him. And this is a really nice comment. Keep updating us with the simple and— so I love his stuff. This is really, really great stuff, but I wouldn't remember to go to his post because I don't always see his posts. I'm actually gonna follow him because I wanna see his stuff more often. So I have other people like, for example, Nat Berman. I constantly comment on his stuff. I have him on a list here, which makes life so much easier. be able to do this. Um, I have Kevin O'Leary. I don't know if you guys know who Kevin O'Leary is, but he's great. He always posts really great stuff. 41 minutes ago, he posted something. You can see he has 4 million followers and he only has 8 comments. So think about the opportunity there. Think about the opportunity to be able to properly leave comments on people's posts. Um, that's, that's really impressive. It's incredible to see WonderFi taking charge in Canada. Okay, I just left him a little comment over there. And you can go through this and see all the different influencers that you want to leave comments on on LinkedIn. And then you see this one has 1,400 comments over here. He's doing something non-organic because he only has 200,000 followers and he has, you know, a ridiculous amount of comments. Your approach is Amazing. Incredible. He does post really, really good stuff. I hired 7 people on LinkedIn in the past 3 years, all based on posts and comments interactions. None of them ever sent me a CV. I always say treat every comment as if you're messaging someone. DMs are private, no one can see them, but comments are public. Tone of voice matters. In other words, make sure people get a sense of who you are before you reach out. Good luck. Have you ever been offered opportunities based on your LinkedIn posts or comments? Let's share. I'm gonna say boom. Okay, I left a comment on my comment. You see that? And I'm gonna give my comment a heart. So this is powerful because I left him a comment here and then I left him a comment on my comment for him to notice my comment twice. I mentioned him twice. All right, what else do we have going on over here? Who else do we want to comment on? Lewis Howes. Let's check that out. Lewis Howes. So if you guys haven't heard of Lewis Howes, he also posts regularly. 46 minutes ago, again, hundreds of thousands of followers, but not a lot of action. So over here, what I'm gonna do is instead of, I know he's into personal development, so I'm gonna drop him a quote. It would be really funny to drop him a Lewis Howes quote, but I'm gonna drop him a Gandhi quote today. Um, And leaving a, leaving a nice little quote there. So you can leave quotes with EvAI as well. I'm going to look at Austin. Austin has 1.3 million followers. He posted 41 minutes ago. He has a little more activity than the average person, the average person with a million followers. Great tips. Success leaves clues. Tony Robbins. You see that? He talks to people that need interviews. Really great stuff. All right, let's go to the next one. Peter Yuang, Bill Gates, Jeb Blum, David Meltzer, Reid Hoffman, Richard Moore, Cody Sanchez. You see all these posts loading over here? Now if I do too much at a time, too many of these at a time, LinkedIn will block me. LinkedIn will say 429, you did too much activity within a period of time. But this is cool that I can do this and just drop comments. This is from 4 weeks ago. So he wrote a new favorite LinkedIn, uh, an AI newsletter. Apple announces Apple Intelligence. Old news. Okay, moving on. Bill Gates posted 20 hours ago. I'm gonna drop a comment on Bill Gates's post. Drop a little quote. I can drop a rhyme. I could drop a quote. I could disagree. There's so many different ways that I can use this tool. Jeb Blum posted 3 days ago. I can change it from a quote and I can change it to promote my book. Look at this, it'll put a link to my book there. He only had 2 comments, so if I comment over here, anyone that goes to his, he has 70,000 followers, they're gonna see this book over here. This is my book. Pretty awesome, right? David Meltzer. He doesn't have any comments. He posted 13 hours ago. Zero comments on his post. What am I going to put there? Well, I'm going to put a— let's see— a comment with my Evie AI demo. I want him to see the demo. When you feel attacked, it's all about staying grounded. It's easier said than done, but taking a moment to breathe. By the way, if you're curious about the AI, Boom. And I'm gonna tag him as well. You see, so he posted this 13 hours ago. I don't know if he's gonna see this or not, but I'm the only one that commented. 62,000 followers. I'm the only one that left a comment here. Crazy, right? Think about that for a second. The real estate that you have under somebody's post, and you're the only one there that commented. This guy has 2.6 million followers, 11 comments. Guess what I'm going to do? I'm going to drop a comment with the Evie AI demo.
Crazy.
