Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The One Insight Public Data Can't Give You

2 Apr 2026 · 1 min

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Self-storage dealers know which facilities are full, which ones have two-year waiting lists, and where overflow customers actually go. County registration data can't tell you that. Those referral patterns reveal untapped market opportunities.

Chapters

A dealer who says Riverside Storage has had a waiting list for 2 years just told you something that no county registration data can. Question 3, where are you sending your overflow customers if, for instance, Riverside is full? When a facility is full and customers need storage, where does the dealer point them to? That's the gap in the market. If the answer is, well, I tell them they got to drive 45 minutes to the next county, You might have just found an opportunity. Question 4, which facilities are well run? Which one do your customers complain about?