Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Reverse Engineering Market Selection From Data

24 Mar 2026 · 1 min

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0:34

Joe Downs shows how to use demand data to pick markets. He pulls county boat and RV registrations, maps HOA density and water proximity, counts existing facilities, and calculates the supply gap before looking at individual deals.

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So what does all this demand actually— this demand data actually mean for how you invest? It means you can reverse engineer your market selection from the data. High HOA density in your target area, for instance, that's forced demand. Proximity to lakes or rivers, forced demand. Organic demand, actually. Pull the county boat and RV registrations. Count the existing facilities. The supply gap in your specific market is a number you can calculate before you even look at a single deal.