THE LEAD MAGNET Posting Party with Joe Apfelbaum

Joe Apfelbaum explains lead magnets as valuable content to share with audiences, emphasizing getting consent first. He showcases Evy AI, which drafts LinkedIn posts and messages, and an AI agent that surfaces contact info for 280 million people. He also introduces soul.md, a personal knowledge base that trains AI on your business and life to improve networking.
Chapters
That's called a lead magnet. Do you get it? That is something super, super valuable that you and your affiliates can share. I want everyone to have a lead magnet in their community, so that's— The Posting Party is a place where we all get together and we all support each other's posts. So if you just post on LinkedIn something that's really not valuable and it doesn't get engagement, it's going to get buried in the algorithm. But if you post something that's valuable, like a lead magnet, and this is a posting party that talks about lead magnets, so that's kind of the theme today. But if you post something that's actually valuable, like a lead magnet, what's going to end up happening is thousands of people are going to see it. It's called a lead magnet. Do you get it? That is something super, super valuable that you and your affiliates can share. I want everyone to have a lead magnet in their community, so that's why I'm giving you guys this for you guys to share with the whole world. But when you're sending out the lead magnet to people, don't just send out a lead magnet to somebody and say, hey, look at this, this is interesting. No, always ask for permission first. Do you guys get it? Do you guys know what consent is?
Struggling to stay consistent on LinkedIn without spending hours typing out posts and comments? Meet Evy AI, your personal AI-powered sales assistant built right into your browser. Evy AI drafts authentic posts, writes thoughtful comments, crafts high-converting direct messages, and organizes your network in seconds, all using your natural voice. Stop ghosting your audience and start booking actual clients. Claim your free account today at evyai.com.
Consent means that you're asking for permission. And that is a great way to engage somebody first before you start sending them information. 'Cause they might say, I'm not interested in your information, leave me alone. So you don't have consent to send it. But if they give you permission, now you have permission to email them, to call them, to text them, to whatever, because they gave you permission. Mike, I just created an AI agent that can give you access to 280 million people. All you gotta do is chat with it. It'll find you the right people. And then it'll give you their contact information. Once you generate a post, you can generate image prompts that you could use, like inside Evvy AI, we have a prompt generator, an image generator here on the side. You guys are familiar with the image generator? So you can take any of these prompts right over here, put it into the image generator just like that, and then hit create and it'll create this image. A soul.md file is a file where you train an AI agent on everything about your soul. Everything that you do about your business, about your life, about you, about everything. Want to make networking easier and more effective? Try Evvy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
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