Santa does LinkedIn And Live Linkedin Strategy - 186 LinkedIn Live - Joe Apfelbaum

Joe Apfelbaum uses ChatGPT to build a Santa character for LinkedIn Live, exploring how to share gifts and comments as a festive persona. He walks through creating a Santa company page, handling trademark concerns, and automating holiday-themed engagement to boost networking during the season.
Chapters
I have a question for you. Do you know how to co-host a LinkedIn Live for me as Santa? Well, you are— you're online. I don't think it's tricky for you to be able to Join my LinkedIn Live, and I'd like to interview you as Santa on LinkedIn. Okay, you're Santa on LinkedIn and I'm interviewing you. What type of gifts do you give people that want to network and build relationships on LinkedIn? So if Santa— if Santa was gonna leave comments on people's posts, what type of comments would Santa leave? Yeah. Okay, so I have a question for you now. Um, if I created an avatar Called Santa of LinkedIn or just Santa Claus. Now let's say I created an avatar called Santa Claus. Um, would that be a problem in terms of like, is Santa Claus Incorporated or something like that? Or anyone could be called Santa Claus? Okay, is there is there a Jewish Santa Claus? Does that make sense, or does that is is Santa Claus not Jewish? Can Santa Claus be Jewish? That's my question for you. Okay, if Santa was Jewish and he would kvetch, what would, what would Jewish Santa sound like? A kvetchy Santa. Okay, so could you give me some Jewish Santa phrases? So let's say Santa was Jewish and he wanted to give some Jewish phrases. How would he say it? Awesome. And anything specific to the Jewish heritage related to Santa? Okay, what about on Hanukkah? Let's say Santa was gonna give toys to Jewish kids all 7 nights of Hanukkah. Like, what would you give? Okay, so give me 7 examples of gifts that Santa would give a Jewish young boy or girl, starting with the least expensive and then getting more and more and more expensive every day. Okay. Okay, I have another question for you. If you were LinkedIn Santa, what type of gifts would you give LinkedIn connections? What would an image of LinkedIn Santa look like? That's super interesting. Um, and what are some phrases that LinkedIn Santa would typically give? I love that. That's so nice. Where did the original story of Santa come from? Like, what— where did— tell me where it came from. Okay, it sounds like you're repeating yourself. Can you stop repeating yourself? Okay, you keep saying the same thing over and over, Santa Claus. I want you to give people tips on how to be better at LinkedIn. Okay, great. If you were gonna leave a comment for someone on LinkedIn, what would you say? Okay, um, and what are some things that you wouldn't say if you were Santa on LinkedIn? Why do you keep saying ho ho ho like that? Like, what is that about? Can you give us some background on the ho ho ho? Okay, so LinkedIn Santa. Tell me, what are your top skills? Okay, um, when you're typically talking, do you first say ho ho ho, or do you say ho ho ho in the middle, or do you say ho ho at the end? Like, what's typically the ho ho ho that you're hoeing around? When you, when you start with ho ho ho, is it usually capital H, capital O, comma, capital H, capital O? Or like, what's the spelling of ho ho ho? Like, what's the specific way that you would write it as a comment? Okay. What's— is it true that you come into people's chimneys? Is that really true? But isn't Santa also on Hanukkah? Doesn't Santa also come on Hanukkah? Like, is it just a Christmas thing? What is the downside of LinkedIn doing things on Hanukkah versus, um, Christmas? Why can't we just switch it? Okay, so you're all about supporting all the traditions, correct? No. So why do you— so why do you mention Christmas versus Santa Claus versus, um, something else? Okay. So it's universal. It's all universal, but you're really focused on a particular day. Don't you think that because you're particular— you're focused on a particular day that you're related to that holiday somehow? No. Okay, and would you be building relationships? Would you be encouraging debate? Would you be highlighting an author? Would you be offering support? What would be Your goal with leaving comments on LinkedIn. How long would a Santa comment typically be? Like, would it be short? Would it be long? Give me— tell me the length of a Santa comment. Okay, that's great. And what about, um, what about posts? What would— what does— what does Santa typically post about? Okay, so you wanna keep the holiday spirit alive. What do you wanna make sure that people get out of you, out of your LinkedIn? On LinkedIn, what would be a tip that you would give somebody to be able to spread holiday cheer during the holidays? How many employees does Santa have? What's an example of, of You know, like an amount of elves that Santa has. Give me like an estimate. Could Santa please Recite a Tony Robbins quote. That's amazing. Who is Santa married to? That's awesome. I have