Joe HoughtonAssistant Professor of Project Management, UCD Michael Smurfit Graduate Business School · “Husband, dad, educator, best-selling author of 17 books, facilitator, speaker, consultant, podcaster, Board chair, photographer - wearer of many hats! “People gardener

1 Business planning tools the Feasibility Framework Introduction

13 Oct 2016 · 1 min

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1:09

In this brief introductory video, Joe Houghton, who brings two decades of senior management experience in multinational corporations and a decade of lecturing at a leading business school, presents the Feasibility Framework – a simple, versatile tool for analyzing business situations. He explains that the framework consists of a set of quadrants and guiding questions that can be customized to any project, team, or company context. Houghton encourages viewers to apply the framework to their own challenges, generate their own questions within each quadrant, and use the insights gained to make better strategic decisions.

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Hi, my name is Joe Houghton. I've had 20 years' experience in senior management in multinational corporations. And followed that with 10 years of lecturing at one of the world's top business schools. And today I'd like to take you through a simple tool called the feasibility framework for analyzing almost any business situation and coming up with ways of looking at it which will help you make better decisions. Your project in terms of this feasibility framework tool is to apply it to a situation facing you or your team or your company. And go through the questions, make up your own questions within the quadrant that I've taken you through, and see whether it gives you any new insights into the situation that you're facing.