Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

How Storage Sellers Hide Data and How Buyers Can Protect Themselves

25 Aug 2026 · 1 min

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Storage sellers hide or distort data to make facilities look better than they are. Buyers who analyze the numbers across multiple angles—backward, forward, and sideways—can uncover what sellers are concealing about market conditions and facility performance.

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There's so many ways to hide data or to omit data when you're in a transaction, if you're the seller, I mean, or to color something looking this way to make it look like this is what the facility is or will do or does or whatever. And to have the data you are providing to be able to slice and dice it and look backwards and forwards and sideways and 3-dimensional in some cases. That is such a game changer. We're doing the best thing with all the best information we have available to us. But even then, there were still ways to hide what was going on in the industry or that market or that facility itself.