Joe Apfelbaum distinguishes contacts from relationships: a contact is someone you can reach out to, while a relationship is built on trust where they know, like, and trust you. Effective networking means converting the right contacts into real relationships through a clear strategy.
Chapters
We all have a list of contacts in our phone, but if you look through your phone contacts, you might notice people there that you don't know very well. There's a very big difference between a contact and a relationship. A contact is someone who you have permission to contact, someone who you've met, but you don't know much about them. Maybe you connected with them on LinkedIn and they turned into a connection and you saved them in your address book. That's just a contact. A relationship is someone who you want to get to know, to go deeper with them. Someone who knows you, who likes you, who trusts you. Maybe someone who you had multiple conversations or multiple interactions or multiple experiences with. What your goal is to turn your contacts and connections into relationships if they are the right people that fit into your networking criteria. If you don't have a networking strategy or a networking criteria, definitely read my book, High Energy Networking. We're going to show you the step-by-step process that you need to take to have a strategy for networking successfully so that you can turn more of your contacts into relationships.