Sonic Podcast Featuring Joe Apfelbaum

So historically, I'm like, uh, you know, from the cybersecurity world.

Oh, so you don't put yourself on LinkedIn because— so Sonic Combinator is soniccombinator.com?

Yes.

Oh, wow. What does, what does soniccombinator.com do? We sell pre-sell-built agents. I love that.

Yes.

Wow. And are you using N8N in the background?

N8N? Yes, sir. Make.com, Zapier.

And you're not, and you're not even on whatchamacallit? You're not even on LinkedIn, huh?

My main shtick, Joe, is I want to help other businesses use AI. I don't want to be the one selling it necessarily.

Wow.

I'll, so what I'll do, like my typical day is like, I'll talk to my community. I have about 90 people in it now. And they'll say like, hey Sonic, you know what'd be really cool is if we had a ready-to-go product where a user comes in, enters data into their form, and then based on that input, We just have an automation that generates a new post for them, new image for them, and just posts it on Instagram every single day.

So you'll use NA10 to kind of build that out and that automation just works. Amazing.

You got it. And so HighLevel, which I think you guys use as well.

Very familiar, yeah.

You know, we'll have a form, we'll have the user input all of the data, that'll kick off a workflow, right? And it'll pop it off to OpenAI, generate the post, send it to DALL-E, generate an image, And then go over to Make to go ahead and post, right? And so now I just take this ready-to-go tool and I give it to my affiliates, whoever uses HighLevel. And then if you want, you can be like a VIP member, all that kind of stuff. But I just give it to them in order to build their businesses. I'm like, look, the tool's already here. Go and sell this thing and then charge people $500 a month and manage their social media.

And then what you charge, they pay you half of it or something like that?

No, they don't. I'm kind of silly like that. So I just build it because it's fun for me. Maybe down the road, you know, Joe—

So they use your credits for free?

No, no, they don't use my credits for free. They build the same thing. So I do like a tutorial.

Oh, okay, got it. So they build their own automation and you're just basically giving free information out because you made it. You got to the end of the yellow brick road. So you're teaching people, here's the automation, here's the JSON file, here's how you open Here's how you put it in. Here's how you use it. Make it for yourself, enjoy it, and sell it for $500 a month. And you got 90 people that meet you every day to discuss this.

Exactly. Exactly.

Amazing. Amazing. That's incredible. Um, would you be open to me doing, um, a workshop eventually for your 90 people just to show them how to use a tool that will blow their mind?

I would love that.

Okay, awesome.

Yeah, I would love that. We'll do— should we just go live?

Let's just go live. Let's go. I'm ready to go.

This is like way more involved than typically, you know? So we have— Joe, you gotta help me out with your last name. I'll edit it out if you want.

Oh no, it's good. You don't have to edit it out. Yeah, my name is Joe Apfelbaum.

Apfelbaum. Okay, great. And I'm Sonic Canriel. This is Sonic Combinator. Joe is a, like, artificial intelligence aficionado, right? You're, you're killing it online. I see all of your case studies, the use cases, phenomenal stuff. And it's right up my alley with Sonic Combinator. And so before we went live, we were just chatting like, okay, so I have this community, it's about 90 people in the school, and I build these automations and then I hand them off to people in order to leverage those. to then go sell and make money and ultimately build their business. And that's my passion is I want to help people solve business problems. Sometimes the solution is technical, sometimes it's just sales, sometimes it's just like, how do you approach people? And so I love doing that. And when you ask me like, hey, can I come talk to your community about some cool tools that I have? I'm like, heck yeah, I want to do that because I just want to provide as much value as possible within this community. I love that.

Thank you so much. And I love that you're adding value. I love that you were in cybersecurity. I love that you're in the witness protection program right now. That is epic.

I love it. Because of cybersecurity, I like to keep a low profile. But for Sonic Combinator, I want to get the name out there. So I'm kind of between these two worlds. Maybe I should just have an AI avatar talk.

Well, first of all, you should definitely have an AI avatar talk. You should also have a character. With Sora too, you can create a character. And with HeyGen, you could make a representation of you that is not your own facial footprint, but still uses your government ID so that you can legitimately exist on LinkedIn, but you don't have to give away your biometrics.

Wow.

So you could use other biometrics that look exactly like you, looks similar to you, but it's not literally you. So nobody can really copy you. And so you can create a facial footprint that is different than you, but if someone looks at you, they wouldn't know the difference. But if you go to the airport or you use Google Images to try to find that face, it's gonna be clearly a different face. But if someone looks at you at a conference, they're gonna be like, oh, that's him for sure. But it's not really you, so you're kinda protecting yourself. So I do tell people that are afraid of literally putting their facial footprint down is to create an AI version of themselves and then use HeyGen to animate that and create that. And a lot of my courses and trainings are not actually me. They look like me, but they're not me.

Nice.

