Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

The Simple Pricing Tweaks That Boost NOI

12 Mar 2026 · 1 min

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A 200-unit apartment building priced uniformly at $100 per month can add $3,600 in monthly revenue by raising high-demand units to $120 and dropping slow ones to $90, a 15% NOI boost. The approach is market-driven, not arbitrary, but raises questions about how to handle existing tenants during the shift.

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Imagine a 200-unit facility all priced at $100 a month. A new operator comes in and implements this. They raise high-demand units to $120 and lower slow movers to $90. This isn't about being greedy. It's a strategy that increases revenue by $3,600 a month though, which is a 15% improvement in your NOI. It's about smart pricing, not raising everything. You're adjusting based on what the market will bear. This formula helps you decide when to raise, when to hold, and when to lower prices. Now you might be thinking, what about your existing tenants?