Weston Interviews Joe Apfelbaum about LinkedIn

time to write a book, and you worked really hard writing the book. You're not just writing a garbage book, you're writing a really good book. It's not you writing an article, you're writing a book. You know, like you spent a lot of money, a lot of effort, a lot of time writing a book, putting it together. Don't you want people to read the book? Don't you want people to see the book? For most people, they're like, you know, they want to read the— they want to write the book, but to market the book? What am I going to do to market the book? How am I going to get followers? How am I going to get people to read it? How am I going to get exposure? The answer could be LinkedIn because on LinkedIn you have the opportunity to connect with people. Every connection on LinkedIn becomes a follower. That's something that is different than any other platform. So if I add 30,000 connections, which is the current limit, Weston, Mm-hmm. that means that I have 30,000 followers. Everybody that's a book author needs to have more followers. So why not add 30,000 connections on LinkedIn that are strategic, that are all buyers, that can all buy your book and let them know about your book and let them know that you exist. And maybe they'll also hire you as a speaker if you do that as well. Maybe they'll offer you to write a chapter of their book. Like I've been offered many times to write chapters in other people's books because I'm an author. And because I use LinkedIn and I let people know about my books. So LinkedIn is an extremely powerful platform if you're looking to build an audience of people who have money. Unlike other platforms like TikTok, where if I follow you on TikTok, you don't automatically follow me back on TikTok. On LinkedIn—

What does that mean, follow? What does that mean? For those who are not familiar with LinkedIn, who want to get into LinkedIn or who are on LinkedIn, but just don't know, what does, what does following mean? Does that mean like if you post something, everyone's going to see it? Like, is it, what does that actually mean?

There's a technical thing that you push a follow button on someone's profile and then you have a follower. So for example, on your profile, I noticed that you have 1,207 followers on your profile. That means when you publish a post on LinkedIn, like the one you did 6 days ago, you published a post that says, the many faces of recording a new audiobook. And you put many pictures of yourself standing and recording an audiobook, which is a nice, which is a nice post that you wrote, by the way. It's a very well-written post. And then you asked the question, have you ever recorded an audiobook? Comment with your best GIF or meme. And I, and I commented, I said, recording an audiobook sounds like a rollercoaster ride of emotions. Um, and I just left a comment there asking you a question. So I kind of like left a comment for you on that post. So that means we're kind of like being in touch, but the fact that I'm your follower, 'cause we're connected on LinkedIn, gives me the opportunity to know that you even posted. Yeah. The benefit of followers is getting an audience for your content. If you have a book, you don't automatically have an audience. But if you have a LinkedIn profile and connections, you automatically have an audience.

I gotcha. And then so how do you get, how do authors get more people to follow them? Uh, cause one thing I've seen in LinkedIn is, you know, people just reaching out who don't know each other, but isn't the point of the platform to network and like connect with people you do know? Like how, what have you seen? Cause you, you're in LinkedIn way more than I am. And so that's why I wanted to bring you on and talk about this.

What I've seen is that people cannot build a relationship with other people unless they first connect with them. That's, that's the reality of it. So if I want to build a relationship with you, the first step is me connecting with you. If I have to first know you before I connect with you, then the chances of us getting to know each other is slim to none. But if we first connect, now we're connected. We have each other's contact information. We have a direct access to be able to direct message with each other. We're able to see each other's content and get notified about each other's content on a regular basis. I'm able to leave comments on your posts. We're able to get in each other's world. Now it's time for me to kind of get to know you. So step 1 is connect with people that are in the position to buy your book, or they're in the position to buy many copies of your book or hire you as a speaker or bring you down in some way, support you and your mission and your goals. So step number 1 is connect with people. I connect with people not only that I know well, but that I'd like to get to know well as well. People that are clients, but people that are potential clients as well. So if you know who your ideal target market for your book is, and I recommend that everyone do that research to figure out who is their ideal target market for their book. In your case, it might be coaches and consultants. that need a book because you help people write a book very quick with your book writing blueprint that you have right on top of your head, right? You have your book writing blueprint, which is a really great book that everybody should read and get and buy and promote and leave you positive reviews on and all the jazz. But if you don't write about it on LinkedIn and you don't connect with enough people, then people aren't gonna know about your book automatically. So the point of LinkedIn is step number 1, connect. Step number 2, build a relationship with the person. I have a system called the greeting, feeding, and meeting system, which means you take people through a funnel, through a path, through a journey. And you take people from, first you greet them, hey, nice connecting with you, looking forward to getting to know you. Then you feed them. There are 5 different ways to feed people, either with information, invitations, introductions. You personalize it. You connect with them in a deep way. You figure out what they need. You ask them questions about themselves. You give them ideas. Those are ways that you can kind of go deeper with people without selling them anything. And then the third step is meeting. So if there's greeting, feeding, and then meeting, meeting is you get on the phone with them, you get on a Zoom with them, you call them and you get to know them a little personally and you see how you can add value to their life. And sometimes it's by offering them your services when they tell you they clearly have a need. But other times it's about just getting to know them. And learning about them and having multiple conversations over a period of time. I have some connections that I've been connected to for 10 years that I haven't spoken to very often, but the times that we do speak, we go deep. And I'm in touch with them. I wish them happy birthday. I wish them happy anniversary. I see when they change jobs and congratulate them. I'm in touch with them. I wish them happy New Year's or happy holidays. And there's a limited amount of people that you can actually message There's a limited amount of people you can connect, but go for your limits. Push your limits a little bit. You know, my limit is 30,000 of how many people I can be connected to on LinkedIn. I currently have 29,999. So if I want to add Marlene, I got to remove a couple. That's the idea.