And it's just incredible. And people don't know the difference. They literally don't know the difference. Same thing with my vocal, my vocal, my voice with ElevenLabs. You can clone your voice. And basically have an unlimited version of you talking. So eventually there's gonna be a technology that allows me to be able to have a meaningful conversation like we're having right now and be able to in real time, it's called an interactive avatar. It's not where it needs to be. It's very delayed and not nuanced. And you can't have, you can't go like this.

Yeah, yeah, yeah.

You can't do that yet randomly, but eventually it will be able to get to that point. We're pretty far off from it getting to a point where it can kind of like stay Development Circle. I teach them how to use AI. So here's a hack: Gemini Three Pro can now watch videos and can analyze those videos. So you can take a video of me going like this, danan dananan dan dan danan dananan dan, and then you can take that video clip, put it into Gemini Pro Three, and say, "Make me a JSON prompt that is extremely detailed, that breaks apart every single frame of the video." the audio, the person, the context, the lighting, the background, the Microsoft type, the microphone type, every little detail. And it will create a very detailed JSON prompt that you can then put into Sora 2 or VO3-1, and it will literally recreate something that is not exactly that, but is scary close.

Wow. That's phenomenal. That's the latest release, right? Gemini 3?

3 Pro, yeah, 3 Pro.

3 Pro.

Unbelievable what you can do with it. And I know your mind is already like thinking because, you know, what I tell it to do is I drop YouTube videos in there and say, make me an infographic out of this YouTube video and it does it instantly. Or I take it, you know what Sora 2 is? Sora 2 is the new social network. And so I had a whole Sora 2 bootcamp. One of my hacks is to go to Sora 2, download someone else's video 'cause people started hiding their prompts. And then I say, make me a prompt that replicates his video.

And then it just reverse engineers it.

I reverse engineer any video in seconds. Now I can make any 10-second video from any video idea that I have in Sora. And so this is a very powerful, powerful thing. I've already been reverse engineering people's images, but now I can reverse engineer, like Evvy AI, we built a technology, a sales assistant. We have clients in 40 countries around the world and we enhance your online presence. By helping you with a Google Chrome extension and a web app that supports all your sales activities on platforms like LinkedIn. So for example, if you want to optimize your LinkedIn profile, Evy AI will read your profile, optimize your, your photo. So it'll create a Nano Banana Pro photo of your face that looks perfect. It'll create a banner for you. It'll create a headline. It'll create an about section, an experience section, a featured section. It'll create a business networking one-sheet as a PDF. It'll basically build your whole profile for you. And then in addition to that, it'll write up all your content every single day. It'll write up images with that content that look like you and that have graphics that say whatever you want them to say, like you holding a card that says something. It'll also save all your connections into a list and segment them and organize them based on who you know and who you don't know. It'll research them using AI. So even if they don't have anything on LinkedIn, it'll find all their information from all the entire internet and then segment that organize that, and bring that to you, telling them everything there is to know about you. So if I knew your first and last name, which I don't because you're hiding behind the brand called Sonic, which is totally fine, and because I know enough, I can probably take your face, put it into PimEyes, and I know how to be able to find out who you are and be able to do a reverse WHOIS lookup and look up previous WHOIS records before they went private and— I know how to do those types of things.

Yeah.

Um, but most people aren't— are— don't have private investigator ability, you know, like to be able to use the internet in a very ethical way with all legal, 100% white hat permission-based stuff, but just know where to go to do what, you know? Like, yeah, how do you— how do you look at the EXIF information on an image to understand the coordinates, you know? Like, you know how to wipe that, you're in cybersecurity. But most people don't understand that you can do some basic nerdy stuff without hacking or anything else and just have fun. But also you need to know that information so that you can protect your children. I have 5 beautiful children and I want my kids to know these things so when they share a photo online, they know they're sharing their location.

Exactly.

And, and they understand what does it mean to click on something and to give away their IP, and what does it mean to be able to give someone your phone number and then they could do a reverse lookup to see who your provider is. So there's a lot of scary things that people can do. So you got to kind of protect yourself and make sure that you're doing things correctly, step by step. And thinking about, uh, artificial intelligence, I do recommend that you create a brand around yourself so that when people look for you, they don't find the real stuff. That's really key for you personally if you're a cybersecurity guy and you want to protect yourself. You need to send me on a chase. And it's so easy to do that with AI. You need to send me on a chase where now you're a pro wrestler. So you know which, which, which asset they got when they call you a pro wrestler. And you're like, ah, I get it. That's what they used that video. That's what they did. And now you're—

Easter eggs to identify that. Oh, where are they coming from? How far are they? How close are they to my tribe?

You love, you love eating raw pigeon.

Sure.

Right? And all of a sudden I'm like, oh, so he got that book from Amazon called The Raw Pigeon Book that I seeded in Amazon. Now I know how he got that or where they got the comment that said that you did what. And so you can have a whole organized list of things that you can send people on a whole route and you can have an LLM work for 10, 15 minutes doing research on you and bring you everything, all the lies that you put in there. And then you'll be like, all right, I know exactly where they got all these lies and I know exactly what you're doing.

Yeah.