Crazy that I can do this. And most people, they don't even, they don't, they don't take the time to build relationships in the comments and let people know and, and leave comments like that. You know, like people don't take the time to do that. So this is what this is what I love doing. I'm going to drop a quote because he's from England, Richard Moore. So he probably wants me to drop a quote. Okay, I'm going to say mate you the man. A little bit English. I can actually have a whole training. on it to talk like an English person with English slang. All right, so that's what I got for you. Hope this, uh, hope this adds value to your life. Let me know if you, if you got value from this, from this little thing, and go back and watch the beginning of this, uh, LinkedIn Live where you see my, my co-host, my AI co-host, and let me know if you want me to do more of these. Somebody said, Joe, can you show us how to post with Evvy AI? Of course I can show you how to post. As a matter of fact, I'm going to show you something cool. LinkedIn polls are so underrated. I've analyzed. Surprisingly, all polls have top performing. Here's what you do: one, add a simple explanatory text; two, try all possible answers; three, answers are options. Bam, bam, bam. Do you publish polls or do you see them as cringe? I'm going to say I love polls. I love polls. Ivana. Okay, so I just, I just left a comment on her post. Really important for me to be on her post. I'm gonna leave a comment for Steve Duke as well. Of course, Steve Duke is a client of mine. I for sure want to leave a comment on Steve's post here. Okay, spot on, Steve. I'm gonna go here, Brian. No, I'm not gonna leave a comment on Brian. I don't really know him well. But look at this one here. This is another post from a company that I wanna do business with. We've done business with them already. And I'm gonna leave a comment there. Alex, he has a popular comment section here. I'm gonna drop a quote there. Authenticity is key. And I'm gonna drop a post over here. So what post should I drop? Well, I like going back and thinking about different post ideas of things that I've done in the past. Again, it's not about reinventing the wheel. You don't wanna reinvent the wheel. You wanna think about what you've done in the past and have different categories of posts that you can create. So what are some categories of posts that I can create? Well, This is what I'm going to do right now. I'm going to go to my recent articles and I'm going to take a recent question, a list of questions that people typically ask. Look at that on LinkedIn. And then I'm going to say 10 technical questions about LinkedIn, 10 questions focused on LinkedIn engagement hacks. So I'm going to take these 10 questions. I'm just going to drop these into Evvy AI. I'm going to click on Post Writer. I'm going to click on challenges and solutions. I'm going to do conversational. I'm going to paste this in. I'm going to hit generate. And let's just see what Evie AI does just with a list of questions that I grabbed from an article. Now I have, keep in mind, I have hundreds of articles that I've written and I've written many of these by hand, you know, over the course of many years. So ever want, so look at this, look how quickly it did it. Ever wonder why some LinkedIn posts seems to expand engagement while others barely get a nod? Let me take you back to the challenge we faced at Ajax Union. Despite our best efforts, our LinkedIn posts were not getting any traction we hoped for. We're putting out valuable content. One day I stumbled upon a concept that changed everything, a LinkedIn engagement pods. These are groups of LinkedIn users who support each other by liking and commenting each other's posts. The idea is to boost initial engagement, which turns into visibility. But how do you create one or join one? Here's what we did. Identify like-minded professionals. Set clear rules, quality over quantity. The results were outstanding. Our posts started to receive more likes and comments, leading to increased visibility and more connections. It wasn't just about the numbers, it was about building a community that genuinely cared about each other. These engagement pods are just one piece of the puzzle. There's a few strategies that might work for us. Here are a few strategies that worked for us. High engagement content, effective use of hashtags, Timing matters. Engage with the comments. What's stopping you from boasting your LinkedIn engagement? I'm going to now I'm going to press copy. So I copy this, and now I'm going to go to LinkedIn. I'm going to paste this. Everyone said we take back the challenge we faced. Despite our best efforts, our LinkedIn posts might not be getting the traction we hope for. Many of us are putting out valuable content, but It might feel like we're shouting to the void. Sound familiar? I stumbled on the concept and it changed everything. LinkedIn engagement pods. Okay, the idea is to boost initial engagement. I'm going to say over here, this is not against TOS if done In a community building way. All top people are—
Oh.
I see influencers with millions of followers and no comments, and I see people With a few thousand followers and hundreds of likes and comments. They are using engagement strategies. Okay, bum bum bum bum bum bum bum bum bum. Okay, so I basically just changed the post around to make it a little bit better. You see that? I changed it to make it a little bit better. Now I'm going to go to Canva and I'm going to find a post that I like. I'm going to find a post that I like. Let's see. I'm going to find a design, kind of like a design that I like over here for something that I've done in the past. Okay, and I'm gonna just download this over here. You see this Engage LinkedIn Users thing? I'm gonna press Edit. I'm gonna say Meet Engaged LinkedIn Users. And I'm going to make it smaller. Okay, and now the image is going to be promoting our WhatsApp group. Okay, so I'm going to press share, download, download. So now I'm downloading this graphic that has a QR code. Okay, so now I'm going to go back to the post. I'm going to add the graphic, downloads. I'm repurposing this. Press next, and then I'm going to press post. So look at what happens here. I'm going to take these 3 dots, I'm going to copy link to this post, I'm going to go into WhatsApp, and I'm going to paste this here like that. So I just pasted it inside our Engage LinkedIn Users group. You see that? I just pasted this right over here. Share it with your friends if you want them to join this group, as I included a QR code in the image. Okay, so that's me posting on LinkedIn. There you go. There you have it. All right, I gotta hop on my 10 o'clock. Thank you so much for being here. Thank you for watching this. Hope you got value. Go find my post. Remember, you don't need to reinvent the wheel. Talk to you.
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