Unlock Consistency and Success Integrate Your Life and Content - Shay Rowbottom

You have to find a way to integrate it into your work or you're never gonna stay consistent. If you start thinking of it like it's like a, this separate thing, now I've gotta go do this, now I've gotta, it's going to be a lot harder to maintain. So start to think throughout the day when things occur. Like for example, maybe like you just had a phone call and you're a career coach and one of the people on the phone was like, wow. Thank you so much. You've just changed my whole perspective on— you're feeling good about yourself because you're doing your job and it's great. And then you're done with the call. Like, that might be the moment to like, oh my gosh, other people need to hear this. I just provided so much value to that person. Like, let me— like, I've got 10 minutes before my next call. Let me quick, like, shoot a video. Or maybe you're not doing videos yet. Let me quick just, like, write down my thoughts on the Google Doc to make a post about this later. So, like, always, your life is the content. Your business is the content. Like, Just pay attention to what is valuable to people in real life, and that will likely mirror on social media. If this was so valuable to your client on the phone today, well, guess what? There's people on LinkedIn that would find it valuable too.

I love that so much. And again, one of the things I love about the summit is everyone's different perspective, right? We had someone speaking earlier who was like, you know, going to ChatGPT, ask for the 20 top things. And that's also great for someone. And integrating into your life, you know, for each person their thing. I love this. This is what I do, right?