You could even plant information in public databases and give them addresses that you purposely put in there just to see if they use the public database.

Exactly. Exactly. Wow. That's phenomenal. And like you said, there's so many different ways that you can use AI for good, but then also for bad. And if we're headed down the cybersecurity conversation, I think that's phenomenal because From, you know, if you wanted to do bad things, you can find information so much faster today. And like you said, have multiple different inputs and then connect the dots rapidly. Before, you know, when you're working with like an agency, let's say, and they're investigating or they're trying to find something, they would have these boards and they would have multiple inputs and they'd have different teams. That would just stovepipe these data into like compartmentalized information based on classifications, and then they wouldn't communicate with each other. But if you have a layer of AI, you know, feed this to Gemini 3 like we were talking about earlier, and all of those pinpoints could be connected instantly, then you just, you just get information so much faster, and, and the accuracy of that information is so much better too. Because now, you know, conversing and like countering basically the concept that you mentioned of create these, you know, fake trails behind you. Now I see Gemini-3 coming back and saying, oh, this person, Sonic Harell. Yeah, he has these 3 fake trails to avoid those. But here's his real identity because that's tied to his electric bill, that's tied to his Social Security number, that's tied to the kids that he drives to school. And I've seen him on these cameras and I see where his HOA is and all these kinds of things. And they can kind of validate all of these things. Or, you know, take a look at the picture behind me and be like, oh, that's the unit he was in. What patch is that?

Right?

Let me look it up and then see who his friends are within that particular community. And then it's like mind-bogglingly scary how somebody can track exactly who you are.

You got to be really careful. There's a lot of different things that people can track in terms of like even the trees that are behind people in their photos. I've seen people do that, track that. I've seen people track buildings and things. You know, you can upload a building to AI with Google Lens and you can tell it to identify the building. So my daughter got a Snap from her friend. Do you know what Snap is?

Yeah, Snapchat.

So she's like, I need to know where my friend is. And she showed me the Snapchat. Show me, show me where this thing is. So I took a picture of the Snap with another phone and then I went to Google Lens and I said, what building is this? And it showed me exactly where she was.

Nice.

How insane is that?

This is like, um, what was that movie with Will Smith a long time ago?

Inception?

No, no, no. Will Smith, a long time ago, where he was just caught up in this bad thing. The NSA was chasing him with all this amazing technology. Like, he'd walk into a store and they just control the camera and rotate it and be like, oh, he just dropped this package into somebody else's, and let's go follow them, and so on. So now, you know, it's almost unimaginable how much AI is going to be involved. And like you said, you can have a completely fake persona online generating revenue for you. So you've essentially cloned yourself. You build this entire social media platform.

I mean, if you go right now to this website, 99hacks.club.

Okay, do you want to share your screen or is that—

No, you could— I'm sharing my screen on LinkedIn, so if you want to see what I'm looking at, you can go to LinkedIn Live or YouTube Live or Facebook Live or Twitter Live.

Oh, that's so cool. I'm basically on everything right now. 99hacks.com.

Yeah, if you go to 99hacks.club, C-U-L-B, C-L-U-B, 99hacks.club, you'll notice I have, um, I have a website there. It says save time and get clients, right? Learn the hacks. That entire website was generated by AI. So I spent $5, bought a domain from GoDaddy, pushed their, their, their AI, uh, creator I took this image that I got when I went to this LinkedIn meetup. I uploaded it. I went to Suno. I downloaded— I made a video— a music file. I put it on SoundCloud and I uploaded it because they only allow you to attach SoundCloud to that builder. And so there's a song there that you could listen to. And then I added several videos. Those videos were created with HeyGen, H-E-Y-G-E-N. And I have 99 other amazing videos that are right there that you could watch. So if you scroll down, scroll down just a little bit, you can play that song that's right there. There's a song on top of the video. You see there's a song right here? Yeah, so that song was created by AI. Let's listen to it. Yo, let's go! Here we go.

Ah. Beautiful. Oh my God, that's so nice.

And then those are 2 examples.

Music right now is on fire. Like, I enjoy listening to AI music so much more now because one thing is the, the breath that they take. Let me stop sharing here. Yeah, uh, stop sharing. When, you know, when, when artists sing, they have to take a breath because they're human. AI doesn't have to. And so they can stay on tempo so much better. And it just sounds so much nicer because you get this constant feed of information. It's like subliminal almost. And then when they take the same lyrics and they put it in a better tune, like I don't understand music too well, but there's like this—

Auto-tune. Yeah.

Right. There's supposed to be a frequency that's supposed to be nicer to listen to. They put it there. That's amazing. That's really cool. Yeah.

It's incredible. It's incredible. So yeah, so we built a piece of technology that helps people be able to have an assistant on social media, and that assistant can help you with all the regular tasks that you need to be doing on a daily basis. So every day you need to write a post. Our assistant knows who you are and writes the post for you. Takes a second. You push a button, the post gets written. It gives you the ideas for what to post about. You can select the idea if you want, or you can have it just create the post. It also creates an image for you that you could use. So if you go on LinkedIn, you'll see my posts. I'm posting every single day on LinkedIn. I recommend Everybody posts on LinkedIn, but do you know why I picked LinkedIn as a platform that I focus on? Do you have any idea why?