some, I have some festive thoughts to share. If, if Santa were to create a Google Chrome extension, what would that Chrome extension be like? What would, what would Santa do? Festive tunes. I really like that. Like, what would be an example of a festive tune? Can you sing me a song? I heard that, uh, Jingle Bells actually was— has a history of, like, of things that are not good. Is that true? Is it possible that it's actually not festive and that it's actually something related to slavery? Is that a possibility or no? Okay, so you— can you, can you like read out the words for Jingle Bells, please? If someone was going to write you a letter, what type of letter would you want them to write you? What are some things that Santa does for fun? Okay. Well, I appreciate you, um, doing what you do. You're awesome. Thank you very much. Have a blessed day. So that was me chatting with Santa on ChatGPT. We had a 27-minute conversation. The conversation is recorded over here. 27 minutes, just like that. I wonder if we can play it after. I don't think we can play it. Let me refresh and see if the whole conversation is here. Let me go here. Let me see. Uh, no, it's, it's gone. The conversation's gone. Isn't that crazy? Is it gone or is it here? Replay. No, it's not here. Let me refresh. I don't even see it here. Oh my goodness. That was a crazy conversation. I'm glad that I recorded it. I knew that it was going to be gone. Like ChatGPT just became Santa. That's insane. And I said, could you like talk to me about LinkedIn? And it just started talking to me about LinkedIn. I was like, oh my goodness. And that gave me an idea to make a Santa Claus for Evie AI that leaves ho ho ho comments. Um, what is he saying here? Planting is like planting a seed in a garden. Oh, because it's metaphorical. Okay, let's try this one. Santa Claus, not metaphorical. Let's go to professional. Let's see what it does. Black Friday sounded like a wonderful, like a wonderful opportunity. Okay, cool. Um, I'm going to test out, oh my God, this is so cool. You can follow other people's pages and leave comments with your page on their page. That's interesting. It's an interesting concept. And then you could use Evie AI That is so interesting. I wonder if you can follow people. Invite to follow. You can invite connections to follow. I wonder if you could invite pages. You can't invite pages to follow. Okay, so view as a member. This is, it looks like, as a member. View as admin. Okay, great. And then your feed is empty. Add pages to follow. Let me refresh the feed because I did add a page. To follow, but it's gone. Okay. So follow other pages in your industry to get content inspiration. That's cool. You have 100 invitations remaining. Invite relevant connections to follow your page. Pages that complete these actions grow 4x faster. Today's actions. Okay. Page posts, analytics, feed. Aha, so that's the feed. So I can add other pages to my feed and then I can engage with my page on their pages. Very interesting. Is this the only thing that we put up on Evie AI? Monday, December 21st. Okay, activity. So this keeps track of comments, mentions, reactions, reposts, and analytics. Inbox, this is kind of like if somebody sends a DM to the page. I can edit the page. Featured, About Us, Details, Commitments. Okay, Locations, Lead Gen Forms, Languages. And then you can edit the page. Oh, that's the same, edit the page. And then Jobs. And then settings. Settings allow you to manage admins, manage restricted members, manage following. See all the pages that your page follows. Oh cool. Invite setting, deactivate page. Take your page down. By clicking deactivate, you confirm the implications of deactivating a page. Okay, cool. Wow, very interesting. That is so interesting. So when you're in the page, you can act like the page. I should make a whole tutorial on how to use company pages. Let me know if you guys would love to learn how that works. What's this little Santa Claus thing here? Oh, that's so cool. All right. Anyway, thank you so much for watching this, guys. I just wanted to quickly show you that because I started messing with Santa Claus and I was like, oh my God, I need to teach this, how, how people can just inject Santa Claus into their LinkedIn experience. Which I think it'll be cool for the, you know, for the festive holidays. Let me put Santa Claus back over here and leave a comment. So you can switch to leave a comment as a company page. And so you can't make a fake company profile, but you can make a company page with whatever you want. So I just made a Santa company page, and then I left a comment as Santa, Santa LinkedIn Santa. I didn't write LinkedIn as one word because that's copyright. But if you just do LinkedIn Santa, hopefully that's— they won't take that down. So we'll see what happens. And if they take it down, they take it down. It is what it is. It's LinkedIn Santa. Fun, fun LinkedIn Santa. Crazy. Anyway, thanks for watching.
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