That's funny. And so, um, I can go in a bunch of different directions here, but let's talk about Uh, strategies on LinkedIn. So first you gotta connect with people. And so, uh, that's how you're gonna build relationships. Is posting one way to get people to find you? Is it—

Definitely. Posting is definitely a way for, get, for you to get people to find you, especially your connections' connections. So like, if I take a look at me and you, for example, I search Weston Lyon and I'm like, Weston Lyon, show me your connections. And I see that we have 49 mutual connections. So my first step is to go through my mutual connections like Mark Crosby and Max Myers and Peter Bemko and Tim Houston and Wade Thomas and Jeff Parnell and Bob Berg, who by the way is an amazing author. I don't know if you know Bob Berg's work.

Yeah.

But when I went to Florida, I contacted him and said, Bob, I'm in Florida now and I see that you live in Juniper, Florida, but I'm in Fort Lauderdale. Can we get together and do a selfie, because it's something I enjoy doing with the people that I love. And he says, I'm actually in Fort Lauderdale here. If you want to do a selfie, here's my address. This is the hotel I'll be at tomorrow morning. Come to the lobby and we'll meet. So the next morning, lo and behold, I showed up at the lobby, and me and Bob Berg did a selfie together. And we had a wonderful time. Bob Berg is an amazing person. And I had such a great time. I read his book Endless Referrals a long, long time ago. And then I read The Go-Giver, which is a great book as well. So me and Bob Burg connected pretty deeply, but then we met in person because of LinkedIn, because we got to go deeper on LinkedIn. So my recommendation is send out 20 connection requests per day, every single day. That's what I tell everybody, expand your network by at least 20 people a day. Not everybody's gonna accept your connection requests. Not everybody's gonna be okay with you connecting with them. But if you connect with enough people and build relationships with them, then you're gonna see many, many, many more opportunities, many more opportunities coming your way.

Let's start— let's pause there for a second and, um, Couple questions. One, uh, you said you have reached out to 20 people. So do you need to have like a Sales Navigator or something like that to reach out to 20 people a day?

No, you can connect with 20 people a day. You do need Sales Navigator to include a note to each of the 20 people. So if you did wanna include a note to each of the 20 people, you would need Sales Nav— not Sales Navigator, but you would need at least LinkedIn Pro, um, some level of premium, whether it's Career or Business or some other level. You would need some level of LinkedIn Premium to do that.

And as an expert on LinkedIn, uh, do you find it better to include a note or not include a note?

If your note's gonna be intentional, for example, Weston, it was really nice to see you at the Connective event. I'd love to learn more about you. Would you be willing to accept my connection request? That'll make it much more likely for you to accept our connection request. So then the case is yes. But if you're just trying to sell somebody something and you're spraying and praying, I'd recommend not using a note. Because in that case, your likelihood of them accepting when you say, hey, me, me, me, me, me, me, me in the connection note, they're not going to accept it. You know, and that's what most people do. They're like, me, me, me, me, me. Don't do that.

Yeah. Yeah, I agree 100%. It's actually interesting because personally, and again, I don't use LinkedIn as often as some people do. I don't usually connect with people unless they leave a note. So it's, it's very, it's very interesting. I love to hear everyone's opinion on, on how that works for them because everyone runs their, their LinkedIn account just like their business differently. So, okay, so you recommend posting for getting in front of other people. So like you're reaching out and connecting, but then also posting is going to bring other people to you, I'm assuming, because they're able to see your posts and actually Realize that you exist, you bring awareness.

