Joe Apfelbaum invited six CEO LinkedIn connections to a 5:30 PM standup comedy show. Two of them became clients afterward, proving that authentic connection beats transactional networking.
Boom boom. So LinkedIn is the world's largest professional social network. And you know what I did today? I took six connections that are just social media connections of mine, and I said, "Do you guys want to do stand-up comedy? Do you want to just write a routine for stand-up comedy?" And we all got together, six CEOs, and we did a stand-up comedy routine at five thirty. That's hilarious. And two of them reached out to me and said, "Joe, I'd like to." buy one of your products and services. Like, I want to do business with you. Just like that. You don't need to network and just do like, oh, what can I do for you? What can you do for me? Who can you introduce? You can literally just spend time with people and then people find out what you do for a living and then they automatically want to do business with you. That's how networking works.
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