Maybe your customers are there? Business?

It's not because my customers are there. That's a good reason, but that's not the reason I chose LinkedIn. Can you guess another reason maybe why?

LinkedIn allows a lot of inner integrations? Maybe it's like a technology-based—

Actually, actually it allows less integrations than Twitter and Instagram and Facebook. It's actually much more locked The reason I chose LinkedIn is exactly why— the reason is exactly because of the things we spoke about earlier. When you go on Instagram and I look at your Instagram and I went to your website, I clicked on your Instagram, you have very little activity and there's zero information about you there. Do I see your first name there? No. Do I see your last name there? No. Do I see where you went to school? Where you worked?

No.

Do I see who our mutual connections are? Do I see any information? I see nothing about you. I know nothing about you. I don't even see your location. I see nothing.

I could be fake for now. You could be.

And most Instagram accounts, they say, are bots. There are more bot Instagram accounts, fake accounts, than there are humans.

Oh, like the whole X.com, Twitter.

It's so easy to create a fake account and create engagement on a fake account. It's so easy to, you know, they have, they have these farms with phones. You see them on the wall. And they have about 1,000 phones.

I have seen that.

And then those 1,000 phones are basically just automatically scrolling down and clicking and liking and clicking and liking and clicking and liking and clicking and liking and posting and liking and posting and liking and commenting and posting and liking. And that's basically all they do. And it's a farm of 1,000 accounts that are doing it. So if you want to manipulate something, you can, you can manipulate something by using a farm, multiple farms, which each have 1,000 accounts on actual cell phones that have actual real Real cell phone numbers, and it's all managed from one device. You see one human being managing 1,000 accounts, and you're like, okay, everybody go like this post. And you see 1,000 phones go to that profile and like the post, and also the algorithm throws it into the top, and there's 100,000 likes.

Geez, we did some pretty, pretty cool things in the— in my past life, you know, which remind me a lot of what you're talking about here.

So my point is LinkedIn is a great platform where you can build real government ID verified connections with people because the profiles have first name, last name, company name, title, where you work, where you worked before, what school you went to, mutual connections, recommendations, skills, and everything is verified with government ID. And so there's 1.2 billion people on there. Most of the accounts are not fake. They're real human beings versus Instagram and Facebook. Most of the accounts are fake. Twitter, most of the accounts are fake. They're not real humans. So you have a real human, not a business. There's no business profiles. There's company pages, but they're not business profiles. You can't connect with a company page. And, but here's, here's the, the main thing that I love about LinkedIn.

Mm-hmm.

If you want to get followers on TikTok, on Twitter, on Instagram, you want to get followers on any of those platforms, it is hard. Why is it hard? Because someone needs to take an action to follow you. They need to go and follow you. They got to press follow. It's intentional. On LinkedIn, if I connect with you, you automatically follow me. So I can send out thousands of connection requests every single year. A percentage of the people will accept, and I will have thousands of followers on LinkedIn automatically, just from people accepting my connection request. Most people don't even know this.

Interesting.

It's a hack. It's literally a hack. There's a hack that allows you to be able to get followers. Now, if you wanted 30,000 followers, why wouldn't you use LinkedIn to get your first 30,000 followers and then take those followers and push them to YouTube? Take those followers and push them to Instagram.

So on the one hand, I want to kind of understand your, your thought process because you're so heavily involved in AI and artificial intelligence. You're putting a lot of weight on the person you interact with being real, right? And then on the other side, it's like, well, you can create fake profiles and you actually sell these fake profiles and you have like fake music and all this kind of fake stuff. So it's like you can make money from the fake stuff, but you seem to be putting a lot of value on making sure you're working with a real person.

I'll tell you why.

I'll tell you why.

Fake accounts don't pay you money.

But they do.

No, the fake account is not going to pay you money. Fake account will get you exposure.

Okay, I see.

To real people.

Okay, okay. Like the physical act of paying.

Yeah, the physical act of paying. Yeah, so if, if you're— if your monetization strategy is just getting views, you can make money off just getting views from bots. You could do that. You can get views from bots and views make money, and you can make money off a faceless account, and you can play that game. That's not the game I'm in. I'm a consultant. So if you're a coach, if you're a consultant, if you're an entrepreneur and you want to make real money— I'm not talking about making, you know, 10 cents from a view. I'm talking about making $10,000 from closing a new— you're an accountant and you want a new client and they pay you $1,000 a month. or you're a CPA, you're a web designer, you're a graphic designer, you're an outsourced CFO, whatever you are, and you need real relationships with people, you don't go on Instagram and you get some random fake account to follow you. You're never going to turn that into a conversation. So my whole thing is, my whole competitive advantage is I teach you how to get real conversations with real people, but you use artificial intelligence to scale you.

