Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Premium tier upsell and why consistency matters

4 May 2026 · 1 min

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0:36

A rental property owner explains a premium tier model where tenants pay base rent plus optional fees for unlimited access to air, rinse, vacuum, and propane. The key: pick one pricing structure and stick with it. Inconsistency about what's free versus paid creates confusion and complaints.

Chapters

The second model, premium tier access, creates a base rent and a premium tier. The premium tier includes unlimited amenity access— air, rinse, vacuum, propane— at per-use rate, in addition to potentially better space placement or covered storage access. This model generates ancillary revenue and creates a natural upsell opportunity. The model you choose matters less than the consistency with which you execute it. Mixed signals— some amenities free, some with fees— inconsistent application creates tenant confusion and maybe complaints. Pick one approach.