Marketing Strategy Bootcamp Overview

So you want to learn how to create your very own digital marketing strategy. But how do you create a proper marketing strategy? They say that energy without strategy is a waste of time. So we've developed this 3-step system, which is goals, target, and solution, that will help you take your business from no direction to an amazing digital marketing strategy. Let me explain to you how it works. So step number 1 is setting your goals. So what does it mean to set your goals? So if you go through this, you'll realize that goals has 3 easy steps, which is revenue, accounts, and growth. So what does it mean to set your revenue goals? Let me show you. So first you want to know is how much money do you want to make this year? When I ask most people that, they say as much as possible. But setting an as much as possible goal is not going to help you be able to have a documented digital marketing strategy because garbage in, garbage out. You have to understand your revenue, your profit, your gross profit, your cost of goods sold, your net profit, how much capacity you can have, and how much you can spend. and what your numbers are, what your targets are for you to be able to hit them. You will not get an ROI if you can't define what an ROI is. After that, once you get your revenue goals in place, then you want to understand your accounts. What is your average revenue per user? How many accounts do you need? Did you know that not all accounts are created equal? Certain accounts will help you get to your goal and certain accounts will suck the life out of you and won't allow you to get to your goal. So you must understand your accounts which ones are monthly recurring revenue, one-time lead-in project, backend, what your churn is. All that is important for you to be able to establish your marketing strategy. And the third step is your marketing budget. Most people that I speak to when I ask them, what is your marketing budget? They say, I have an unlimited budget if you can send me the right results. Does that resonate with you? If you don't test, you're not going to be able to learn. So marketing is about testing. And if you don't learn, you're not going to be able to earn. So people often say, how much money do you have to burn so I can learn and earn? And I say, you know what, you don't have to burn any money. You can use a scientific method to figure it out. And we've built this cool calculator at ajaxunion.com/calc that will show you exactly how you can create your marketing budget. You have to understand that your lifetime value plus your cost per acquisition will determine your real ROI. So how fast can you afford to grow your business? That's the question that you have to answer from a revenue standpoint to set the first step to getting your marketing strategy in place. Does that make sense? Well, if it makes dollars, it makes sense. Let's move on. Target. What does it mean to have your target in place? Well, there are 3 easy steps for that as well, which is value, buyer, and company. Let me explain to you what that means. So first of all, you want to understand your company. So we only want amazing clients. What does that mean? The geographic of the companies you're targeting, the demographic, like how big the company is and specifically the type of company. And the psychographic— how do they think? What are their opinions, attitudes, activities, behaviors, values, and interests? What does the ideal company look like? Then you want to understand the 4 different buyers within a company and understand how they think and feel, what they hear, what they see, what they say and do, what their pains are, what their gains are. This is a picture of an empathy map that we can help you create for your business. And at the end, you have buyer personas for the different types of buyers, whether it's a decision maker, An influencer, a user, or a buyer. And then the last step is value, understanding your unique value proposition. How do you stand out from your competitors? What is the pain that you solve? What is the best solution in the market? And why are you the best solution? And this is a sample, an example of a unique value proposition for a B2B company. Now, once you get your goals and your target all organized, then the third step is solution, which is authority, positioning, and promise. So what does all that mean? Well, authority simply means why should I trust your business? How many clients have you serviced? What awards did you win? What PR did you get as a company? What makes you the expert? What is Google known for? Like, what words do you own? Maybe Google owns the word search. What is Volvo known for? Maybe Volvo owns the word safety or safe driving or safe car. What do you think about when you want to send something next day? What verb do you own? Do you— going to FedEx it? Would you hail a cab or do you send an Uber? You get my point. What is your authority? What word do you own? Then positioning. What's your positioning in the marketplace? How do you stand out from your competitor? What do you offer that your competitors don't? And there are a bunch of questions that you can ask to create your very own positioning statement. And we have a fill-in-the-blanks template that you can get if you join our bootcamp that will show you exactly how to create a unique value proposition and fill in the blanks. And the third step is promise. What is your guarantee? Why should I trust you? This is GEICO's guarantee: 15 minutes or less can save you 15% on your car insurance. Or BMW, the ultimate driving machine. What do you stand for? So if you want to learn all this and for us to walk you through this 3-step process of goals, target, solution and have a written digital marketing strategy, sign up to our boot camp below. There's a 30-day money-back guarantee. And you can learn all this. It's 3 hours, 3 modules. We sit with you in an engaging class virtually, and we'll teach you everything that you need to know in order for you to properly set yourself up for success this year. So go to ajaxtraining.com/bootcamp and sign up now. We have limited seats there, and we will show you everything that you need to do in order for you to go from no direction to having an amazing strategy for your business. Again, it's 3 simple steps, but it can be very confusing if we don't walk you through this. Once you have a written digital marketing strategy for your business, your business will take off because you're going to have a marketing budget. You're going to understand your revenue goals, your account goals. You're going to understand the exact companies, the buyers within the companies, and your unique value proposition that you need to know in order for you to target the right companies. And you're going to know your solution. which is your authority positioning and brand promise, all documented and organized so you can properly market yourself. The reason why most people waste money is because they don't have this foundation built out. And now you can build out this foundation. My name is Joe Apfelbaum, CEO of Ajax Union, and I approve this message. Thank you very much for joining. I hope to see you in the bootcamp, ajaxunion.com/bootcamp. Have a wonderful day.