Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

August vs September the conversation that decides renewals

29 May 2026 · 0 min

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Joe Downs explains why August renewal calls work better than September for storage operators. August tenants are between seasons and less pressured, so a thank-you call about fall storage feels like service, not sales. September arrives too late, when the market heats up and tenants have already decided.

The August renewal outreach, the most important conversation timing in the offseason. The August conversation is categorically easier than the September conversation. In August, your tenant is between seasons. They may still have their boat or RV at the facility. The fall market hasn't heated up yet, though, so there's no urgency. When you call in August to thank them for the season and confirm their space for fall, it feels like a service call, not a sales call.