Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The 3 minute call that’s worth hundreds of dollars

16 May 2026 · 1 min

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0:49

Joe Downs walks through a phone script to call tenants before raising rent. Keeping one tenant costs three minutes but saves hundreds in turnover costs. A 4% increase on two $400 spaces adds $384 yearly in revenue.

Chapters

So you can call and say, hi, I wanted to reach out personally before you receive the annual rate adjustment notice. I wanted to make sure you knew we appreciate having you here and answer any questions directly, blah, blah, blah. Call takes 3 minutes. If it takes longer, probably means that they're very happy with you anyway. So for a tenant paying $400 a month for 2 per space, for 2 spaces, Retaining them. So they're paying $800 a month, retaining them through a 4% increase. That's $16 a month times 12. That's— no, 16 times 2, $32 a month times 12. That's $384 annually. The call pays for itself in the first month.