LinkedIn Training with Joe Apfelbaum 2025

Joe Apfelbaum walks through Avi.ai and Heavy AI to automate LinkedIn prospecting: generate comments and messages at scale, extract contact info from profiles, and send outreach to non-connections in Sales Navigator. The core idea is active relationship building instead of passive hoping.
Chapters
If you're wondering what I'm doing here, I am showing you how artificial intelligence can be used on platforms like LinkedIn. Most people are not using these platforms correctly, and today I'm going to be just showing you the process of what I do in order for me to be able to get out there more, get clients. Your business.
If you're not currently using these types of tools, I highly recommend you consider using them because they can be extremely powerful for your business. The one that I'm using right here is called Avi.ai.
You just press login if you have an account, and then you can easily go to where it says saved profiles, and then you can click profiles that you want to comment on.
So for example, I'm going to click on the Speed Using Mastermind.
And so if I—
any of these people that are part of the Speakeasy Mastermind, I can easily click on see recent activity, and then I could load up all their posts. See, because I saved them in there. So you see he posted 2 days ago.
I'm gonna give it a like and I'm gonna leave a comment, but I'm gonna use Heavy AI to help me comment on this post. So I just click in the comment box, it'll generate. I can drag the content into the side if I want.
As you can see, totally agree. AI really is a tool to help us amplify our strengths. So tell us, what's been your experiences in AI for audience engagement?
Okay, so I just did that, and I could just keep leaving comments on all of his posts by generating content comments on the side and then easily inserting them. Totally agree.
I'm gonna take off the unfollows because I just did it.
Again, another comment just left by him there. So, question for you, are you guys actually taking the time to build relationships with people, or are you hoping for the best? Are you kind of just like hoping, hoping, hoping that somebody will actually Find you, connect with you, and build a relationship with you.
I love looking through people's profiles, and often I'll find people's cell phone numbers and email addresses.
Look how many email addresses they have over here.
So you can easily email them, build a relationship with them, get to know them. As you can see, people are Once I've navigated, I'll go to Loaded.
I want somebody to post.
So I can easily go ahead and leave a comment on this post.
It says LinkedIn doesn't work. LinkedIn doesn't work if you don't take the time to know about your connections.
So I'm just gonna go ahead and say, you make a great point. I'm gonna go ahead and say David, you make a great point about the value of checking your connections. Mm-hmm.
I'm gonna post a comment.
See, it'll auto-load it, and I can just hit comment just like that. Now I can pick other people from the Spooky Z Mastermind that are gonna be at the event coming up in Austin, like Gemma Stone, for example.
And then I can easily leave a comment on her post here. Here's a post from a week ago.
I already left a comment on her post, so I don't need to leave another one.
All right.
So now I can see who visited my company page. This person is Sugar of Johannesburg, Shuli Weinstein. And I see that he's commented on a post 8 months ago, but he's not very active.
So I'm going to click on More, Message.
I'm going to use Sales Navigator right in my message and type all the AI I can use in that. Thank you for visiting my page. Thank you. So if I want to be able to hit that reset button here, thank you so much for visiting our page. So see how this goes on here. LinkedIn notified me that you visited our company page and I just wanted to know if you wanted to check out our latest video. I'm happy to send it to you. It's about AI agents. Okay. So I'm going to put that here. I'll go up just a little bit.
LinkedIn notified.
Hey, this is the guy.
I just want to know if you want to check out this video.
Okay, so now I'm going to send this to him and boom, I just sent him a message. We're not even connected on LinkedIn, but who knows?
Who knows?
Let's call Trent, who spoke about my business to somebody recently, which is very, very nice. I'm going to hit reset. I'm going to hit comment. I'm going to insert it. I'm going to say Trent Muggill perspective on execution. I'm going to actually tag him here.
You can see I just tagged them on this post, on this own post, all from Sales Navigator.
So I can keep going through this and find all my leads that I posted and the comments on my post.
But what I want to do today is I want to talk a little bit about the idea of using technology to help make your life better.
Most people are definitely not using technology correctly. And if you're watching me live, see, I'm watching you live in the chat so I can see you here.
Let's see who commented on those so far. Let's see, let's see what type of people commented.
It is Sunday afternoon after all, so I don't expect a lot of people to be watching this, but if you are watching it, just let me know that you're watching it, whether it's Facebook, Instagram, Twitter, LinkedIn, or whatever.
However you're watching this, let me know that you're watching it live.
So what do I want to do today here?
Um, I was having a conversation with Claude. I had a bunch of conversations with Claude recently.
One of the conversations I had with Claude, and I'm gonna pull up Claude just to kind of, just let me get it live for you guys, or at least for those who are going to sit around and do it over and over and over.
Oh my goodness, that audio is terrible.
Is my audio bad? Audio.
None of the conversations I have are called. None of the calls— wow, I think my audio is completely garbage right now.
I'm gonna have to restart my computer.
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