Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Negotiation Strategies

20 Feb 2026 · 0 min

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0:25

Learn how to structure deals by adjusting monthly payment, down payment, interest rate, and sales price. Some buyers care most about the headline price, so you can lower the interest rate or other terms to let them hit that number while the seller still wins.

So they might need more of a monthly payment. So maybe I have to increase the down payment or the interest rate, but reduce the down payment or reduce the sales price. Sometimes it's vanity. They want to be able to tell their neighbor they sold it for this. Well, okay, if that's the sale price you need, I might need to bring down the interest rate to make the payment work, to make the deal work for me.

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