LinkedIn Training with Joe Apfelbaum

Joe Apfelbaum walks through his LinkedIn analytics and shows why original posts outperform reposts, then demonstrates an AI workflow that extracts profile data and auto-generates five content templates for prospecting and personal branding.
Chapters
You would do so much better if you actually posted instead of reposting. So this is a big mistake that a lot of people make and they end up not really getting as much exposure. My headline, my city and state, my call to action link. Then you have my little cards here, my analytics cards. This is private to me, nobody else can see this. This is how many views my profile had. This is how many impressions in the past 7 days and this is how many times I appeared on search, people looking for me. If I do show all analytics, it shows you how many posts I did, how many comments I left, how many contributions. And I do import replace spreadsheet, it'll show me all the data here.
You see engagement?
This is a whole year's worth of data. Top posts shows me maximum 50 posts included in the list. These are my top posts, total followers, and And tells you your total followers. So on average, this is how my growth is. This is how many new followers I have on a daily basis. And if you want to see who your followers are, you go back to LinkedIn, you click on your followers, and it'll tell you who your followers are. When you post on LinkedIn like this, no one really sees it for the most part when you forward something like this. So I would, instead of posting it like this, I would post it as a separate post because reposts like this don't work. You would do so much better if you actually posted instead of reposting. So this is a big mistake that a lot of people make, and they end up not really getting as much exposure as they could get because they're just reposting, reposting with thoughts, and those things don't really go very far. They're promoting that original official post, but they're not actually leveraging the power. So 4 days ago, you see you posted here. So just so you know, when you include a link or you repost, that's not a way to post. That's not ideal. It'll kill your post. The reason I like to send birthday messages after the fact is because during the birthday, they're really inundated with people sending them birthday messages. But a week goes by and crickets. Nobody did it. Nobody's sending them messages anymore. And February 23rd is the last one. So we're going to do 23rd, just like that. And then we're done. Just a couple more people here, 3 more people and we're done. Now what I also like to do is I like to actually check out their, like if there's someone that I actually have a relationship with, I'll go check out their profile and also leave a comment on their post with a LinkedIn profile. Give me lots of ideas. Go for volume. All right, let's just see what it does. AI-generated content from a LinkedIn profile. AI PDF can generate various pieces of content for sales prospecting, for content creation, for personal branding support, career development, thought leadership, networking events. Ooh, this is all really, really stuff. What? Would be the most useful 5 things from this list and thought leadership topics based on their expertise. Headline optimization variants, professional development roadmap, networking conversation guide.
Make me a prompt that takes a PDF of a LinkedIn profile and answers these questions from the LinkedIn profile and then makes 5 templates out of the answers and displays questions, answers, and templates. Instructions, upload a PDF. Imagine that I already extracted all the text to the PDF of the PDF and I sent it to make.com. AI module, and all I need is for. Okay, let's just see if that works. Process PDF.
Let's see if that works. And let's see if that works. Let's see if that— let's see if that— let's see if that works. If that works, this is incredible. If this works, this is incredible. If this works, if this works, if this works, if this works, if this works, this is incredible.
Oh my goodness.
We did it.
Wow.
Optimize bio for a Zoom call. Networking blurb for referrals.
Okay.
I'm gonna hit save.
Save.
And let's just see if it does it now with a little bit more grace. I'll do somebody else. Let's find somebody else. Let's see, Rena Eisen. Rena Eisen's profile here. More. Save as PDF. Go into here. Drag Rena's PDF here. Process. Let's see what it does.
Let's see what it does. It does.
Wow. It's 12:21 AM.
I gotta go to sleep. Let's see. This is really good. This is so good. This is so good.
Oh, this really cuts through the clutter. Really cuts through the work.
This saves so much time.
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