Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Is Storage As Easy As It Seems?

13 Jul 2026 · 1 min

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Raising storage rates looks simple but requires coordinating pricing strategy, discounts, marketing, sales scripts, and deal closure. The 30-day contract cycle lets providers adjust rates monthly and respond quickly to market changes.

I saw somebody post on LinkedIn yesterday that they just raised rates from their couch. Right. And like, people make it seem like it's really easy. Oh, I just press a button. It's storage. I do it from my couch. I do it from my phone. Sure. And also not at all. Not at all. Right. So like we have—
You hit the button from the couch, but that's, there's a lot more that goes into it.
Kinda. Yes. There's a lot more that goes into it. Right. Like, are all the ships moving in the right direction and are all the little inches correct? So are you pricing correct? Is your discounts right? Is your social correct? Are you closing the deal? Is your script right? Like there's always something more you can do. It's not complicated in that there's a lot of moving parts, but there's a lot of things you can do to make it a little bit better. And storage can always be a little bit better. And that's why it's beautiful, because you have 30-day recurring contracts that you can adjust rates and levers and timing and price in new people, price out old people, adjust them within 30 days.