And their connections as well. Their connections will see your post when they engage with it. So if I leave a comment on your post, my connections have the opportunity to see that comment.

Okay, that's a powerful strategy. So, so just so I'm clear, the— if I make a post, my first-time and second-time connections see it, or only if I Leave a comment that my first and second time connections—

When you write a post, your first-degree connections that happen to be browsing on the feed are likely to see that post when they're scrolling through the feed. If any of your first-degree connections engage with that post, then that post will get shown on the feeds of your second-degree connections, of your connections' connections. That's why engagement is so powerful, and that's why at The Connective we do posting parties. That's why it's important to get, you know, several dozen likes because now your post is not just gonna get seen by the percentage of your connections that are showing up and looking through the feed. Not everyone looks through the feed. Maybe only 40% of people look through the feed. And out of the people that look through the feed, there's a lot of competing posts there. So they're not always gonna spend 2 hours looking through the feed, but as they're looking through the feed, they're gonna see your post. If they like and comment on it, it sends a signal to the algorithm to send it out further. That's how they know if it's a good post to send out further.

Okay. So it's not about just posting, but it's about engaging with comments.

Yeah. When I, when I get a comment on a post, that makes my post get out there more. But if I leave a comment on other posts, I'm adding value to the author of the post, but I'm also adding value to my audience by giving them access to new pieces of content that they wouldn't have seen otherwise.

Gotcha. Now I know, um, one of the reasons I want to have you on is because you have a software that actually automates, um, a lot of this. So can you tell us a little bit more about how that works? Like, you're talking about posting, you're talking about commenting, and, and the first question that pops into my head, uh, if I'm not using LinkedIn a lot, is, shit, I don't have time to do that. So What is— with AI now, you know, coming into its own, what kind of tools can people use and what kind of tools have you developed to help people shortcut that path?

I have a technology called Evvy AI. It's a sales assistant that'll enhance your online presence. It has a little Chrome extension and a web app that sits on the side of your browser, and it doesn't automate things per se. But it will help you by saving you a lot of time. It'll save you a lot of time. So what do I mean by save you time? If I want to leave a comment on your post, I can sit down and try to think about what to say in the comments of your post, or I could put a keyboard shortcut called Alt+G. That's the keyboard shortcut for Evie AI, and Evie AI will draft the comment under the post, and then I could decide if I want to change it, modify it, change the tone, change the goal, change the, the design, the persona, the language, the LLM, and then I can decide if I want to regenerate it or I want to just submit it and post it. Most of the time it's good enough and I just post it. Same thing if I want to write a post. I can sit down and spend all my time trying to figure out what to write, or I can use the idea generator that will generate ideas for, based on who I am, what the best type of post to write. And then I push another button and it'll draft my post, get it 80% of the way there, and then I can write a post that's a pretty solid post. solid post very quickly. Same thing when I'm sending messages. I can speak to my microphone and it'll type up the message for me, saving me a lot of time. If I want to be able to research you, Weston, I can click on your profile. With Evie AI, it'll know that I clicked on your profile. It'll pull up your profile on the side. It'll have your email, your cell phone number, and all your information. And then I can deploy 7 different agents that will search the internet. and find everything about you, it'll say, Weston is an accomplished author entrepreneur who helps business owners, especially coaches, consultants, and speakers, and education-based providers write, publish, and profit from their books. He's the founder of Plug and Play Publishing, a company specializing in guiding clients through the entire book publishing process to position themselves as trusted authorities in their fields. And with 19 authored books and 480+ presentations, Weston leverages his expertise in self-publishing, marketing, and direct response strategies and business development to help clients generate leads, build authority, and grow their business. And his target market is coaches, consultants, speakers, and education-based entrepreneurs, business owners seeking to establish authority and generate more leads through book writing and publishing a book. And then it tells me that you assist clients in writing, editing, and publishing your books, that you provide strategic marketing and positioning, That you're helping clients generate leads and referrals through published works. You offer a step-by-step process for covering writing, designing, publishing, and marketing. And it shows me everything about you. It tells me that you started your first business in 2000 after dropping out of college before senior year. That your diverse entrepreneurial background in skincare and janitorial services with the gift incentive sales and fitness coaching and blah, blah, blah. It shows me that you wrote 9 books in 11 months between 2008 and 2009. It shows me that your clients—

It shows a lot. So let's pause there because it's cool that you can pull that up immediately like that. How do you recommend using that kind of information? Like, so a lot of people, like, so authors, right? So authors are trying to build a platform, of course, they're trying to get their book out, but like, LinkedIn's all about networking. I remember you talking about that on another presentation I saw you in. So let's, let's dive into that part with using, um, a software like yours. Is how do you recommend, um, authors go about starting on LinkedIn?