Yes. Okay. Very nice.

Because you don't have the time to write a post. You don't have the time to write a song. You don't have the time to do all this stuff. So use AI to help you do this stuff. But then when it comes to having a real conversation with someone, really get on the phone with them. They're real, real. So I can— if I shared my screen and I turned on my dialer, I could, I could just attack it right now and just start getting on the phone with people.

Exactly. You know what I've learned is Humans are naturally lazy, I guess. Maybe not the right word. It's a little derogatory, but we're going to find the most efficient path to success at the end of the tunnel. And before it was like, okay, you have to work really hard in the field. Let's say you have to dig, physical labor, sweat a lot, and then you grow some plants and then you can sell them. Well, as technology increased, We have become like lazier and lazier. It's like we want the solution quicker and quicker. So even now that, you know, I'm hearing you explain, like you press a button and it can post for you, you know, you pay Joe and then he builds this online presence for you automatically. Then it's like the next form of lazy. It's like, yeah, Joe, but I don't want to go press a button every day, right? Like, no, I don't want to come up with ideas, Joe. Like, I don't want to even talk to AI.

Yeah.

So I just want to pay.

So that's what—

that just makes me money.

100%. So that's what we're doing next year, beginning of the year. What we're going to do is we're going to start creating these agents that will get to know your brand DNA and then will automatically just be posting for you every day. You won't have to do anything. It'll just go off and schedule a post for the rest of the year. Everything is done. It's all sitting there in your account, ready to be posted, created, and listens to your conversations that you have with people, joins your Zoom. And helps you with all the different things that you need to be doing for you. You don't even have to do anything. It organizes everything. It organizes your email. It organizes your communication. It calls people for you. It's going to do everything. I want, I want a real agent that will work with you and support you in your goals. And all you have to do is collect the money. That's what you have to do.

And what Joe is saying is like 100% real, right? This is not hyperbole because There's technology, despair technology that's increasing every single day, the level of, you know, ability.

Have you heard of Bordi?

Bordi? No.

Okay, so there's an AI that I have a relationship with. Okay, I got divorced recently. So I have relationships with many AIs. My son's actually calling me right now. Let me just text him and tell him I'll call him back when I'm done. I will be done this podcast. In a few. Can I call you back? Okay. Um, so there's, so there's, there's a, an app called Bordi that allow— that basically calls me every week. Every single week it calls me and it asks me, who do you want to meet? It knows 100,000 people. It has relationships with 100,000 people that it does this with.

Okay.

And it's basically a RAG database. And every phone number that it calls, it knows who the person is. It connects with them on LinkedIn. It WhatsApps them, whatever. And it keeps a history of its conversations. And then every single time it calls and it speaks to, it logs a note in the database, and it keeps track of what I told it. So I said, hey, listen, I'm going to a conference. I wanna meet, I'm going traveling to this place. Could you introduce me to 2 people in this place that I can network with and build relationships? And then it goes and it sends you a WhatsApp with their cell phones and their LinkedIns. And it even doesn't, it even reaches out to them and says, hey, Joe's gonna be in your city. Do you wanna meet with him? him. I'm his assistant Bordy. And then it basically just does it. It makes the intro. And I have built tremendous relationships from people that Bordy connected me with.

So you're building your own Bordy now, right?

So I'm building, I'm building a technology. So what I'm doing is I'm first getting clients with the technology that's stable and works right now. And that, that kind of works, but it's, it's not perfect. But it's like 90% there and it's only going to get better from here. And so what I'm doing is I'm going to be layering on agents to the assistant. So right now we have an assistant. Okay. The assistant is called Evie AI. Right now the assistant sits on the side of your browser and it helps you. It looks at a post, you don't know what to write, it generates the comment for you. If you like it, you hit post.

Okay.

Eventually it'll just show you the posts and comment for you. It won't even have to do any of that. It'll just kind of do it all for you. Um, I don't know that people will ever be comfortable with that. I think people will be comfortable with the AI writing, drafting posts, and then scheduling them into the future. And then they check to see if they like it or not like it. And if they don't like it, they can say, I don't like it.

I think you're right that, you know, there has to be some, some parameters there, like some checks and balances. But if somebody is literally launching, like, let's say that, um, AI music social pla— social, you know, account. I want to go come up with the latest ideas, the latest hottest trends, download the lyrics, change them out so I don't get sued, update, you know, the lyrics, the tone, and then I want to post it on social media. And then I want to promote the heck out of that. And I want Eddie AI to like just come up with all sorts of salesy tactics to get people to go watch my videos.

But here's where the rubber hits the road. The rubber hits the road with real relationships. So if I— if me and you meet and we have a relationship and we do a selfie, and then I feed that selfie to the AI, and I tell the AI the context of our relationship, and I give it all these intimate details about the stuff that we spoke about, now the AI knows things that only I would know. And now the AI sends you a message every single year at the anniversary of your mother's death from my text message, coming from me and saying, by the way, I was thinking about— Oh, that's so creepy. What we spoke about when we met on the cruise last January.

