Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Phased Rent Increase to Avoid Vacancies

11 Mar 2026 · 1 min

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Raise rents on just 10-20% of units first, wait 30 days to see if tenants leave, then expand to more units if turnover stays low. This phased approach tests the market without risking mass vacancies across your whole portfolio.

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All right. Now let's look at a smart way to roll out those increases. The phased approach, I think, is a smart way to go to raise rents without risking mass vacancies. So first, what I mean by that is you test the waters by raising rents on just 10 to 20% of your units. Focus on those units that are the furthest below market. Wait 30 days to measure the impact. See if anybody leaves. If the results are good, then you can roll out the increases to the next batch. This method prevents a huge mistake on pricing from impacting your entire occupancy.