Step number one is have— step number one is have an optimized profile. That would be the first step. Means understand your plan. What is your goal? What do you want to achieve? Who are the people that you need to be connecting to? What is the message? And based on that, write a really good profile. Then have a checklist of what you're going to be doing each day. If you're only spending 15 minutes a day, because I don't want you spending your whole day on LinkedIn. I want you to spend your day having conversations that are meaningful conversations and living your best life, taking your kids out on vacations, whatever you need to do. Live your life, not on LinkedIn. Live your life outside of LinkedIn, but jump into the world of LinkedIn 15 minutes a day. Just like you would jump into a networking event or just like you took a shower. Hopefully your shower takes 10, 15 minutes. It doesn't take 3 seconds because then you didn't wash anything. You know, you go in there, you turn it on, you put in some Epsom salt, you start enjoying yourself a little bit, right? 15 minutes. Same thing with LinkedIn. There's no Epsom salt on LinkedIn, but you enjoy LinkedIn. You know, you get a little warm, you send out 20 connection requests. That should take you 5 minutes to people that are strategic. You leave 5 comments on people's posts. You'll drop a post yourself and then you send your post out to a few people to let them know that you posted something. You send out a few messages to people wishing them happy birthday, happy anniversary, whatever it is, right? You have your routine, you have a checklist, you go through it, 15 minutes, and then you walk away. But you know you did your work to be able to sell more books, to be able to get more followers, to be able to grow your network. So that's what I recommend for for people getting started with LinkedIn. Take a course. We have several courses that you can take. There's no charge for our courses. Anybody that uses Evvy AI gets free access to all of our trainings. So we have really impressive trainings that teach people everything from LinkedIn 101. If you never used LinkedIn before, you could take our LinkedIn 101 track to very, very advanced LinkedIn strategies with our bootcamps and our 99 Hacks. We created a website, 99hacks.club.

99hacks.club.

99hacks.club. It's a domain. I bought it and I made 99 different hacks that people can get access to. And I put 2 example hacks over there. Very powerful.

That's awesome. Yeah, that's awesome. And so, uh, I don't mean to sound cynical, but like you said, 15 minutes a day, but that was a lot of stuff in 15 minutes. So is like, is that, is that possible to do in 15 minutes a day? Like, I'm not trying to question you. I'm trying to try and get a feel for how your software shortcuts the effort. And if you didn't have it, like, would that take 45 minutes to an hour? Like, because I mean, like, even reaching out to 20 people who are your ideal target, I'm just curious how fast you can do that. And again, I'm not coming from a place of doing what you just said. So I don't— I've never actually tried it, but I'm just curious.

Um, I would suggest taking some time to think about how long each thing takes by doing it. Like, most people think things take a long time until they do it. So if you, if you can't send out 20 connection requests, send out 1. If you can't leave 5 comments, leave 1 comment. If you can't post once a day, post once a week. You know, start— you could start small and see what happens. And once you get proficient at it, Weston, you're going to start doing more activity more often because you'll become more proficient at it. I and my clients can do all that stuff that I mentioned in 15 minutes. Put a timer on and watch. You might enjoy it so much that you might want to spend 90 minutes doing it. But I recommend that you spend at least 15 minutes doing it.

Yeah, well, I like that because it gives everyone a starting point. Yeah. Because it feels overwhelming at first when you talk about everything, everything to do, but I like how you broke it down there for everyone.

Yeah. And do one small thing at a time. That's the key. Don't go crazy and try to do everything at once because you go out of your mind. One small thing at a time, expand your profile. And if you need help, hire someone to help you. There's a lot of LinkedIn coaches and trainers out there that will sit with you and do it with you if you can't do it yourself. We provide coaching and training for free with our software, but there are people that will charge you a minimal fee, will help you out, will sit with you, will guide you through the process one-on-one. And if you have a sales assistant, that sits on the side of your browser and helps you out, that can be very, very significant in terms of your productivity. We give you templates that you could use. We actually give you all the templates ready to go for what to say. If you don't want to use AI, you don't have to. We help you save profiles and segment all your connections into lists to get really organized about who you're connected to.

