The 10 different types of Posts for LinkedIn - 148 LinkedIn Live 2024 with Joe Apfelbaum

are 10 types of posts for LinkedIn. 10 types of posts for LinkedIn. I'm going to show you the 10 types of posts, and I'm going to show you on Meredith's profile a few of them. Now, first of all, what type of post is this? This is a post that has an image associated with it. So this is considered an image post, an image graphic, a social graphic. You see that? This is a social graphic. So I'm going to go ahead and comment on this post, just like that, click of a button, and I commented on the post. I'm going to tag Meredith. Meredith is our most recent customer at Evie AI and an amazing collaborator. So I'm going to go ahead and save her as a collaborator on my profile. So I'm going to go here, I'm going to click on the dropdown, I'm going to click this, I'm going to click collaborator. You see that? And so I just, uh, put her as a collaborator on LinkedIn and I'm going to send her a message and I'm gonna say, thank you so much for signing up to our premium for our artificial intelligence for LinkedIn. I appreciate you. Talk to you soon. Okay, I'm going to go ahead and send her that. I'm thanking her for signing up for being a premium client. My goal is to build a relationship with all of our premium clients and help them take their business to the next level. So if you haven't yet signed up to Evvii Premium, you can go to my profile just like this. You go to my profile and on the left side of my profile, you'll notice it says try ChatGPT for LinkedIn. You click on it and then it'll take you to Evy AI and you can click the Get Started button. And when you're ready, you can click the subscription button right over here and then you can upgrade just like that. Really powerful to upgrade. So what are the different types of posts? So we discussed number one, the image post. Um, in the chat, let me know what types of posts you've used in the past. What types of posts you used in the past. Let's go here and take a look at this. And by the way, give me a round of applause or give me a light bulb moment. I'm going to go ahead and open up Adam Weiss's profile real quick. And let's see, I'm going to give myself a heart and I'm going to say, thank you for showing us the way. Love it. Okay, and now I'm going to close this profile down and I'm going to go ahead and open up Tammy's LinkedIn profile. I am going to go to linkedin.com. Let's see if it shows us Joe Apfelbaum being live. Look at that, it shows Joe Apfelbaum live. Give you a light bulb. Hit the repost button, repost, and I'm going to say I want to know all the types of posts. And I'm going to hit comment, and now I'm just going to comment from Tammy's profile. So this kind of kicks things off just a little bit, kicking things off on my comments on LinkedIn. It's okay to have your coworkers and your clients comment on your content. I definitely would say that that's an important thing to do. So let's review the different types of posts. When it comes to using LinkedIn, there are many different types of posts that you could be posting. There's an image post, there's a video post, there's an article post, there's a newsletter post, there's an event post, there's a document post, there's polls. So let's go through all the different types of posts and let's see which posts you've done in the past. And in the chat, you could let me know if you've done it. Or if you've not done that type of post, you can say, I have tried image posts in the past, or I have not tried an image post in the past. So my question to you is, what types of posts have you tried in the past, and what types of posts have you not tried in the past? I'm going to create a post right now. I'm going to hit Create Post, and then I'm going to click the little Add Media button, and I'm going to create a short-form video post. But in this case, I'm going to select a short-form video, how to spot a fake profile, LinkedIn company comments hack. Let's, let's quickly take a look at that. Just watch that video real quick to see if it's worth us posting that video. I always like to watch the video before I actually go ahead and post it. And either way, it needs to upload. And I'm not sure why it didn't upload. I'm going to head back. I'm going to hit the media button again. I'm going to click on LinkedIn company comments, and for some reason it is not loading. I'm going to go back again, click on media, and instead of company comments, I'm going to do identify which connections are online, the 2 AI podcast, how to spot a free fake profile, how to be successful on LinkedIn. Um, I think we already did how to be Successful on LinkedIn, maintain your network, gain followers by commenting. How to find posts with no comments. We already did that. Finding unconnected followers on LinkedIn. How to gain followers on LinkedIn. We have that