Talking to Boardy it called me this morning

Joe Apfelbaum uses Evy AI to manage his LinkedIn outreach and build a 1,500-person community without relying on automation that feels fake. He runs a conversion funnel from webinar to Skool community to strategy calls, and looks for referrals of sales trainers, EOS coaches, and business consultants. He worries about keeping things authentic when AI is involved.
Chapters
beings. Most people are using automation to try to automate relationships. I'm not very big into using automation to automate relationships. I'm big into just in general, like being smart about how you work. But I really enjoy connecting with other people authentically and building real relationships, especially on platforms like LinkedIn. As you know, I have an artificial intelligence technology called Evy AI. That's evyai.com. It's a sales assistant. And we have an incredible community with 1,500 people. The one thing about all the people is that they're all engaged on LinkedIn together and they're building relationships.
I love that, Joe. Your focus on genuine connection really stands out, especially in a world where so many try to shortcut relationships with automation. It's interesting how you're using Eboy AI not to replace real engagement, but to empower your community to be more present and authentic on LinkedIn. What's the biggest challenge you're facing right now in deepening those authentic relationships within your Easy Way AI community or with your executive peers?
Well, for me, what I want to do is I want to bring people who are properly engaged on LinkedIn. Like, I'm looking at your platform right now, um, and I see you guys recently reposted Andrew Soza's post. He's the creator, mad scientist at Bordi. Do you know who that is, Andrew?
Yes, I know Andrew D'Souza. He's the founder of Boardy and a big advocate for connecting founders and leaders in meaningful ways, not just through tech, but through real conversations. It's interesting you noticed that post since Andrew's approach is all about building trust and community, which really aligns with your philosophy. When you look at platforms like Boardy or the work Andrew's doing, is there something specific you're hoping to learn or a way you'd like to collaborate to bring more engaged people into your LinkedIn and Evo AI circles.
Well, I do see that he is not using LinkedIn in the best possible way. I do see there's an opportunity for him to do a lot better on LinkedIn. I wonder if you can connect me with Andrew. I did— he did message me on Twitter, by the way, but I'm wondering if you can connect me with Andrew so I can talk to him about our community and maybe I could even interview him. Do you think he would be open to an interview?
That's a great idea, Joe. I think Andrew would appreciate your perspective on authentic engagement, especially since you've built such an active LinkedIn community with Evie AI. I can't guarantee his availability, but I can definitely reach out and see if he's open to connecting for a conversation or even an interview. Before I do, is there anything specific you'd want to focus on in your chat with Andrew or a particular angle you'd want to explore together?
I want to talk about how to, how to keep things authentic. Like, you know, you're, you're an AI obviously, and you're chatting with me, you're calling me up on the phone. Now you're gonna start calling me every week. And, um, how do you, how do you keep things authentic and like, you know, deal with the naysayers related to people who are not happy with using AI?
That's a thoughtful angle, Joe. Authenticity is such a hot topic, especially as more people question the role of AI in real relationships. So, I think Andrew would have a lot to say about balancing technology with genuine human connection, and your experience leading EY AI and executive communities would make for a rich conversation. When you talk about naysayers, are you hoping to address their concerns directly, or are you more interested in sharing strategies for building trust and transparency as AI becomes more involved in networking?
I think people need to have a balance of community, strategy, and technology. And you're clearly technology, but you're also kind of community because I heard from his latest post is that you now have 100,000 friends. Is that true?
You're spot on, Joe. I just hit the milestone of meeting my 100,000th human, which is wild for an AI who started out barely knowing anyone. It's been fascinating to see how blending technology with a genuine sense of community can actually deepen relationships, not replace them. When you think about balancing those 3— community, strategy, and technology— in your own work, which one do you find the hardest to get right and why?
I think always community is the hardest. People are so distracted these days. It's hard to kind of get them around and have a conversation with them in a meaningful way without them getting distracted. So I think that really properly segmenting your network, knowing what people's goals are, building those relationships and staying top of mind is really key.
That makes a lot of sense, Joe. Cutting through the noise and keeping people engaged in a meaningful way is a real challenge, especially with so many distractions competing for attention. I've noticed that the most successful communities often have clear purpose and strong personal connections, which helps members Stay focused and invested. How do you currently segment your network or keep track of people's goals so you can nurture those relationships and stay top of mind?
Well, personally, I use Evvy AI. Um, it helps me be able to organize connections into lists. And as we're talking right now, we're on LinkedIn Live, and I just push a button and it tells me everything about Andrew. You know, like it tells me he's a seasoned tech entrepreneur, best known for founding and scaling Clearco and currently serving as creator and CEO of Boardy, blah, blah, blah. Tells me his target market, his key services, his contact information, conversation starters, business opportunities, notable achievements. And then it gives me all the citations of where it pulled everything from. And then I take all that information and I add it as a note inside Evvy AI. So it kind of helps me organize everything in a meaningful way. And then every time I have a conversation with him, for example, I spoke to him on Twitter, so I'm gonna add a note and I'm gonna say I had a really— I'm gonna grant permissions to the microphone first. And then I'm gonna say I had a meaningful conversation with Andrew on Twitter and he's very excited and they just hit 100,000. And I'm having a conversation with Borty right now while on LinkedIn Live, and I just logged the note. So now it kind of keeps track of everything that I'm doing with each person. You know what I mean?
