The Mindset Shift That can Add 10 15 to NOI

All right, one final thought on rate optimization. You're pricing based on demand, not just cost. This is a critical shift in mindset, and if you can make that mindset shift, this strategy can add 10 to 15% to your net operating income. That's pretty significant, and you're adjusting every 30 to 60 days to stay competitive and maximize revenue. This is truly the easiest revenue improvement you can make, and you should start doing it today. All right. Next up, day 97, we're going to dive into Google My Business, which is kind of your secret weapon. Please like this video if you've been pricing all your units the same for years and subscribe so you never leave 15% of revenue on the table again. And then finally, share this with someone who thinks flat pricing is fine. They'll thank you later.