one. That one's really big. Look at that. Hack your LinkedIn engagement with multiple company pages. Let's see if that one works. For some reason, LinkedIn LinkedIn's not letting me attach videos, so instead of doing it through LinkedIn directly, I'm going to do it through unlimiteddigitalmarketing.com. So how do I do that? I'm going to go into my unlimiteddigitalmarketing.com account, and if you don't have an unlimiteddigitalmarketing.com account, you can create one at unlimiteddigitalmarketing.com. I'm going to hit new post, create a new post. In this case, I'm going to select the social account. I'm gonna select my LinkedIn social account right here. It says reconnect. So I'm gonna go ahead and reconnect that social account. If for whatever reason your account gets disconnected, you can always reconnect it by putting in your username and password into LinkedIn. I'm gonna hit allow, close this out, and now I just connected that, okay. Great, so I'm gonna go back to Marketing, Social Planner, New Post, create a new post. I'm going to select the social account. This time I'm gonna select Joe Apfelbaum. Now what I'm gonna do is I am going to add a video, so click on the Add Video button. I wanna click on Upload a File. In this case, I'm gonna upload the file about company pages. Let's see where that was. Company pages identify connections. LinkedIn company pages hack. Life hack. LinkedIn company pages life hack. I'm going to double-click on that. It's going to add it as an attachment. I can have a conversation with your post. You find 10 different company pages. Okay, so what I'm going to say is I'm going to go in here. And I'm going to write a post, but I'm not actually going to write the post. I'm going to have AI write the post for me. So how do you do that? I'll teach you how to do that. Step number 1 is you go into Abby AI, you click on login, then you click on Post Writer, then you select your goal. My goal is informational, my tone, and then I'm going to talk. Hey, I would love for you to create a post about how you can use company pages to comment on your own posts. You can also use company pages to like your own posts, and this way your posts can get lots of engagement from all the different company pages because you can actually have an unlimited amount of company pages. And if you use our artificial intelligence technology, you'll be able to have the voice of that company page when you're leaving comments as a company page. Try it out today. Do you have any company pages that you're an administrator for? Let me know which company page you have. Put it in the comments so we can all follow your company page. Okay, so I just wrote that. I just spoke it out. Now I'm going to hit generate. It's going to go ahead and create a hook, main points, call to action, and hashtags right from that. We're actually going to add a little microphone here to Evvii very soon. We're in the process of doing that. So if you want the microphone, just write microphone in the chat and I'll enable the microphone on your account. All right, let's go back into Unlimited Digital Marketing, paste it in here. Let's see. Paste. Let's see if the paste is working. Okay, copy again. Okay. Right-click, paste. All right, ever wonder— oh, it looks like it pasted it twice. I'm gonna delete that from ever wonder till the end. All right, everyone had Amplifier LinkedIn without breaking a sweat. Here's a game-changing strategy. I'm going to write, I know you love hacks, so here is a company page hack. By commenting and liking on your own content, you can create your own ripple effect. Imagine this, every time you post, your company page can act as a cheerleader. And if you harness the power of AI, blah, blah, blah, it's not about the vanity metrics, it's about Meaningful conversations. When your company page engages with your content, signals the LinkedIn algorithm your post is worth sharing. More engagement means more opportunities. Remember when I first started? Do you manage any company page? Share them in the comments if you need help. Okay, and now I'm going to do a follow-up comment, and I'm going to say check out the Evie AI LinkedIn company page at https:// www.linkedin.com/company/eviai. Okay, and that will automatically follow up with a comment. I could also choose the category to put this into. I can also tag this as well. I'm going to go ahead and post, and I'm going to hit post now, and it's going to go ahead and post the follow-up— this post together with a follow-up comment. Okay, so it's scheduled to post. It says November 7th. Oh, that's November 17th. Okay, so that's going to go on Twitter. So let me repost this to Twitter right now. I'm going to hit clone. Okay, I just cloned this. I'm going to go here and I'm going to take it off LinkedIn. I'm going to pop it into Twitter. By commenting the wrong kind of thing on company pages, you