Joe DownsCEO & Co-Founder, Belrose Storage Group. Founder, Storage Moguls.

Three Fields. Triple the Conversions

13 Mar 2026 · 1 min

Watch on YouTube

0:43

Short forms with three fields convert three times better than longer ones. Each extra field costs roughly 10% of leads. Keep it simple: mobile-friendly design, fast load time, clear call-to-action.

Chapters

Short forms convert 3 times better than long forms. Every extra field loses 10% of leads. Make it easy. 3 fields. That's it. That's all you need. If your mobile rental process is simple and easy, then go that route, but follow the above rules. If you aren't set up for that yet, follow the above and drive the leads to call you ASAP until you get set up for mobile rental. Bottom line, most storage websites are too complex. Clear call to action, you need a mobile-friendly design, fast load speed. That's it. Those 3 things matter more than your fancy design.