Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The Scorecard_When to Move On From a Market

30 Mar 2026 · 0 min

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0:29

A five-point scorecard determines whether to stay in or leave a market. Four or five passes means the market is worth it; two or more fails means abandon it, even if a specific deal looks good. A strong market beats a great deal in a weak one.

You're going to want to screenshot this one. You get 5 passes, that's your market. And each one of these should pass. 4 passes and 1 is marginal. Okay, worth a deeper look. 2 or more fails, move on regardless of what a specific deal looks like. The deal is not the unit of analysis here. The market is. A good deal in a bad market is still a bad investment. A marginal deal in a great market has upside

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