Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

If You're Not on Google My Business, You're Invisible

12 Mar 2026 · 1 min

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0:47

Joe Downs explains why Google My Business is essential for local visibility. Most local searches happen on mobile, Maps results appear above websites, and listings with reviews and photos get immediate clicks and calls.

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And 80% of storage customers use Google to find facilities. So if you're not optimized on Google My Business, you're invisible, period. So why does Google My Business matter more than your website? Well, because of visibility and immediate action. Most local searches happen on mobile devices, and Google Maps result— Google Maps results consistently appear above traditional website links. You've done this yourself, you know what I mean? So your Google listing with its reviews and photos drives immediate clicks and calls. So your website's still more important— it's still important, but your Google listing is often the first point of contact.