Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The Number One Website Mistake No Clear Call to Action

13 Mar 2026 · 1 min

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Most websites show photos and features but never tell visitors what to do next. Put a clickable phone number and "Call Now" button in the header, footer, and throughout the page so people can act with one tap on mobile.

Chapters

Now there's a clear call to action. The number one website mistake is not having a clear call to action. Most websites show photos, list features, talk about the facility, but they don't tell visitors what to do next. The call now button needs to be everywhere— header, footer, middle of every page. Phone number in the header, clickable on mobile, one tap to call. Don't make them search for it. Repeat the CTA— CTA is call to action— every section. Call now to reserve your unit. Click here to see availability. Make it obvious. Visitors have short attention spans. Tell them exactly what to do or they'll— will leave.