That's interesting. So your software also does that? It also Uh, could you like export people into like Excel or Google Sheets?

You can, you can, you can export into Google Sheets and import them into Evvy AI. So we give you the opportunity, we give you tools to be able to like select names on LinkedIn and paste them into a Google Sheet because we'll transfer it into a Google Sheetable thing. Like, you know, we'll, we'll give you the technology.

You say Sheetable?

Yeah. Well, like let's say you have a list of 25 people in Sales Navigator and you wanna put those into a sheet. You can select it, paste it into Evie AI, and then Evie AI will have a button that says copy table. You press copy and then you paste it into a table in Excel and it has everything organized in a table. So you can absolutely do that.

Yeah. Yeah. Cool. Awesome, man. Um, last question. Uh, what about, um, using AI tools? Because you're a big AI guy. What about using AI tools to either launch a book or promote a book? What would you say on LinkedIn is a, a good strategy when it comes to that?

I would, I would say having artificial intelligence help you be able to write direct messages to send people about your book, having it help you draft comments about your book. So for example, I have a persona that when I leave a comment on someone's profile, that persona will promote my book in the comments. It's, um, high energy networking. I have a book called High Energy Networking that I published. So whenever I use that persona, I'll go under someone's post. Let's say for example, Max posts something about AI, and then I'll tell AI to use that persona called the high energy networking persona. And then it will say, Max, such a great approach to data privacy. Imagine the connections you can build with Rear Insights. And then it says, for more on building relationships like this, check out my book, highenergynetworking.com, and it sends them straight to my Amazon. But it tied in what he said in the post to the topic of my book directly. So that's a really good way to promote your book. And especially if you're doing this under the posts of other influencers, that could also be significantly important because they already have a big lift. Like Gary Vaynerchuk or Daniel Pink or Adam Grant or whoever, even Bill Gates or Reid Hoffman, they have really big networks of people that are watching their posts and their comments. So if you put a link to your book, obviously attached with a really solid comment that adds value to the conversation, but then you tie your book into it and you link to your book on Amazon, you're gonna get many sales. That's how I sold 1,000 copies of my book, just by doing that alone. Most people that publish a book don't even sell 200 copies of their book in the lifetime of their book. I think the number is 270. The average book only sells 270 copies in the lifetime of a book. And I was able to sell over 1,000 copies of my book and generate hundreds of thousands of dollars in revenue to my different businesses Because I use strategies like that and I talk about my book in comments. And most people just simply don't do that. And I think it's a missed opportunity. Why not talk about your book in other people's comments, in other, under other people's posts if you can? Now, some people might—

Yeah, that's fascinating.

Might not like doing that, but I don't, honestly, I don't care what other people like or don't like.

Well, you actually brought up, you brought up 2 questions that I, I wanna, I wanna throw out there real quick. Uh, one, it kind of, as soon as you said that, I kind of had this like feeling of, oh, can you do that? Not like, can you do it? Like, I know you can do that, but like you mentioned having a solid post beforehand because otherwise it just seems very spammy. So I'm assuming that would, like, the post would lead into your book.

100%. Like, I just left a comment on Julia Pimsleur's post as we're talking over here. She had a post about walking, thinking about Trina in tears and blah, blah, blah. She called her to ask her, she had a panic attack, blah, blah, blah. And she's talking about her community, but we keep passing the light, something like that. I said, what a beautiful reminder of the power of connection. It's amazing how our networks can lift us up in moments of vulnerability. Your story highlights how a network can truly— is our net worth. And we continue to create spaces where everyone feels welcome and supported. Excited to explore more further in my book, High Energy Networking. So I basically talked about what she spoke about, the power of connection and the whole thing. She wrote this whole long post. I'm not going to sit there and read the whole post. I'll skim through it. It makes sense. And then I'll add my, my thing to it and I'll tie my book in at the end. So anyone reading that comment will be like, oh, Joe has a book called High Energy Networking. Let me go on Amazon and find it and read about it. But I first tied it in. Um, this other guy wrote about procrastination, getting you behind, blah, blah, blah. I said, procrastination can make you feel like a heavy anchor, Julie. Your insights on breaking down manageable tasks are really valuable. It's amazing how our networks can support us in overcoming these hurdles. After all, your network is your net worth. By the way, if you want to read more about building relationships, check out my book, High Energy Networking. So I kind of tie procrastination into like people helping you have accountability to my book, High Energy Networking. You know what I mean? So yeah. And that term, your network is your net worth, is something that's inside the trained persona. It was something I always say in my book.