can leverage this hack. Okay, so it's gonna go to Twitter. I'm gonna press post. I'm gonna hit post now, and then you're gonna see it on Twitter as well. Okay, now let's go into my LinkedIn just to of see what that looks like. I'm going to click on videos. The video did not load yet. Refresh the videos page. Let's see. Video did not load yet. All right. It'll load in just a few minutes. Let me go back over here, Social Planner. It says process, in process. So it's in the middle of doing it. It did not do it yet. Okay, very fantastic. Looks like it was published. Let's just see if it was published or not. Videos. Refresh. I'm refreshing my page just to kind of see. Okay, so now remember how I had a hard time posting to LinkedIn and it wasn't uploading? Well, this is how you bypass that. You use a tool like unlimiteddigitalmarketing.com. This tool will give you unlimited contacts, unlimited posts, unlimited, Social accounts, unlimited automations, like email automations. So if you want more information about automation, just type in automation in the chat or type in Unlimited Digital Marketing in the chat and I'll send you the details. Or you can go to unlimiteddigital, 2 Ds, unlimiteddigitalmarketing.com. Okay. And you can get started with that. All right, so what are the 10 different types of posts? Let's break them down. 10 different types of posts. Actually, let's create a Miro mind map. Let's go to the LinkedIn mind map and let's see if we have one. Types of LinkedIn posts. We have types of LinkedIn connections. Oh, let me just see if we have types of LinkedIn posts here. We have our LinkedIn connections dashboard. Uh, let's see. What are the types of LinkedIn posts? Here's a LinkedIn mega prompt. Oh, here's a LinkedIn mind map. All right, let's see. Engaging, prospecting, strategy, posting. All right, posting mistakes, best posting practices. Okay, so I don't even have LinkedIn types of posts. So let's go ahead and create a new mind map here. Okay, so I am going to click in here. I'm gonna click the plus sign. I'm gonna type in mind map, and I'm gonna create a mind map. And in this case, I'm gonna do it like this. I'm gonna click on add to board. All right, I'm gonna say LinkedIn posts, types of posts. Okay, so let's break down all 10. So number 1 is, and by the way, I want to go ahead and grab the Evie AI logo from here. Ctrl+C. And then I'm going to paste it right. Where is that? Right here. Perfect. All right, LinkedIn types of posts. So we're going to have a text post. We are going to have an image post. We're going to have a— well, this is more multimedia, so we'll do a short video post. We're going to do a long video post. We're going to do a LinkedIn Live video. So we got the LinkedIn Live video. So this could be, say, 1 minute. 1-minute video. Formatted for phone, for mobile. And this will be 10-minute video formatted for desktop. This will be a 1 1 to 3 hour video. Okay, so that's the difference. Image posts could be a photo, social graphic. Um, okay, so it'll be a photo or a social graphic. A viral image. It could be a photo, a social graphic, a viral image. It could be AI-generated photo, AI photo, stock photo, infographic. Those are all the different types of image posts that you have there. Short video post, long video post, LinkedIn video. I also want to say we have a document post. So that can be a PDF, PDF, PPT. We could have— so we have the document post. We could have a an event post. We can have an article post, a newsletter post. Okay, so we have an article post, a newsletter post. We can have a LinkedIn poll, poll post. All right, so we have 1, 2, 3, 4, 5, 6, 7, 8, 9, 10. That's a lot of posts, a lot of different types of posts too, you know. Love that. All right, so now that we have all these different types of posts, my question is which one of these posts Have you done? So in this case, I'm going to do tell a story, ask a question, share a stat, quote inspirational quote. Okay, so there's lots of different ways. Personal story, ask a question, share a stat. And a document post is actually really powerful. And we can also share different types of posts like an introduction post. So these are the different types of posts. Let's ask Claude a question. What is a document post? Claude. Let's go to Claude and say, I have— okay, let's write. I would like to categorize the different types of posts that we have. For example, there's image posts, video posts, document posts, and many other types of posts. But also there are posts that are inspirational stories and introductions and posts that are questions and so Surveys, how would you categorize posts when you have a post that's like an image and then you have a post that's like an image with inspiration, or you have a post that's a video but then you have a tip video, video with tips? So how would you categorize the different types of posts? I know I