Why Relationship Building Wins on LinkedIn

Joe Apfelbaum breaks down the "greeting, feeding, and meeting" framework for turning LinkedIn into a networking platform that actually converts. He shows how to use personal details like birthdays and interests to personalize outreach, and walks through a five-channel Thanksgiving gratitude playbook that builds trust through reciprocity instead of generic spam.
Chapters
You see that? I'm saving information about each person and building relationships with them and getting to know them and connecting. And when you start building meaningful relationships with people and really getting to know them and connecting with them in a meaningful way, they're much more likely to want to respond to you and connect with you. How do you get people to reply to your direct messages on LinkedIn? That's a pretty important thing to really think about because LinkedIn is the world's most professional social network. There's 1.2 billion people on LinkedIn. So how do you get people to reply to your DMs? The answer is 3 words: greeting— write this down— greeting, feeding, and meeting. That's how you do it. Greeting, feeding, and meeting. Most people, they don't bother nurturing. They don't bother taking the time to do things correctly. And with Evy AI, we help people learn the proper path to doing things correctly. And if you do it correctly with the right strategy, it's going to completely change the game for you.
Why?
Because greeting, feeding, and meeting is a path to nurturing. And when you nurture someone, they actually want to reply. And that's the real deal. You know, people want to feel a certain way. How do people want to feel? How do you think people want to feel? They want to feel understood. They want to feel like you really care about them. They want to feel like, like they matter. You know what I mean? People really want to feel like they matter. And if you want to share your message, if you want people to know how much you know, you first have to make people understand how much you care. Let's listen to some music together. I'm going to put on my headphones here and you could listen in as well. Yo, here we go.
Here we go.
Here we go. Here we go. I'm going to take a moment right here and open up Evi AI right on the side here. And this AI will help me be able to strategically leave comments. So check this out. I'm going to go here into the comment box, and I'm going to put a keyboard shortcut, which allows me to automatically write a post. So I'm going to go here, put in this thing, and I just left him a thoughtful comment. I'm the only one that commented on his post in the past 38 minutes. Now I'm going to message him, and I'm going to ask him a simple question. And the question is going to be, do you celebrate Thanksgiving? Okay, so I just sent him this quick little message, and will he respond to this message? Now, what do you guys think? Do you think that he will respond, or do you think he will not respond to this message? Let's analyze it for a second.
Start with a greeting, warm as the sun, yeah, not too hot, don't make them run. Hope your day's fine, not lit with stress, now the vibe set, time to impress. Feed them a thought, a line, a gem, make them think I gotta reply to them. Greeting, feeding. Meeting the vibe, a message so smooth they gotta subscribe. DM's a dance, two-step in the night. Say the right words, the convo ignite. Feet in the convo, serve up a plate. Questions so tasty they clean off the slate. What's your dream city?
What's your best day?
Got them typing fast, no delay. No copy paste, no template tricks. Authentic, raw, not pre-made scripts. Throw in a meme, a GIF that pops. Now the inbox love just never Stop! Yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, yeah, sliding in smooth, no ice on my skates, crafting a message that seals our fate. Hey, how you doing? Ain't cutting it right, need a hook like a fisherman reeling all night. Start with a greeting, warm as the sun, not too hot, don't make them run. Hope your day's fine, not live with stress, not a vibe set, time to impress. Feed them a thought, a line, a gem. Make them think, I gotta reply to them. Reading, feeding, meeting the vibe. A message so smooth, they gotta subscribe. DMs a dance, two-stepping the night. Say the right words, the convo ignites. Feeding the convo, serve up a plate. Questions so tasty, they clean off the slate. What's your dream city? What's your best day? Got them typing fast, no delay. No copy-paste, no template tricks. Authentic, raw, not pre-made scripts. Throw in a meme, a GIF that pops. The inbox love just never stops.
So I want you to think about that for just a moment. The relationship that you build with someone, the information that you save about them. You see that? I'm saving information about each person and building relationships with them and getting to know them and connecting. You see? Saving their birthday, making sure that you understand. These little things really, really matter. And when you start building meaningful relationships with people and really getting to know them and connecting with them in a meaningful way, they're much more likely to want to respond to you and connect with you. And that's the idea. So like on Thanksgiving, the most important thing that you can do between now and Thanksgiving is start sharing some gratitude. And you see, I have a whole gratitude guide here on how to be able to send gratitude, how to share thanks that really matter. And I say, listen up, LinkedIn family, the LinkedIn daddy is here. And I'm about to drop the most comprehensive guide you'll ever need. Now check this out. If you click on the immersive reader within LinkedIn, you can actually hit play here.
Listen up, LinkedIn family. The LinkedIn Daddy here, and I'm about to drop the most comprehensive guide you'll ever need for sharing genuine, meaningful gratitude. Gratitude this Thanksgiving season.
After building relationships with thousands of entrepreneurs, coaches, and consultants across 40+ countries, I've learned one fundamental truth. Gratitude isn't just a nice sentiment. It's the currency of authentic networking. And Thanksgiving?
That's your annual permission slip to go all in on appreciation without anyone thinking you want something from them. But here's the problem: most people send generic Happy Thanksgiving messages that get lost in the noise. They copy-paste the same template to 100 people, wondering why nobody responds.
That's not high-energy networking; that's low-energy spam.
Nobody responds.
That's not high-energy networking; that's low.
Today, I'm giving you the complete playbook for sharing gratitude across every platform, with templates, scripts, and strategies that actually work. This isn't theory; this is what I do every single year to strengthen relationships that turn into partnerships, clients, and lifelong friendships.
Let's get into it. Article content. So grateful for everyone in my life. Why gratitude is your secret weapon in business.
Before we dive into the how, let's talk about the why. In my book High Energy Networking, I talk about the relationship-first approach to business. Gratitude is the foundation of that approach. When you genuinely appreciate someone, you're not just making them feel good. You're activating the law of reciprocity, building trust, and positioning yourself as someone who values relationships over transactions. As a former rabbi turned entrepreneur, I've seen both the spiritual and practical power of gratitude. It changes you as much as it impacts the recipient. When you focus on what you're grateful for, you shift your entire energy and attract more opportunities.
Here's what I want you to remember: the best time to reach out to someone isn't when you need something. It's when you have nothing to ask for and everything to give. Thanksgiving is that time. What are you most grateful for right now? Think of that too. Article content. Prayer hands.
Grateful. The 5-channel gratitude strategy.
I'm going to break this down by platform because each one serves a different purpose in your networking ecosystem.
You don't need to use all of them. But understanding each one helps you choose the right tool for the right relationship.
Want to make networking easier and more effective? Try Evy AI, your AI-powered sidekick that helps you connect, engage, and grow your network faster than ever. Click the link and start building smarter relationships today.
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