Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

How Much Should You Raise Rents?

11 Mar 2026 · 1 min

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Joe Downs walks through how to raise rents without losing tenants. Do a market check first to see what comparable units rent for. Most facilities underprice their units, so there's usually room to increase. Aim for the industry standard of 5-10% annually to keep pace with inflation and match the market.

Before you send the notice though, we need to determine how much you should actually raise your rents. First, always do a market check. You want to make sure you're not already significantly above street rate. Most facilities are actually underpriced, so this check often reveals room for growth. Our goal is to match the market, keeping pace with inflation without shocking your tenants. The industry standard for annual increases is typically in the 5 to 10% range. That is the safe zone because it feels small enough for tenants to pay.