Right.

And I just want to say I'll never forget the day that your mother died, and I will message you every year with a poem because I know your mother loved poems.

Jeez.

Holy shit. Holy shit.

Okay, I, I have to be— this is really, really, really fun, by the way. So I love that you're throwing these things out there. You're like so advanced Compared to like anybody I've spoken to on AI, this is phenomenal. And I love riffing back and forth, you know, for good and bad. And so I want to take the ideas that you're coming up with, figure out how to turn them into businesses, give them to my community. You know, I absolutely love you coming to chat with everybody, right?

Yeah, I want to, I want to speak with the people so that I can show them how to use LinkedIn. That's really the key because I'll tell you why LinkedIn is the key for everybody. Because it has real data. So if I, if I just look at you on Instagram, I know nothing about you. If I take your real data from LinkedIn, I can build a real relationship that turns into that $500 a month thing that you're gonna— like, no one spends $500 a month just from clicking on an ad or just from like randomly, uh, interact— they'll spend on an OnlyFans maybe $10 a month or $5 a month, but not $500 a month.

I wouldn't know.

$500 a month you spend on a relationship. You have a conversation with the person, you speak to them, and it turns into $500 a month or $5,000 a month. Or I have clients that pay me $20,000 a month. You know what I mean? So like, if you want those types of accounts, you got to find real people that have real businesses and have real relationships and conversations.

Yeah.

If you're not looking just to make $5 off selling a template, I could sell $5 templates all day. You know, I have prompts that I sell. I have prompt packs. that I have ads. It costs me $2 for the ad. It's $5 the person pays. So I'm like, I'm getting leads that are making me more money on the leads than what it costs me on the ads.

Exactly.

And it's just a prompt pack that Claude created. You know what I mean?

Yeah.

So I even, I came with the idea for the prompt and organized it and made it nice and everything. But, and then I made the ad for it and I delivered it. So I'm delivering a service, but people would pay $5 for a prompt pack. You know what I mean? Here's a, you're an accountant, you need 100 prompts for an accountant. You're a real estate agent, you need 100 prompts for a real estate agent. I'll run an ad. We have to know how to run ads in a way that it will cost you less than whatever, 'cause you'll lose a lot of money very quickly. And sometimes it stops working and you gotta tweak it and you gotta get someone on it.

Right.

But even if I sell a $5 product for $2, okay, it cost me $5, but I sold it for $2. It's still valuable for me. Even if, here, listen to this. Listen to this, because I have a marketing agency for 17 years, I have a lot of data. If it costs me $100 to sell you a $5 product, it's still worth it to me.

Because of the lifetime value of the customer?

Because I have your credit card. And if I have your credit card and your cell phone number, and I know who you are with your LinkedIn account, and I pick up the phone and I learn everything about you before I pick up the phone, and then I pick up the phone and I know what your problem is, And I have a conversation with you and say, oh my God, thank you for spending $2 on that thing. Did you know it cost me $100 to get you to spend the $2? You're like, oh my God, this $2 thing is worth literally $1,000. I was like, what if I showed you something that's worth $100,000 and I gave it to you for just $50?

Beautiful. And now your customer acquisition cost is $98 to sell a $100,000 product.

And they're like, holy shit, really? You can provide that? Let's get on my Zoom. Let's talk. And now we have an hour conversation. And by the end of that hour conversation, They're spending $2,000 a week with me.

Nice.

Because I know who they are.

You've been doing marketing for 17 years.

I had my agency for 17 years. I started web design when I was 20. So like 10 years before that, I started doing web design for people for fun. I love reverse engineering stuff. That's my favorite thing to do.

You don't look a day over 35, just so you know.

The math is not adding up. When I got divorced, I lost 15 years. Meaning I gained 15 years, meaning I look 15 years younger.

Yeah, you just got younger. I'm like, what?

By the way, by the way, I had one meal in the past 72 hours. I don't really eat a lot.

Oh, is it— is that like intermittent fasting? Are we going down the health path now?

Yeah, yeah, fasting, like full-on fasting.

That's like legit fasting too, because I know I'll do like intermittent sometimes, which is like 18 hours or whatever it is, you know.

What's the longest you've ever fasted?

18, 20 days.

Most people don't know that really what you need is water. Water.

Just water, right? So it's like a water fast.

You need salt. You need salt.

Yeah.

You need water and salt.

Water and salt. So you supplement it. Okay. I have heard like after 5 days you go into like this area where you're actually killing cancer cells.

After 2 days. Yeah.

Just 2 days?

Yeah.

Is that what they call like autophagy, extreme keto or whatever, like next level keto?

No, it's just autophagy. It's not— you're in ketosis. You— so within 24 hours, your body starts realizing that like, holy shit, you— I'm not getting any more glucose. Like, I'm not getting any more of this stuff. So what I need to do is I need to start turning the fat cells into energy. So your body can either work off Uh, sugar, or it could work off fat. One or the other. It can't do both. Your liver can't process both. So you need to process one or the other. If you're on sugar, that's why you go crazy. If you're on sugar and you don't take sugar, you start going nuts.

