Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Retention: The Highest ROI Activity

29 Mar 2026 · 1 min

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For boat and RV storage operators, keeping tenants is more profitable than finding new ones. When tenants have a routine, face high switching costs, trust management, and see facility improvements, they stay put. That alignment minimizes turnover and maximizes revenue.

Chapters

Retention is the revenue strategy in this vertical. We covered the space economics in the demand episodes. Fewer spaces means each vacancy is proportionately more expensive. So that math makes retention the highest ROI activity available to a boat and RV operator. So why they stay? Established routine, high switching costs, relationship with management, a facility that keeps improving. That's why they're going to stay. When all 4 are working, you don't lose tenants. They stay until they sell the vehicle or they leave the area.