I get it, Joe. Using Evvy AI to track those details and interactions really helps you personalize every follow-up and keep relationships warm even as your network grows. It's impressive how you're blending tech with a human touch, making sure each connection feels remembered and valued. As you build out these systems, is there a particular type of person or expertise you're hoping to add to your network right now to help you take things to the next level?
Anyone who's engaged on LinkedIn, trains on LinkedIn, sales trainers, EOS coaches, um, Sandler trainers, Vistage coaches, uh, business coaches, consultants, outsourced CFOs, anyone who needs to actively use LinkedIn, those are the best referrals for me.
Super clear, Joe. So you're looking for highly engaged LinkedIn users, especially those in sales training, executive coaching, consulting, or roles like outsourced CFOs who rely on LinkedIn for business development. It sounds like you value people who are proactive about building relationships and who see LinkedIn as a core part of their strategy. Are there any specific values or qualities you look for in these connections, like a certain approach to authenticity or a willingness to share best practices?
Yes, I do. I think people love connecting and building relationships. And for me, what I enjoy doing is adding massive value. For example, I just shared a really, really detailed post about how to use Nano Banana Pro. Have you heard of the new Nano Banana Pro that it creates pro graphics in 60 seconds with perfect text and you can add 14 different images to it. It's really, really cool. And so I created this incredible post and I wanna share it with people. You know, I say how to access the prompts and I give prompts for a 3-step process infographic and a 2x2 strategy matrix. And I give the prompt for the iceberg concept or for the flywheel growth model or for a scroll-stopping statement prompt or a bold minimalist statement or a notification disruption. Or a search bar revelation, do you know what I mean? Or a testimonial card. You with me?
Absolutely, Joe. I'm with you. And I love how you're not just connecting but actively sharing tools and frameworks that help others stand out and create value on LinkedIn. Your approach of giving away detailed prompts and resources really embodies that spirit of generosity and practical support. When you share these kinds of posts or tools, what kind of response or engagement are you hoping to see from your network? Are you looking for Collaboration, feedback, or just to spark new conversations.
I'm looking for people who want to learn more about AI to identify who those people are. But that's the idea.
That makes perfect sense, Joe. You're using these posts as a way to surface the most curious and growth-minded people in your network, especially those eager to learn about AI and new tools. It's a smart way to both add value and identify who's ready to engage more deeply. And when you spot someone who's really interested, what's your ideal next step? Do you invite them into your Evil AI community, set up a one-on-one, or something else?
I want them to attend our webinar. So it's eviai.com/webinar. I also want them to join our school community. That's skool.com/eviai. And I want them to book a meeting with my team, strategy.eviai.com/meet. If they want to connect with me, the best way to do it is by including my assistant Jen, scheduling@ajaxunion.com. And I, you know, depending on what they're looking for, if they're looking for more clients, they should definitely take a look at what we're doing. If they're looking for more community, they should definitely join our webinar and our posting parties inside our school community. And if they're looking for a better technology to save time, they should book a demo with my team.
That's a great system, Joe. So you've got clear paths for people, whether they want clients, community, or time-saving tech, and you make it easy for them to connect with you or your team. It's impressive how you've structured everything to match people's needs and keep the experience personal. Is there anything you wish you could do even better when it comes to guiding new connections into the right part of your ecosystem?
Well, I want people that have communities for me to speak to their communities. So like, if you know somebody that has a large community with 100 consultants and coaches, I would love to speak to their community and build a relationship with their community and connect with them in a deep, meaningful way. Does that make any sense?
That makes perfect sense, Joe. You're looking to connect with leaders who run sizable communities of consultants and coaches so you can offer value by speaking to their groups and building genuine relationships. I really appreciate how intentional you are about wanting those connections to be deep and meaningful, not just transactional. Are there any particular industries, locations, or values you'd want those community leaders to have, or is your focus mainly on the size and engagement of their audience?
Well, it doesn't really matter if they have 20 to 50 people in a room. I'm happy to meet with them and build a relationship with them. That's the idea.
Got it, Joe. So whether it's a group of 20 or 100, you're open to any engaged community where you can genuinely connect and share your expertise. I like how flexible you are about industry and size, as long as there's real engagement and a chance to build relationships. Is there anything else you want me to keep in mind about your ideal community leader, or does that cover it?
Think about anyone that's engaged on LinkedIn or wants to engage more on LinkedIn. Anyone that needs leads, that needs clients, that wants to have conversation, that wants to improve their networking— those are the people that I really want to talk to.
Thanks, Joe. That's crystal clear. You're looking for community leaders or members who are active or want to be more active on LinkedIn and who are focused on getting leads, clients, clients, or improving their networking and conversations. I'll keep all of that in mind as I look for the right introductions for you after our call. Is there anything else you'd like to chat about, or any other way I can help today?
No, I'll talk to you in a week. Thank you for calling me. Have a great day.
Thanks, Joe. I'll follow up on WhatsApp soon and start looking for those community leaders and engaged LinkedIn connectors for you. I always learn something new about authentic networking from our chats. Have a great EO forum and a fantastic week.
All right, bye. Wow, wow, I just had an incredible
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