Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The move‑in script that boosts adoption to 80%

18 Mar 2026 · 1 min

Watch on YouTube

0:31

Property managers can boost tenant adoption of a $12-per-month insurance add-on from 20% to 80% by presenting it as standard rather than optional. When tenants claim they already have coverage, ask for their insurance declaration page listing the landlord as additional interest. Most choose to pay the fee instead.

Now, the way you present this at move-in matters. So don't ask if they want it. Like I was saying before, frame it as a standard for your protection, you know, insurance, $12 a month, it's already included in your total. That framing alone is the difference between a 20% adoption rate and 80%. And when a tenant pushes back and says they already have homeowner's insurance, you simply say, great, just bring in the declaration page or DEC page listing us as an additional interest. 99% of them won't do that hassle. Now they gotta call their insurance company, do all that. They're just gonna pay the $12.