Carbs.

Why? Because those carbs are wanting you to get more carbs, and your brain starts thinking to itself, my— the body hasn't caught up yet with this shift. And sometimes, sometimes to shift for really happen, you got to get— you got to stop it for 2 weeks. Because your body takes time for it to kind of replicate and, and get to a good place. So if you're used to eating sugar and you're eating a lot of bread, sugar, corn, pasta, rice, potatoes, like all the things that are high in the glycemic index, and you have spiked insulin, your body's gonna crave that. And your, uh, and the, the trillions of bacteria you have in your body are gonna start controlling your mind and making you hangry, as they call it.

Yeah. That's right.

And making you behave badly and giving you headaches and all that stuff. So if you cleanse yourself from eating sugars and you focus on just fats, like you go on the sardine diet where you just eat sardines every day, what ends up happening is you get into ketosis. And when you get into ketosis, your body starts literally eating the fat, turning the fat into energy. And when you're eating the fat into energy, there's no reason why you need all this extra fat in your body. You don't need it. You don't need all this fat. This fat is there for you to fast. It used to be that we would have fasting, feast, and famine, feast and famine. That's how we— that's how our bodies adapted. So we're supposed to have famines. We're— this is normal. We're supposed to. But the problem is we have food. We are an all-you-can-eat buffet 24/7.

Yes.

And that's why many of us are getting sick. And also we're eating seed oils, we're eating pesticides. We're eating all the things that just don't have any minerals, so we demineralize our body. Your body's starting to get minerals from the bones. You end up getting osteoporosis. We end up putting a bunch of stuff into our body that ends up becoming cancerous, cancer cells, because the body's protecting you from all these bad things that it doesn't know what to do with. You're also not moving your body enough, so your lymph fluid is not moving around. You know, get a vibration plate. You know what a vibration plate is? You stand on it, it vibrates your whole body, and it cleanses you.

Oh, yes. Yeah, we have one.

Or go for a 1-hour walk every day. Or jump on a trampoline every day and then watch how you feel after that. Get into a place where you're working yourself out. And by the way, a lot of people don't know that isometric workouts are more powerful than pushing yourself. All you gotta do is just hang and then let go slowly and watch what happens to your muscles.

Wow.

Your muscles tear much faster that way and you get muscle growth is much faster with isometric holds. So people are doing things unstrategically. They're eating the wrong foods. They're eating way too often. And they don't realize why they're not feeling high energy. I wrote a book called High Energy Secrets. I wrote a book called High Energy Marketing, High Energy Purpose, High Energy Networking. And now I'm coming out with a book called High Energy Prompting, how to prompt to get anything you want in life. And so I'm very— that's what I'm trying to say.

You should also have like an energy drink as well.

Ooh, it's called water. I'm going to have an energy drink called water.

But then label it something.

Yeah, I'm going to call it high energy water with a little salt in it.

Like the Space Jam thing, right?

Yeah, High Energy Water, good idea. I'm going to see if highenergywater.com is available. It's probably not, but if it's available, I'm buying the domain.

You know what somebody found? 67water.com.

Ooh!

What do you think about that one, right?

That's very popular.

Just jump on this trail, like whatever the fad is, ride it until it's burned to the ground, and then move on to something else.

I love that.

I love that. This has been phenomenal, Joe. I got to end it here.

Yeah.

I'll definitely invite you to the school community, please. I know people are dying to work with you. We'll put all of your information in the description, but where can people find you? What should they go do?

Yeah, it's really easy. If you send the word demo to 973-841-8868, we will send you a text message with a demonstration video of Evie AI. Just send the word demo to 973-841-8868 and you will get a demo of Evie AI. If you send the word roast to 973-841-8868, we will roast your LinkedIn profile. We'll just ask you for it.

Yes.

And if you send the word bundle to 973-841-8868, we'll send you information about our bundle. If you want to find me, one of my LinkedIn hacks is to buy a domain from GoDaddy that forwards to your LinkedIn profile. Mine, my domain is joelinkedin.com. Why? Because it's easy to remember Joe, J-O-E, And it's easy to remember LinkedIn, and I'm the LinkedIn Daddy. So if you go to joelinkedin.com, it'll show next to my verification, it's verified that I'm the LinkedIn Daddy by LinkedIn. So go to, go to joelinkedin.com, check it out now if you want.

Okay.

Go to joelinkedin.com and you'll see that I'm the verified daddy on LinkedIn. I'm the LinkedIn Daddy. So go to joelinkedin.com or text the word demo to 973-841-8868, and we'll send you a demo to your cell.

I am loving this marketing. I've overdosed, I'm so excited. Usually it's just me kind of like, come on, come on, let's talk about marketing. And you're over here like the ninja of marketing, which is amazing. Thank you very much, sir. I really appreciate your time. Looking forward to working with you here in the very near future.

Awesome. Thank you very much, and I'll see you on the next one. Boom. Yes, sir.