have 10 different types of posts and then they have different posts. So there's post formats, post media. I'm trying to organize my thoughts around this. Can you help me brainstorm ideas for LinkedIn posts specifically when I'm educating people? There is the goal of the post, there's the tone of the post, there's the post media type that you're gonna be sharing. What else is there? Maybe call to action, hashtags, but help me think about how to be able to educate people on the different types of posts that exist on LinkedIn. All right, so let's see what Claude helps— how Claude helps me do that. That. Let me organize a structured way for LinkedIn organization, clear visualization using Mermaid. So look at that, it's going to put a Mermaid thing here. Oh my God, it's going to turn this into a whole thing. All right, so I've organized LinkedIn posts into several key dimensions that will intersect and combine. So format, content format, so that there's the content format, there's the content purpose. There's the tone and style. There's the media elements. There's the engagement elements. There's the content length. Ooh. Okay. So what are we calling all this? LinkedIn posts. Okay. So let's break this down. I like this. I'm going to put this kind of like on the side here to help me think what my With my thing over here. So content format would be— these are the formats. So I guess what we shared— oh, carousel, multiple slides. I didn't do carousel. Um, so I'm gonna do LinkedIn formats, LinkedIn post formats. Okay. So these are the post formats. And then— and I was typing carousel here. Well, a document post would be a carousel. Well, an image post can also be a carousel. An image post can also be a carousel. All right. And then content purpose. So we could say content purpose. All right. So we have content purpose. We have tone and style. We have media elements. We have engagement elements. We have content length. What about the purpose? What about the goal? What about the goal of the post? Like, how would you specify different types of goals? For example, for some people it might be the goal of the post would be to tell a story, or the goal of the post would be to start a survey. The goal of the post might be to encourage engagement or to celebrate other people. And I have many other goals that we can share, but— You know, like how would you classify that? All right, let's see. Let me create a comprehensive breakdown of LinkedIn goals to help create different objects. Okay, community building, knowledge sharing, engagement generation, branding. Wow. Each post can have multiple goals, but typically there's one primary goal. OK. How would you tie all this into content pillars? Let me create a framework that shows you exactly how content pillars connect to the previous categorization. Whoa, what did it do here? Content pillars of strategic themes, thought leadership, goals, and then formats. Can you make this framework a fillable Framework for people as a table for people to plan their own content strategy. Oh, oh, look at this. Oh, oh, it just made a whole lead magnet for me. Oh my God, I'm loving this. Oh, it also includes a content calendar. I can turn this into an actual book. Wow. And then share this online as a PDF. So text, single image, multiple images, video, document, poll, newsletter. Professional, conversational, story-based, technical, humorous, connection building. Okay, so primary goal, secondary goal, basic information, the topic, the related content pillar. So here are the content pillars. You can fill in your own content pillars. Oh my God, this is great. And use this template for each post. Oh man. This is so good. Can you add something about the target market, the pains, goals, dreams, and fears, as well as the competitive advantage and how— and tips, stats, quotes? Questions, etc., to the fill. Let's see what it says. I'll enhance the framework to include the important strategic marketing elements. Ooh, this is good. Question bank, tips library, quote collection. Oh man. Oh, I'm liking this. I'm liking what would that turn this into. Resource bank, industry reports and trends, content inspiration, tools and templates and graphics. This is epic. Oh my God, I'm so excited to share this. My daughter and I are talking about whether— She should take the train or not and what we should do. So I'm having a whole conversation with her about that while I'm on LinkedIn Live. All right, let's promote this post real quick and let's do, um, let's do a quick check. Let's promote this post real quick. Let's just see how much engagement I have on this. Okay, I have 1 like and 1 comment on it. Let's see who liked and commented on this post. Let's go here. Looks like Gary said very helpful, Joe Apfelbaum. I'm going to reply to him. Let's see. All right, ladies and gentlemen, do you have any questions? Put them in the chat.