Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Reframe the Summer Gap – and what to do right now

25 May 2026 · 1 min

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0:32

Instead of panicking during summer slowdown, aim for 70% occupancy and hold your floor rate. The marina overflow tactic takes 30 minutes of outreach with no ad spend and can fill 5 to 10 vacancies.

Chapters

Here's the frame. The summer gap is predictable, plannable, and smaller than it looks when you approach it with 5 specific tactics rather than a discount on your standard rate. Plan for 70%. Don't discount below your floor. Use the downtime productively. All right. Like this if the marina overflow tactic gave you something to act on before summer. 30 minutes of outreach, no ad spend, 5 to 10 vacancies filled. Subscribe, day 62 is retention.

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