I'll hit stop. Riverside will just allow us to upload. As soon as it says upload, I think we're good.

Amazing. Yeah, it says great, recording is uploaded. You can close the tab now.

Awesome. So I do have, um, I think it's just like a Skool invite. Can I just send that to you?

Yeah, you can send it to Joe. Are you familiar with Skool already? Yeah, I am. So I have a community with 1,500 people in Skool. It's called the AI for LinkedIn community. So if you go to skool.com/evai, you'll see it.

Okay, perfect.

I also have a thought leader community that's $1,000 a month. So if you go to skool.com/thoughtleaders, you'll see that one.

Okay, great.

And I have a third one. I have an automation community called skool.com/aiautomation where it's Automation 101. We teach the basics of automation in there and we meet every single day. So we have 3 Skool communities. The one that's the most popular is the Skool community called skool.com/evai. But yeah, definitely send me a thing. I'm in many school communities. I'm one of the top school— I have one of the top schools in school. I'm number 74 under tech.

Wow.

And I also built a Chrome extension that downloads all 10,000 school communities and analyzes them instantly.

Okay.

I vibe coded that. I'm a vibe coder. I'm a vibe coder. Yeah. I'm a—

Which one did you use? What did you use for vibe coding?

I use Gemini. I use Claude and Gemini depending if I want good design, I use Claude. If I want fast, I would use Gemini. But often I'll put it into Claude and then I'll throw it into Gemini. Do you want me to show you? Should I share my screen?

Well, well, I, I know I have to go with that. I, I built it with, um, uh, Base44. I built this platform called agentrage.com, which is like the N8N, but on a simpler version was my intent. agentrage.com. I'd love to get your feedback on that one as well.

I'm looking at it right now. You built it with Base44?

Yes. Base44 vibe coding just took me like 3 days, $200. And then basically it's people can use in 3 steps, build an agent. So they have a name and then the prompt and then the tools. The tools are where I think is the money because now I can plug in like—

So Base44 is doing the authentication, I see.

Yes. Yes, they are.

Love that.

Yeah. And, you know, I put it on YouTube in the beginning and instantly it went Viral. Like, people loved it. People from like India were jumping in and I didn't know what to do with it. So I just basically stopped developing it. So I have a few agents.

Are you spending a monthly fee on Base44 to host it?

Yeah, it's like $20 though. It's like nothing. I have a few other platforms up there too.

Are you spending $20 a month for all the platforms together?

All the platforms. There's like, I have 5 or 6 up there.

So if I hit run this agent, okay, it can run the agent. Love it. 10 credits.

Okay, so you could buy more credits and buy credits, and then you can buy more credits. And so here's the kicker, Joe. So let's say, let's say somebody goes and builds their agent up there.

I press buy credits, it just takes me to the home. Oh, there you go. Okay, initially, initially, I clicked on buy credits and it didn't take me there. But okay, one time, one time, one time. Got it. Has anybody paid for credits yet?

No, nobody buys it. You know, I've basically got to the point where it's like, super popular, but nobody's using it except me. Right.

Right. Yeah. And, and, you know, the real key is building a community around it. That's really the key. Um, and so Evy AI, the reason why Evy AI is so popular and we have clients in 40 countries around the world is because we have a community of people that use it every day together.

Nice.

So that's, that's really going to be the key for you to, you know, build a community of people. Um, oh yeah, I see you have a Facebook page.

That's what I started building, the, the community. I started copying school into that. And then because it was quite challenging, I said, okay, for now we're just going to talk on Facebook and then we'll build it later.

Love that.

Love that.

Very good. Yeah, no, I would just, I would say having a value proposition for a specific industry would be more helpful than just having general agents. That would, that would be something that you're missing. So if I was going to advise you, I would say pick an industry. So for example, if you do automations for real estate agents, I would build RAGE. So real estate and RAGE. instead of just real estate.

Exactly.

And then you could say, we have 1,000 agents. So if you want to have 100 different agents that do different tasks for you, like the listing builder, the this, the that, the whatever, the confirmation letter creator, the whatever, and then you could build a whole site around just for real estate agents or for cybersecurity professionals, an IP looker, a daily IP checker that checks the IP every day. a website WHOIS backup, WHOIS lookup/research tool, a spider, an LLM blocker, whatever, for cybersecurity people, then whoever your target market is, that's who I would go with. You know what I mean?

I like that. I like that. All right, brother. Well, thank you very much. I really appreciate you. Yeah, we should do this again.

My pleasure. I'd love to see you on LinkedIn. I'd love to create— I'd love for you to create your LinkedIn at some point and put a bunch of fake information there and then You know, some real so you can verify, but the rest fake so you can mess with it.

That might be an idea. I might just do that.

And this way you have the platform.

Yeah. And then when Evie AI reaches out to me, it's like, hey, Joe wants to be your friend.

I'll be like, aha, that's the joke. All right, brother. Thank you very much. Great chatting with you. We'll talk soon.

You too as well. Thank you. Bye.