Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Same Property, Same Spaces, Wildly Different Revenue

3 Apr 2026 · 1 min

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Two identical storage facilities can make wildly different money depending on who rents them. Class A motorhome and boat owners stay longer, refer friends, and rarely leave because moving is a hassle. Price-sensitive tenants in narrow-aisle facilities jump ship for cheaper options, killing referrals and revenue.

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Same parcel, same number of spaces, radically different revenue. Referral rate. Class A motorhome owners and premium boat owners are highly networked. When they find a facility that works for their vehicle, they talk, they tell their community. Narrow aisle facilities primarily serve price-sensitive tenants, so you get lower referral activity. When we look at tenant retention, Class A tenants who have found a facility that fits their vehicle, meets their service standard, they're sticky. Moving a 40-foot motorhome is a real logistical event, so they typically stay.