Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Build your whole summer plan around 70%

25 May 2026 · 0 min

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Property managers who operate near cash-flow deficits make desperate leasing decisions like discounting rates or accepting bad tenants. Build your summer plan around 70% occupancy instead. Calculate what that looks like for your units, then figure how many summer tenants you need to hit that target using spring move-outs as your baseline.

You're either running a cash flow deficit or you're close enough to it that it creates pressure to make decisions, rate discounts, hasty new tenants that damage your fall position. Build your summer gap marketing plan around that 70% target. Calculate how many occupied spaces represent 70% of your total capacity. Identify how many summer-specific tenants you'll need to reach that number based on your typical spring move-out pattern.