Yeah. And so, um, The other question I had was around personas. So when you say persona, what does that actually mean? Like, I know, 'cause I, I've seen inside your software, but what does that actually mean? A persona?

Persona is when I train an AI to sound like somebody, whether it's me or somebody else or my company, I can train the AI to have a goal, a tone, and a persona with every generation. The goal is what do you want the AI to achieve? The tone is how do you want it to sound? And the persona is all the other training that I give it. Like for example, I say, act like Joe Apfelbaum, author of High Energy Networking. These are the things he typically says. These are the words to avoid. This is the cadences. This is how long the comment should be. These are the restrictions. All the different stuff go into the persona. And now I'm giving the AI specific instructions on how to be able to draft that comment or that post or that recommendation or that connection note or whatever it is.

That's very cool. You gave me— I just had an idea. I'll throw it out there to you because you guys develop software. What would be really interesting, I don't know if you guys, if your software already does this or not. Whenever I'm looking at other people's posts and, you know, you only have, let's say, 15 minutes a day and you said you skim over them, right?

Yeah.

It'd be interesting. It'd be interesting to have it actually read to you so you can make a quick comment via voice that you can like, because like some people like might do it like while they're walking or something like that. Like I could see that like walking or like I go to, when I go to the gym, there's, I always go to like on a massage chair. And so like I can see like listening like to something and making a comment directly instead of reading it. Because like, While I'm getting a massage, I don't wanna, I don't wanna read, but I'm happy to listen. Does your software do that or is that something you can possibly put into the software? I'm just, I'm throwing it out there. Like it could be a million-dollar idea, Joe.

Yeah, there is an app called Speechify that allows you to basically read to you anything that's on your screen. So that already exists, that technology exists. And our software does have a microphone in it. So if you want to, uh, tell it what to write on any website, anywhere on the web, You could talk to Evie AI and it'll type everything you say. And if you want to optimize it with AI, it'll optimize what you said, tighten it all up. And then, um, then you can submit it onto Facebook, Instagram, Twitter, wherever. It even works on mobile with a, with a microphone on mobile as well. So yeah, that technology already exists and works within Evie AI.

Okay. So you, it's integrated into it or it's some different software completely?

The, the, the software that reads the post for you is a different software, but the way that you can respond with your voice, Evie AI does that.

Cool. Any reason you haven't tied that software into yours, or is it like, it's just, I don't know how to create software. I'm just asking.

Yeah.

It seems like an in—

It's an interesting idea. Um, it's just a whole different business. Like having something that can read things and then read it off to you is, um, Is a technology that works really well that you can even have Gwyneth Paltrow's voice or Snoop Dogg's voice read anything for you. It's just, it's called Speechify. It exists and it works really well. So we don't have to like reinvent that wheel. But with Speechify, you can't talk to it and respond. That's where Evie AI comes in. Evie AI, you can talk to it and it'll respond for you.

Yeah. With, with, with, uh, Evie AI, uh, does it work on mobile too? Forgive my ignorance.

Yes, it does. It works on mobile. You can go to Evie, On a mobile phone, you can go to app.eveai.com/portal and it loads up our portal right there. Cool.

Awesome. Well, hey man, I really appreciate your time and sharing all your information with, with my clients. LinkedIn is something that you and I have had a discussion about before. It's for some people, not for others. And if you are on LinkedIn, if you want to make it more part of your business, then you always wanna save time. So definitely check out Joe's software, EvAI, um, to see if it's right for you. And, um, is there any last words of wisdom that you wanna leave us with?

Remember that the secret to living is giving. You're already a giver because you wrote a book. Now let's get more people to read your book. We meet with our clients every single day. Even if you're not tech savvy, we'll hold your hand, show you how to use LinkedIn, Give you an assistant that will do everything with you, together with you, not for you, but together with you, and will allow you to research all your connections with a click of a button and support you to help you grow your business. If you're looking for more followers, if you're looking for more conversations, if you're looking for more authenticity, we have the solution. And we also have a network of over 1,000 engaged LinkedIn users that are happy to engage with your content as well. So not only do we give you the strategy and the technology, we also give you the community. So thank you for having me. I'm so glad that I can be here in this role and help people be able to get more exposure, get more credibility, and help them be able to get their voice out there in the world.

Awesome. Thanks, man. I really appreciate it.